SEO et Social Media Marketing

Content marketing is a growing trend in the e-commerce industry, with data from the Content Marketing Institute revealing that more than half of B2C marketers have a content strategy set in place.

Not all content marketing strategies are effective, however, and it is important that retailers get the best return on investment (ROI) from the content they market – after all, content creation can be a time-consuming process.

Your content marketing only works when your audience responds to it. That’s a “no-duh” statement – we all know that. So beyond buyer personas, how can you really, really understand what your audience wants and how you can help them?

'Any business can take advantage of local SEO’s benefits. Since Google’s fan-named “Pigeon” update in 2014, the importance of local SEO has grown, leading many entrepreneurs to focus on their strategy despite going years without considering a local tangent to their inbound marketing campaign.

Others, who already practiced regular local optimization strategies, saw the update as an opportunity to increase their efforts even further.

These moves are savvy, because local SEO has risen in importance, but the ride isn’t over yet.

Over the next few years, I anticipate that local SEO will become even more impactful and more useful for businesses'.

Here’s why: http://www.entrepreneur.com/article/247515

Google Local vient à nouveau de modifier la présentation de ses résultats de recherche locale.
Et ce, en réduisant le nombre de résultats locaux visibles affichés sur la première page de résultats locaux.

With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms. Since it is a social network geared specifically to business professionals, LinkedIn users don’t have to battle the private and public persona struggle that other sites like Facebook or Twitter can create.

Users can join industry-specific groups and connect with others in their niche without having to worry about a newsfeed filled with photographs of their followers’ children. LinkedIn isn’t just a great networking tool—it can also be the perfect platform for B2B social media marketing.

Even though LinkedIn maintains a professional environment, it’s still all-too-easy to make social media blunders. Luckily, all of our top seven LinkedIn mistakes are easily corrected once realized.

Recently, Twitter's oft-neglected Direct Message (DM) tool added a group DM function, a feature that was well-received, but then seems to have gone nowhere. This should not be the case as it's incredibly useful. Group DMs on Twitter have the power to become real game-changers. This could fundamentally alter how you use Twitter and how much value…

Le reciblage publicitaire fournit aux marques les outils pour transformer des intentions d'achats en chiffre d'affaires. Encore faut-il respecter certaines règles, préviennent les experts.

Longtemps le marketing a eu des allures de bricolage : un peu de statistiques et beaucoup de bon sens, disait-on autrefois. A l'heure du numérique la traque du client s'est industrialisée. Le hasard n'a plus sa place. Les big data et les technologies web veillent. Décryptage de la stratégie d'un grand groupe.

"What does every successful marketer know? Here's 11 principles every successful social media marketer follows and how you can use them too."

How Their Rank Teaches You SEO Lessons
SEO: Their Rank Talks To You, but are you listening, emulating category leaders and finding ways to disrupt your space to win hearts, minds and loyalty online is the "new SEO". 

So if your question is, "You talking to ME?" and you are asking Google the answer is YES.  

« Brand-content », marketing éditorial, « native advertising »…  le contenu de marque est la nouvelle marotte des experts du marketing qui ne jurent plus que par le «storytelling».