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Rescooped by
Lydia Gracia
from Seo, Social Media Marketing
June 19, 2018 3:52 PM
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Rescooped by
Lydia Gracia
from Business Improvement
June 19, 2018 6:52 AM
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Visual content can be useful in getting your marketing campaigns to stick and resonate with people. Learn the 6 types of visual content to use in your next campaign.
Via Daniel Watson
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Scooped by
Lydia Gracia
May 15, 2018 1:19 AM
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Rescooped by
Lydia Gracia
from Mon Community Management
April 24, 2018 7:41 AM
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Les utilisateurs du réseau social devraient commencer à voir les effets du RGPD sur Facebook dès cette semaine.
Via Cecile Verdier
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Rescooped by
Lydia Gracia
from Mon Community Management
September 7, 2017 1:14 AM
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Découvrez 10 fonctionnalités des pages Facebook à absolument utiliser pour optimiser votre community management, à l'aube de 2018 !
Via Cecile Verdier
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Scooped by
Lydia Gracia
August 30, 2017 6:30 AM
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La plataforma de mensajería instantánea ya está probando sus cuentas de empresa verificadas para facilitar a los clientes el contacto con los negocios.
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Scooped by
Lydia Gracia
August 28, 2017 3:33 AM
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Once an out-of-reach technology, VR is now an out-of-the-box technology—accessible by consumers and brands alike. From Oculus Rift to smartphone-powered headsets, anyone can immerse themselves and others into a virtual world.
Marketers, who are responsible for driving the customer experience, stand to make huge gains with VR campaigns. In fact, 30% of Forbes Global 2000 consumer-facing companies will experiment with augmented and virtual reality this year. But if you’re a B2B organization, don’t write yourself off just yet. All brands can partake.
We’ve all heard that “the money is in the list”. Whether that’s an email list, or a list of blog subscribers – staying in touch with timely, fun and informative information can be daunting. If you’ve ever struggled with coming up with ideas on what to send your email list, struggle no longer. Here areMore
Via janlgordon, Ricard Lloria
The right content marketing software can make the difference between you being the New York Mets of content marketing—and you being the New York Yankees of content marketing. But there are currentl…
Via Jesús Hernández
De nos jours, les médias sociaux sont omniprésents dans la vie de tous ceux qui ont accès à Internet. Voilà 115 faits marquants que vous ignoriez sans doute et Rea
Over the past four years at Convince & Convert, we’ve continued to refine our social media strategy process. Here’s one of the latest iterations, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) last Fall. I’ve pasted the slides below, but also included a short summary of the 8 steps in our social media strategy process, as the slides are more visual than descriptive.
Social Media Strategy in 8 Steps (Summary)
One of the major theses we employ in our social media strategy process is this:
Companies should focus more on how to BE social, and less on how to DO social media. (tweet this)16
With all the new tools and platforms constantly emerging, it’s very easy to fall into the trap of thinking about social media through a tactical prism instead of a strategic one. The best social media strategic plans are tools-agnostic, and set forth objectives and metrics that supersede any particular social venue.…
Via Jeff Domansky
In order to market successful I had to learn Twitter. Twitter made me a marketing pro and enabled me to grow traffic for any business without advertising it
Via Jacques Tang
There are now more than 2 billion active social media users worldwide, and that sum is growing at a brisk clip of 25% each year. Businesses haven't failed to noticed the runaway expansion of social media. 1. Social Networks Storm The Workplace For years now, we’ve been promised that a new generation of internal social networks—for use within companies by employees—will put a swift death to email. No more hunting through your inbox for information. No more endless reply-all threads from hell. And yet email has lumbered on.
Via The Learning Factor, wellenwide, Ricard Lloria
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Rescooped by
Lydia Gracia
from Business Improvement
June 20, 2016 5:19 AM
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Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads.
Via Daniel Watson
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Scooped by
Lydia Gracia
June 14, 2016 1:08 AM
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Toute l’humanité n’est pas encore inscrite sur une plateforme sociale, mais cela ne saurait tarder. Avec une croissance souvent impressionnante et des marchés en expansion, les réseaux constituent un investissement de choix.
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Scooped by
Lydia Gracia
June 13, 2016 12:54 AM
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Pratique webmarketing mythique, la newsletter est le symbole même de la stratégie de communication d’une entreprise.
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Scooped by
Lydia Gracia
June 12, 2016 11:39 AM
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Eventbrite - Mobile Marketing Association France présente Petit-Déjeuner du Marketing Mobile : « M-Réputation, l’analyser, la comprendre et la maîtriser ! » - Jeudi 16 juin 2016 à OpenMind Kfé, Paris, IDF.
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Scooped by
Lydia Gracia
June 10, 2016 5:51 AM
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Votre stratégie de communication est-elle adaptée à l’ère numérique ? Pour le savoir, il suffit de répondre à cette question simple : le format vidéo fait-il partie de votre stratégie de communication ? Si la réponse est « non », il est temps d’
We love bypassing difficult situations; we zigzag our way through rush hour traffic, make mac n cheese in the microwave and get cheat codes for games we can’t seem to ace. One basically wants to do things fast and do them right, and while this may be possible with video games and 5 minute recipes,Continue reading article >
Via Eva Sanagustin
La penetración de las redes sociales toca techo en España. El 81% de los internautas, 15,44 millones de personas, usa redes sociales, u
Via Enric Lopez C., Jesús Hernández
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Rescooped by
Lydia Gracia
from Business Improvement
January 7, 2016 1:09 AM
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Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads?
Via Daniel Watson
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Rescooped by
Lydia Gracia
from Webmarketing et Réseaux sociaux
January 5, 2016 4:04 AM
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Aujourd'hui, pour être visible sur le web, il faut se faire remarquer. Et la création de contenu est l'une des voies efficace. Découvrez comment le faire.
Via Fabienne Bizet, Laurence Galambert
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Scooped by
Lydia Gracia
January 5, 2016 3:42 AM
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En quelques années, Twitter a su s’imposer au côté de Facebook comme l’un des leaders sur le marché des réseaux sociaux grand public. Outre-Atlantique, le phénomène est tel que 73% des entreprises issues de la fameuse liste Fortune 500 disposent d’un compte sur Twitter alors qu’elles sont 66% à disposer d’une Page Facebook.
Via Lockall
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Scooped by
Lydia Gracia
October 16, 2015 3:31 AM
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La station est confrontée à une fragmentation des âges selon les supports. Interview avec Jean-Noël Buisson, le responsable social media d'Europe 1.
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Curated by Lydia Gracia
www.lydiagracia.com
Social Media Strategist Barcelona Paris Madrid Toulouse
#contentcurator #CMgr #SocialMedia #ContentMarketing
Other Topics
Curación de contenidos e Inteligencia Competitiva
La Inteligencia Competitiva al servicio de la comunicación empresarial
ESPORTS
El negocio de los deportes electrónicos
Formations pour Cadres
Formations aux outils et plateformes Social Media pour une meilleure gestion de la marque personnelle, de la marque employeur, une veille documentaire efficace, du travail collaboratif, de l'évolution des compétences, démarche d'entreprise sociale... A destination des cadres, intra-entreprise ou par le biais d'organismes dans le cadre d'un bilan de compétences ou de la formation continue.
La Mêlée Numérique by Lydia
Lydia Gracia Community Manager
Scoop.it en la Red
Saberlo todo sobre Scoop.it... pero no sólo
SEO et Social Media Marketing
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Todo sobre la profesion: novedades, estrategias, herramientas, secretos, formaciones y conferencias...
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