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Scooped by
Jeff Domansky
October 17, 2016 1:35 PM
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The Samsung Galaxy Note 7 debacle is a master class in how not to handle a crisis. Much will be investigated in the months ahead. But what I find particularly interesting is how Samsung communicated what was happening at each stage of the crisis.
This weekend, the US DOT banned the Galaxy Note 7 on all US flights, categorizing the phones as “forbidden hazardous material.” It doesn’t get much clearer than that. Yet, just a few days earlier, Samsung portrayed the situation as “temporarily adjusting the production schedule to ensure quality and safety matters.”
The gap between “forbidden hazardous material” and “temporarily adjusting the production schedule” is a massive chasm. A few weeks earlier, Samsung similarly described a “global product recall” as an “exchange program.”...
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Scooped by
Jeff Domansky
October 17, 2016 1:11 AM
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I spent 20 years as an analyst at Forrester Research. During that time, I received 10,000 press releases. I estimate that about 200 had even the tiniest amount of relevance to me. Even of those 200, 80% of the words were meaningless fluff. That’s about about 20,000 meaningful words out of 8.5 million total words, for a pathetic little meaning ratio of: 0.2%. That is waste on an epic scale.Christopher Penn’s analysis shows how useless releases arePenn, who is VP of Marketing at Shift, a PR firm, shares a few press release facts that he figured out:PR people create 1,000 press releases a day. They’ve created 236,356 of them this year. The median number of clicks on one of those releases is zero.The median number of social media shares is two.The median number of inbound links is one.And as Penn points out, since Google devalued press release distribution, they add no SEO value, either....
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Scooped by
Jeff Domansky
October 16, 2016 2:09 PM
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When it comes down to it, design is all about making choices. Each color, shape, line, font, text, and graphic you use will ultimately influence the message you're trying to get across.
I’ve often been in conversations with people who know they should get better at design, but they don’t feel they have a “natural sense” for creativity. However, I argue that learning to design well has as much to do with psychology and user behavior as it does creativity.
But learning the "psychology of design" doesn’t mean picking up a playbook that'll tell you the right and wrong way to design something. That's just not the way it works.
What brushing up on psychological principles (as they relate to design) will do is help you understand what goes into the creation of intuitive, intentional design experiences.
Want to learn more? We'll dive into a handful of psychological principles below to help you get the wheels turning....
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Rescooped by
Jeff Domansky
from Lean content marketing
October 16, 2016 12:18 PM
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Have you heard of “Lean Startup” or “Lean Innovation”? Well, then it is time to adapt the concept to lean marketing.
Via Guillaume Decugis
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Scooped by
Jeff Domansky
October 15, 2016 12:01 PM
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To become world-class (the top 5%) takes only about a month of focused, intentional work. Breaking through those extra four percentile points to become a true master copywriter (the top 1%) will take you years, if not decades, of practice and dedication. However, unless your entire career is dedicated to copywriting, all that effort is unnecessary. If you can break out of the realm of good copywriting and become great, the extra four percentage points are simply not needed to run a successful business. Becoming world-class is completely achievable and can be done faster than you think. With that definition out of the way, let’s begin....
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Scooped by
Jeff Domansky
October 14, 2016 11:08 PM
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Content creation is one of the most vital aspects of digital marketing – posting content that will inform, interest and amuse your online audience so that you’re one of the first places they turn to when they go online. This means creating content of a consistently good quality on a continual basis. That's a pretty tall order, even for the most imaginative of digital marketers. The biggest challenge faced by B2B content marketers is producing enough content, closely followed by producing the type of content that engages the target audience.
I listed 25 content creation ideas that business bloggers can use when they run out of ideas for attention-grabbing new content. But besides ideas you need more to create content better.
Most professionals use a toolkit of some type or another and that’s just as true for content creators. Today we’re looking at some of the most useful content creation tools that you could add to your content creation toolkit, including some tools that will help you to post some great visual content – we all know that images, GIFs and videos pack a powerful punch when it comes to getting the marketing message across....
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Scooped by
Jeff Domansky
October 14, 2016 10:51 PM
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Social media may be a mainstream communication platform, driving news coverage and consumption and awareness of social movements. But when it comes to office spaces, email and face-to-face conversations are still the preferred method of communication, according to an Adobe survey of white-collar workers with smartphones in the U.S. and the U.K.
In fact, nearly 40 percent of participants preferred communicating by email, while 10 percent preferred instant messages. The enterprise social platforms don’t really seem to be catching on, with only 2 percent of respondents choosing to communicate with their colleagues via social networks.
Even when it comes to being contacted by brands, almost one-half of the survey participants still preferred email. Interestingly, 22 percent of the participants preferred direct mail. None of the other methods of communication–texts, social media messages, phone calls and company mobile apps–broke 10 percent....
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Scooped by
Jeff Domansky
October 14, 2016 8:58 PM
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Google announced that it will now label fact-checking articles with the new Fact Check tag in Google News on the web and in the Google News & Weather application on iOS and Android. The tag will help users access fact-checking articles related to major news stories, starting in the U.S. and the U.K.
With this update, when users tap the arrow to see more about a particular news story, in addition to seeing associated articles labeled with tags such as “Opinion” and “In-Depth,” they may also see associated articles marked with the Fact Check tag. Users can tap these articles to read fact-checking information associated with the original story.
In a blog post, Richard Gingras, head of news at Google, explained:
Google News determines whether an article might contain fact checks in part by looking for the schema.org ClaimReview markup. We also look for sites that follow the commonly accepted criteria for fact checks. Publishers who create fact-checks and would like to see it appear with the “Fact Check” tag should use that markup in fact-check articles. For more information, head on over to our help center....
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Scooped by
Jeff Domansky
October 14, 2016 11:24 AM
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From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. But regardless how many pages you have on your site, you'll find that the vast majority of your traffic comes in to a few, very specific pages -- often your homepage, your "About" page, your "Contact Us" page, and maybe one or two of your most popular blog posts. And because so many people are landing on those four or five pages, it's very important that you take special care to optimizing those pages for conversions. Otherwise, you're leaving potentially massive lead and sales numbers on the table. Research shows that companies that take on a structured approach towards conversion optimization are 2X as likely to see a large increase in sales. Trust me: Optimizing these pages can pay off big time in the long run.So, how do you figure out which pages on your website get the most traffic? And once you've found that out, what are the best ways to optimize those pages for leads -- and which tools can help? Let's start with the first question....
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Scooped by
Jeff Domansky
October 14, 2016 9:39 AM
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APIs – the things that let you pull information from one app to another – are the backbone of the software you use on a daily basis. But there’s no API for live data from satellites. Axelspace is trying to create just that. The Japanese company has big dreams, and I talked to founder and CEO Yuya Nakamura about his vision for building a space data API anyone can use.In 2008, the company was founded around a different idea — giving companies the opportunity to have a private satellite orbiting the Earth. It started developing their own microsatellites and working together with partners like the Russian space agency to get them up in the air. For upwards of $35 million in development costs and an additional $2 million to launch it into space, anyone can get their own microsatellite the size of a desktop computer and weighing about 50 kilograms....
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Scooped by
Jeff Domansky
October 14, 2016 10:49 AM
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The New York Times published an article about Trump sexually assaulting two women. Trump threatened to sue for libel. The letter that the Times‘ lawyer sent in response really hits you smack on the forehead, because it’s so different from anything else you read in the paper. I’ll analyze. There are three kinds of things you read in the Times, or any newspaper. - News articles and analysis feature a balanced and evenhanded tone and any first-person remarks are about what the reporter saw. - Editorials feature the first-person “I” or “we,” but are clearly biased. - Feature stories and reviews often include first-person narrative and opinions, but they’re about experiences, not journalism or politics. David McCraw’s letter responding to Trump’s lawyer Marc Kasowitz breaks the mold, because McCraw is not a journalist. He’s a lawyer defending the Times. So the Times becomes a character in this drama, along with Trump. Let’s take a look. My comments are in brackets; where you see bold, I’ve added it to make a point. As usual, my translations are my own....
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Scooped by
Jeff Domansky
October 14, 2016 9:23 AM
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This might be the coolest thing you'll see today -- a church ceiling in Paris being used for a crazy interactive art project. For the yearly art night Nuit Blanche in Paris on October 1, Mexican artist Miguel Chevalier covered the entire upper part of the Eglise Saint-Eustache for his installation Voûtes Célestes, which roughly translates to Heavenly Vaults. He used several projectors to overlay visuals onto the church’s ceiling, or in his own words: These digital constellations of pixels immerse visitors in an atmosphere bathed in light while opening unto infinity. A new era of tech events has begun Among the animations were abstract star constellations, colorful geometric shapes and lines following the shapes of the church. The impressive visuals were accompanied by an organ player and a choir, which made the performance even more intense....
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Scooped by
Jeff Domansky
October 14, 2016 3:09 AM
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If you run an eCommerce business, you’re probably well aware of the increasingly important role social media plays in the evolution of online shopping. With 93 percent of consumers turning to social media to help make buying decisions—and 90 percent of them saying they trust product recommendations from their peers—avoiding social media simply isn’t an option if you want to compete online. Once you’ve developed your strategy, use these twelve social media marketing tactics to boost traffic and grow your eCommerce business:
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Scooped by
Jeff Domansky
October 17, 2016 1:24 AM
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It’s no secret that infographic marketing works…90% of information that’s transmitted to our brains is visual. So it’s not surprising that publishers who use infographics generate more traffic, shares and backlinks than those who don’t.But just because you can whip together an infographic from a cookie-cutter template builder doesn’t mean it will go viral…So if you want to guarantee your next infographic drives the results you’re looking for then you need to check out these 21 tips that I put together with Brian Downard over at BD Ventures. Its a look under the bonnet of what is behind creating those viral infographics....
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Scooped by
Jeff Domansky
October 16, 2016 2:15 PM
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How often do you get a call from a prospect you’ve never spoken to before who says, “I love your service and it’s the perfect fit for my business. Where do I sign?”
Probably not that often.
That’s where persuasion comes in. Some deals are easier to close than others, but all sales conversations will involve some degree of persuasion -- even if both salesperson and buyer know your offering is the best choice.
It’s not easy -- if persuasion were simple, far more than one-third of all salespeople would make quota. But adopting the techniques below can make you more convincing, and influence prospects to buy....
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Rescooped by
Jeff Domansky
from MarketingHits
October 16, 2016 12:23 PM
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A LinkedIn company page can be an incredible resource, but many businesses fail to understand why it's so important to the overall digital marketing strategy.
Via Brian Yanish - MarketingHits.com
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Scooped by
Jeff Domansky
October 16, 2016 12:04 PM
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The piece was trending on Medium for many weeks (having recorded more than 32,000 recommends), and was re-published by numerous online magazines. It was also copied and plagiarized all over the world. What does it prove? One single thing: People are really, really hungry for new knowledge. And that is pretty good news. As the old post has been making rounds until today, I often get emails from founders whose app or website had not been included. That’s why I decided to give space to some new, interesting tools that have appeared (or I have discovered) in the meantime. Myself, I’m a fan and an avid consumer of digital educational content, so let me share some cool places to learn...
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Scooped by
Jeff Domansky
October 15, 2016 9:20 AM
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While most of us (myself included) use Snapchat's drawing tool for crude drawings and scribbling extra words, there are folks out there who see this as an opportunity to create incredible works of Snapchat art. And some of them are really darn good at it. We searched far and wide for the best Snapchat drawings out there and created the list below. This collection serves as a mix of artwork from "professional Snapchatters," brands, and just normal folks who happen to be really good at drawing on their phones. Check 'em out, and get ready to be inspired to create your own Snapchat art. You may not become the next Picasso ... but you might at least make someone laugh. (And read this blog post to learn more about how to use Snapchat, including a detailed look into HubSpot's own Snapchat strategy.)...
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Scooped by
Jeff Domansky
October 14, 2016 10:58 PM
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Looking for some Facebook tips and tutorials for your WordPress site? With more than a billion active users, Facebook is the largest social media website in the world. No website owner can afford to ignore the potential of Facebook for the success of their business. In this article, we will show you some of the best Facebook tips and tutorials for WordPress users to help you maximize your reach.
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Scooped by
Jeff Domansky
October 14, 2016 10:42 PM
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Have you ever noticed how some people—such as celebrities or famous personalities—have a little blue checkmark next to their Twitter handle? That’s an indication that their profile is “verified” and of public interest.
If you want to get your own Twitter account verified, SurePayRoll has created an infographic to show you the necessary steps that need to be taken....
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Scooped by
Jeff Domansky
October 14, 2016 11:36 AM
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Horror movies have been around for about 120 years. Things have changed since Georges Méliès’s The Haunted Castle (although maybe not that much), not just with the movies themselves, but with the way they’re advertised, too. Movie posters (usually featuring what’s known as “key art,” the singular image that is the foundation for a movie’s marketing campaign) have been around since the beginning of cinema. Many of the earliest have been lost to history, due to extreme wear and tear. Before the advent of television, movies toured the country from theater to theater for months, sometimes years, and the lobby posters naturally followed along with them. They’d get torn, dirty, faded or worse, until the distributor would simply throw them away. Still, collectors managed to rescue some of the extant film posters and restore them. Since it’s October, we thought we’d take you through a historical tour of the best (and a few of the worst) horror movie posters of the past decades....
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Scooped by
Jeff Domansky
October 14, 2016 11:12 AM
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When you think of the basics of marketing, you might be thinking: Okay, create an awesome website; design and send some cool emails; post strategically to social media; maybe supplement with some advertising. But what about the principles behind your campaigns? When you're planning and doing all of these marketing activities, what motivates your decisions? Today, the most successful marketers aren't just crossing items off their to-do lists; they're taking a holistic, adaptive approach to their marketing. They're elevating the customer experience, building personalized connections, adapting to the evolution of technology, attracting customers to them using inbound marketing, and more. When marketers take this approach, they start creating a better brand experience and driving real business results. To learn more about the eight pillars of modern marketing,check out the infographic below from Olive & Company....
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Scooped by
Jeff Domansky
October 14, 2016 11:01 AM
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17 of the most offensive and dumb Twitter, Facebook and Instagram fails The Bankers Who Think ISIS Killings Are a Hoot Just last week, six HSBC bankers in Birmingham, England, were fired over re-enacting (and recording, and posting on Instagram) a mock ISIS beheading. One of the bank employees – the one who nabbed the coveted leading role of beheading victim – rocked an orange jumpsuit as he kneeled in front of his five colleagues, who did a lovely job as a supporting ensemble in black tracksuits and balaclavas. They were fired after the super-insensitive clip circulated online, of course. In their defense, the video was reportedly made during a work-sponsored team-building exercise, and you can only do so many trust falls before it becomes boring and, quite frankly, dangerous....
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Scooped by
Jeff Domansky
October 14, 2016 10:09 AM
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One of the keys to making your design come alive is choosing just the right color combination. Whether you’re attempting to evoke the feelings associated with a breathtaking landscape, a romantic sunset or a dynamic scene bursting with color, it takes a trained eye to bring together the perfect hues to drive your message home. To save you some time and effort in your search for the ideal color combination, we’ve created a list of beautiful color schemes you can use in any of your projects. These color presets are already available for you within Visme, so you can easily apply them to any of your own designs by simply clicking on the color combination of your choice, as seen below....
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Scooped by
Jeff Domansky
October 14, 2016 3:24 AM
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The main problem of most writers, including your humble narrator, is verbal intelligence. Grammar, punctuation, and stylistic mistakes can kill your content despite its awesomeness. Trust me, I know what I am talking about: Editors don’t give a damn about your copy because, you see, they find typos (well, yes, s**t happens), awkward grammar constructions (hey, and what if it’s my awesome writing style?), poor punctuation (oh, really? does anybody still care about Oxford commas? I LOVE them, by the way), and so on.And the only thought that comes to your mind after yet another knockback. What an embarrassing fail! With that in mind, you don’t stop improving your writing and editing skills, and looking for blogging tools to help you become a better content creator and get more clients. To help you out, here are 10 of the best blogging tools....
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Tom Fishburne's cartoon says it all. PR people need to give advice on how to close the gap between reality and crisis weasel words.