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Scooped by
Jeff Domansky
October 20, 2016 4:01 PM
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Some 23 per cent of news articles contain a social media embed, and 10 per cent of these embeds have either been modified or removed by their author since the article's publication, shows a report released today by SAM.
Social media curation platform SAM analysed one million web pages using its Report Card tool, focusing on North American news sites such as New York Daily News, Fox News, Vox, CNN or Forbes, to find out more about the role social media plays in newsgathering today.
The Report Card is available for free and enables publishers to find out how many social media embeds are currently on their websites and whether they have broken or they have been edited since publication....
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Scooped by
Jeff Domansky
October 20, 2016 3:46 PM
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I don't know about you but Twitter is my favourite social media channel and I love it. There are a lot of Twitter tools out there and I use a lot of them.
The last few years I tried as many Twitter tools and apps I could find. Some of them were just OK, others were great. Many of them I still use today and others have faded.
Still today new ones keep popping up and the market is so saturated with Twitter tools that it's really hard these days to find the good ones that are reliable.
That's why I have decided to put together a fresh list of top Twitter tools. There is something here for everyone.From dashboards to very specific tools for analytics and hashtags....
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Scooped by
Jeff Domansky
October 20, 2016 2:27 PM
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Republican nominee Donald Trump is known for some unusual speech patterns.
During the third and final presidential debate, Trump used one of his favorite words, "bigly."
The comment came during a contentious discussion of President Barack Obama's immigration record, where Trump asserted that Obama had deported "millions" of people.
"He doesn't want to say that, but that's what's happened... bigly," Trump said.
According to the Oxford English Dictionary, bigly is actually a word meaning "with great force."
However, after the first presidential debate, Eric Trump, the nominee's son, told The Hollywood Reporter that the Republican nominee had said "big league," and not "bigly."...
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Scooped by
Jeff Domansky
October 20, 2016 2:01 AM
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My job as the Social Marketing Manager at Instapage is to be on the lookout for the latest trends then figure out how we can use them to promote our brand. We identify trends here two ways. The first is by testing. Every day we're trying new methods of reaching social users. Through time we're able to establish some new norms, and discover what others are doing to successfully move the social media marketing needle. Second, we listen to our users. By listening to their feedback, then taking it a step further and reading between the data points into what type of content they are engaging with over time, we come to understand what works and what doesn’t. Here are a few of the new best practices and emerging trends that are happening right now on social media....
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Scooped by
Jeff Domansky
October 20, 2016 1:42 AM
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With the growing popularity of self-publishing, there is one recurring question I get from almost every aspiring author: “How much should I budget?” This is a really hard question to answer because the term “self-publishing” encompasses a wide range of very different possibilities. For example, let’s say you’ve written a first draft of your novel and just uploaded it to Amazon via Kindle Direct Publishing. Technically, you’re “self-publishing.” And your only monetary cost is the formatting to get the required .mobi file, which can be done for free via several online tools. Now, if you want to have a chance of selling that book, you need to replicate at least some of the steps of traditional publishing and ensure a certain level of quality and professionalism. This means having your book properly edited, typeset and proofread, and hiring a designer to create an eye-catching cover. Depending on your genre and your writing ability, these can cost more or less. It’s impossible to say, “Self-publishing your book with cost you $X.” However, it is possible to find average costs for the different steps that go into producing a book: editing, design and typesetting. And this is what the data and infographic below focus on....
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Scooped by
Jeff Domansky
October 20, 2016 12:54 AM
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Donald Trump is more popular than Hillary Clinton on Twitter -- with both humans and machines.University researchers who track political activity on Twitter have found that traffic on pro-Trump hashtags was twice as high as pro-Clinton hashtags during the first presidential debate. But the team of academics, led by Oxford University professor Philip Howard, also found that 33% of pro-Trump traffic was driven by bots and highly automated accounts, compared to 22% for Clinton. Bots are automated social media accounts that interact with other users. Some are able to answer basic questions and serve a customer service function, but they can also be used to spam and harass people....
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Scooped by
Jeff Domansky
October 20, 2016 12:38 AM
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Earlier in 2016, we did a study on brand marketing (studying over 16 million social media posts from 100,000 brands) and learned that Pinterest, in particular, holds a lot of potential for brands. This inspired us to dive even deeper into what’s happening on Pinterest. We looked at over 1.5 million pins, all sent in 2016, to see what patterns we could find: when pins were sent, when people were pinning, and what words they were using. I’m excited to share these findings with you and hope they can help you start, or enhance, an amazing Pinterest marketing strategy....
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Scooped by
Jeff Domansky
October 19, 2016 5:37 PM
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In September, Hillary Clinton released a devastating attack ad on Donald Trump, in which young girls are seen looking at themselves in the mirror while Trump's offensive remarks about women—in particular, their looks—are heard in the background.
The ad, titled "Mirrors," has gotten more than 5 million views on YouTube, and has been hailed by many as one of Clinton's strongest ads of the year.
Barack Obama's 2008 campaign manager, David Plouffe, told Slate last month: "I do think that Clinton will look back, particularly in suburban areas where they will be able to really drive good margins with women, that the ads helped. That ad where they show Trump's words and children listening? That stuff works!"
Now, Kathy Griffin has springboarded off the famous spot with a great parody of it. It's not subtle, but it is hilarious. Check it out below. Note: It features lots of NSFW language....
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Scooped by
Jeff Domansky
October 19, 2016 10:56 AM
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This week, we’re releasing the first of these graphics, “Efficiently Scale Your Content,” which details how using the right mix of original and licensed content can help you succeed in content marketing. By leveraging a mix of content, you’re not only able to lighten the workload for your content creators, but you’re also providing your audience with unique content that offers different stories, voices, and perspectives. This keeps things exciting and new for your audience, resulting in increased pageviews, social followers – and stronger business results. Take a look at our first infographic in the series:...
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Scooped by
Jeff Domansky
October 18, 2016 10:54 PM
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Excitement is building for the final of the three US Presidential debates.
We’re excited to have a scoop about Donald Trump’s final debate strategy courtesy of a leaked email shared with Sean Hannity and me (The PR Coach) from WikiLeaks founder Julian Assange.
Polling reveals Trump opportunity
Campaign Manager Kellyanne Conway’s secret polls have turned up some potentially explosive insight that could help the Trump campaign mount a PR and political comeback according to the email from Conway to Trump.
The secret national poll of registered voters found BBQ was more popular than Hillary Clinton by a whopping margin of 76% to 24% nationally....
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Scooped by
Jeff Domansky
October 18, 2016 3:24 AM
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An effective content distribution strategy will not only put your content in front of your target audience. It’ll also help you build a relationship with them, and eventually lead them to take a desired action – watching your video, signing up for your newsletter, reading an article, or downloading a whitepaper. YYour strategy can include both paid and unpaid distribution channels. Each can work in conjunction with others, so pick and choose the channels that help you meet your business goals. And remember, there’s no best-practice formula for content distribution. There’s only the best formula for your brand, which you’ll arrive at based on your content, audience, goals, analysis, and on-going optimization....
The future landscape of the Internet of Things will be largely occupied by virtual reality and augmented reality products and services. With new entrants on the consumer hardware side like Sony’s just-released PlayStation VR, which is expected to sell millions of units by the end of the year, the VR and AR markets are growing. The VR and AR market is forecast to grow by almost 30 times its size after 2020, according to a new study from Citi’s Global Perspectives and Solutions group. In the next four years, the AR and VR market is forecast to grow to $80 billion. However, the market will grow to $2.16 trillion by 2035, according to Citi. Another recent study by Machina Research forecasts the entire IoT market to reach $3 trillion by 2025. Almost half ($1.3 trillion) of that revenue will come directly from end-users paying for products and services, according to that study....
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Scooped by
Jeff Domansky
October 18, 2016 1:21 AM
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Visuals have a huge impact in marketing. Not only do they make content more sharable -- 40 times as much -- but they help us retain information. When details are paired with an image, we remember 55% more of it. That can be pulled off with infographics -- the nifty images that visually break down complex statistics. They're customizable, sharable, and they're easier to create than you might think. Sure, you could hire a professional to create the infographics for you. But if you're restricted by budgets or time, there are some great DIY resources out there for making compelling visuals. We scouted the web for some of them -- check them out below. (And for more on how to create an infographic, check out these tips.)...
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Scooped by
Jeff Domansky
October 21, 2016 1:45 PM
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I moved five times in the last year. And every single time I moved, I forgot to sign up to have my mail forwarded to my new address.
Mail forwarding is an important step in any moving process, as it ensures you don't lose any valuable information that's sent to you. And the same can be said for your website: If you're moving a website from one URL to another, you need to take the necessary steps to ensure your visitors get sent to the right place. In the world of tech, this is called a 301 redirect.
A 301 redirect is key to maintaining a website's domain authority and search rankings when the site's URL is changed for any reason. It easily sends visitors and search engines to a different URL than the one they originally requested -- without having to actually type in a different URL....
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Scooped by
Jeff Domansky
October 20, 2016 2:29 PM
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The Republican candidate for White House appeared to use an unusual adverb in his debate against Hillary Clinton. Or did he? Jon Kelly investigates.
There was a moment in the first US presidential debate when lots of people asked themselves: "Did Trump just say 'bigly'?"
Followed quickly by: "Is that even a word?"
It came during a discussion on fiscal policy, when, Donald Trump told his opponent: "I'm going to cut taxes bigly, and you're going to raise taxes bigly." Or so many thought, anyway....
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Scooped by
Jeff Domansky
October 20, 2016 2:09 AM
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In my experience, a big challenge for writers is the inappropriate edit. You know, the guy who corrects spelling errors in your outline, or wants to rearrange the whole thing during the proofreading stage. In fact, only 32% of business writers say that their process for collecting and combining feedback works well. I’ve written before about the five levels of editing, with posts on each type. But if your reviewers still don’t get it, lay this infographic on them. Then tell them what you’re looking for, and when you need the feedback. It will increase your chances of getting the comments that you need, rather than the ones that drive you crazy....
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Scooped by
Jeff Domansky
October 20, 2016 1:51 AM
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Here’s my big takeaway: Getting people to contact you is valuable. Making it easy for them to contact you is even better. Why? Because these are warm leads. Anything you do to move qualified leads into your funnel is a smart move. How do you turn your boring ol’ contact page into a massive lead magnet? Let me give you the perspective-setting intro, then we’ll dive into some tricks....
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Scooped by
Jeff Domansky
October 20, 2016 1:07 AM
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What if, in the mad dash two decades ago to repurpose and extend editorial content onto the Web, editors and publishers made a colossal business blunder that wasted hundreds of millions of dollars? What if the industry should have stuck with its strengths—the print editions where the vast majority of their readers still reside and where the overwhelming majority of advertising and subscription revenue come from—instead of chasing the online chimera? That’s the contrarian conclusion I drew from a new paper written by H. Iris Chyi and Ori Tenenboim of the University of Texas and published this summer in Journalism Practice. Buttressed by copious mounds of data and a rigorous, sustained argument, the paper cracks open the watchworks of the newspaper industry to make a convincing case that the tech-heavy Web strategy pursued by most papers has been a bust. The key to the newspaper future might reside in its past and not in smartphones, iPads and VR. “Digital first,” the authors claim, has been a losing proposition for most newspapers....
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Scooped by
Jeff Domansky
October 20, 2016 12:45 AM
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Scholars in public relations have contended that organization-public relationship (OPR) quality has multiple dimensions, including the oft-cited list of trust, satisfaction, control mutuality, and commitment. The concept of OPR quality is assumed to be positive (Heath, 2013), which nevertheless does not describe relational problems in reality. In this blog post, I introduce an additional side of OPR quality—distrust, and how it differs from trust. Distrust is often considered as simply the opposite of trust by organizational researchers and excluded as a component of OPR quality in the public relations literature. However, distrust is not the absence of trust. For example, an employee may have both low levels of trust and distrust in his or her colleagues who resemble casual acquaintances in the organization. They only occasionally cross paths with these coworkers. They are not confident in or very watchful of these relational partners. Also likely the employee could feel both high levels of trust and distrust in his or her superiors. They trust the management, as representatives of the organization, in some aspects but distrust in other aspects. In an employee survey (N=583), I tested distrust as a new dimension of OPR quality (Shen, in press). I found that both distrust and trust were distinct from each other. The study suggested that OPR quality is not inherently positive. Employees may perceive sinister intentions of the organization’s conduct. Even those who highly trust their employing organizations do not necessarily perceive low distrust, and vice versa. Employees could feel confident about the organization’s capabilities—trust, while at the same time they are skeptical about whether the organization keep employees’ interests in mind when making decisions—distrust....
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Scooped by
Jeff Domansky
October 19, 2016 6:29 PM
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In a study published by the Content Marketing Institute last month, 70% of B2B marketers stated they will produce more original content in 2017 than they did in 2016, and 39% plan to increase their content marketing spending over the next year.
Meanwhile, user-generated content is also expected to explode. The global Internet population grew 62%, from 2.1 billion to 3.4 billion, in just the last four years.
All this means that the amount of content online, including visual content, will only increase exponentially with time–not decrease.
So, with so much noise out there, how can can you still create unique visual content that stands out?....
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Scooped by
Jeff Domansky
October 19, 2016 5:25 PM
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For all the chaos and unpredictability and the sometimes appalling spectacle of this election season, the question of which candidate actually deserves to be president has never been a difficult one.
Vogue has no history of political endorsements. Editors in chief have made their opinions known from time to time, but the magazine has never spoken in an election with a single voice. Given the profound stakes of this one, and the history that stands to be made, we feel that should change.
Vogue endorses Hillary Clinton for president of the United States....
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Scooped by
Jeff Domansky
October 19, 2016 10:12 AM
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You might argue that I’m no better than Mike by filtering the stories I don’t like from sites I don’t agree with. The big difference, though, is that the only news I consume on Facebook is related to the babies, pets, and baby pets of my friends and family. If you want to discuss politics then you’ll have to buy me a drink first so we can talk face to face. See, Facebook doesn’t care about the veracity of the political news being shared just so long as people spend lots of time viewing ads while sharing it. That’s fine for cat videos, gadgets, and recipes, but surely political news requires a different set of personalization algorithms. Baseless conspiracy theories and outright lies should be downranked just as quickly as the clickbait articles Facebook demoted in August. If Google News can introduce a nonpartisan fact checking feature then surely Facebook could do the same. It would go a long way in helping Mike and I, and the nation, to become friends again....
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Scooped by
Jeff Domansky
October 18, 2016 3:36 AM
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If you’ve been in marketing for more than a hot second, you’ve no doubt heard of the Buyer’s Journey. What you might not know is that this journey has dramatically changed in the last decade. 67% of the buyer’s journey is now digital. Today’s buyer is up to 90% of the way through their buying journey before they reach out to the vendor.Interactive content is front and center in this digital shift in the Buyer’s Journey. As companies produce more and more content in order to satisfy today’s self-guided buyer, only the most engaging content will stand out and get noticed. Why does interactive content stand out in the sea of content online today? Because it doesn’t talk at buyers – it talks with them. There are interactive content types for every stage in the Buyer’s Journey: Awareness, Evaluation, and Decision-making. However, it plays an especially important role for both the buyer and the business in the Awareness stage....
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Scooped by
Jeff Domansky
October 18, 2016 2:12 AM
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But when it comes to smart devices already owned and desired by shoppers, things that control temperature are more likely to be on the minds of consumers, based on a pair of surveys conducted by Creative Channel Services, a unit of the Omnicom Group, for Twice. One study was a survey of 185 shoppers and the other of an unspecified number of sales associates in multiple retail categories, including big-box national chains, mobile carriers, office supply stores and specialty stores. Sales associates say there is little activity around connected kitchens but lots of interest in home security devices. Here’s what salespeople say is the first smart-home device customers tend to buy: 59% -- Security 42% -- Thermostat/climate control 29% -- Entertainment controls 24% -- Lighting 3% -- Connected kitchen...
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Scooped by
Jeff Domansky
October 18, 2016 1:31 AM
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The Internet of Things may be coming to a bar near you. In the latest twist in IoT gadgetry, the Absout Company’s Malibu brand is introducing ‘Coco-nect’ cups, which send signals to bar staff when a fresh drink is required. The connected-drinks system uses Wi-Fi and RFID technologies with the coconut-shaped cups. When a fresh drink is desired, the consumer twists the bottom of the cup, which send a drink order to the bar, including the consumer’s location....
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News media are using embedded social media in 23% of their articles but 10% are modified or removed by their author.