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Scoop.it!
One of the most powerful ways a nonprofit can win over donors is to ensure transparency and accountability. No comment yet.
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Scoop.it!
The old newsroom adage, “Why promote your competition?” is due for a serious update.
Newsrooms that came of age before the dawn of digital media often act as though the rest of the media ecosystem doesn’t exist. When they pick up on a story that was broken elsewhere, or covered in a richer or complementary way by another venue, they usually won’t mention—let alone link to—those other stories.
But in an age where access to information is ubiquitous and instantaneous, not offering links to related coverage might harm your news brand’s reputation and even deter potential new revenue sources…. |
