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Scoop.it!
Advice on how to understand SEO and why journalists need to think about writing five headlines for every news story...
Works for PR and bloggers too... 
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Can you tweet faster than an earthquake travels? Twitter thinks so:Here's Twitter traffic mentioning earthquakes in the 12 minutes after the quake: I wonder how many news outlets had information up on their site within 12 minutes?
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Are PR pros in danger of becoming PR zombies? We may have reached a tipping point caused by Ataxic Neurodegenerative Satiety Deficiency Syndrome.
Seriously. I’m no longer surprised by others attacking the PR zombies among us. Just look at The Economist, the Bad Pitch Blog and any recent examples of airhead public relations, Bad PR, PR Fails and social media snafus.
Here are 13 sure signs you’re a PR zombie suffering from this contagion...
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Here are seven logistical and technical details you’ll need to know to succeed in your next TV interview. Practical and useful media training tips to help you prepare for your next interview, from Brad Phillips.
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“Tech is really mainstream,” said TJ Snyder, partner at The OutCast Agency, during a conversation with us this week. “Tech is now part of every story.”
From HP to Facebook to Apple, the doings at tech and digital companies is filling up the news cycle. We spoke with Snyder to get a sense of how this is impacting the tech PR sector. On top of his list of tips and trends is finding a way to stand out now that the news is overflowing with tech items.
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From
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A study by PR Newswire found that utilizing multimedia with the a press release increases the visibility of that message.
In fact, the research found that the more multimedia that is used, the more views on average the news release receives. Up to 77% more, in fact...
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41 terrific Twitter tips from a range of experts to ensure you’re at the top of your PR Twitter game.
I just love the sound of Twitter in the morning, don’t you? This week, we’ve got 41 terrific Twitter tips from a range of experts to ensure you’re at the top of your PR Twitter game.
It’s still one of my favorite and most useful social media tools and channels and it just keeps growing and getting better. I think that’s because it’s so intuitive and easy to use. That’s not to say it doesn’t have a learning curve and a unique etiquette but it is proving to be a valuable tool in the PR 2.0 toolkit.
The numbers are impressive and the accompanying Infographic from Touch Agency (thanks folks!) says it all....
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![The Hectic Life of a Social Media Manager [Infographics] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/uaBlBss7a1dbc6kmZ_sTizl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
A lot of folks are considering or do consider themselves social media experts because they do manage various social media channels for themselves or for others. This excellent Day in the Life infographic says it all...
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"When you apologize, to have legitimacy for your crisis management strategy, people have to believe the apology is sincere.
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You can come up with a litany of media train wrecks and image disasters that convincingly illustrate that all PR is certainly not good PR. Entrepreneurs and PR consultants that look to generate interest through shock and ...
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My golden rule of public relations is that “if you don't shape your story somebody else will.” We see this in politics all the time. Think John Kerry and the “swift boat” scandal. Whatever your political view we can all agree ....
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The Holmes ReportWPP 1H 2011 Results: PR Again Outpaced By Other DisciplinesThe Holmes ReportLONDON--WPP, the owner of numerous PR agencies including Burson-Marsteller, Hill & Knowlton and Ogilvy PR, has reported that PR earnings grew by five...
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For the uninitiated, risk communications is one of the myriad components of the very broad field of public relations (I realize some may be shocked to learn that PR pros do more than lie and craft misleading euphemisms).
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A guide on how to shoot and edit video for the web when out in the field or covering breaking news using an iPhone, iPad or iPod...
Great tips for PR, event managers, business and crisis managers...
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Creating a separate space for covering big events is a way to avoid flooding the feeds of @nytimes' 3.6 million followers.
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Just in time for new PR grads and the booming job market, we’ve got 51 expert tips for PR job hunters.
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Before you hire a PR agency or public relations consultant to help you get publicity for your company, you’ll want to do a little self-assessment ahead of...
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The Red Cross issued a press releasethis week with results from surveys it conducted finding that more people are using Facebook and Twitter in emergency situations.
Many say they’re using social media to gather information and share news of their safety with loved ones.
That seems to be true today, with Twitter, Facebook, blogs, and all other sorts of media chock-full of Irene information....
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Glenn Ferrell wrote a really thoughtful post about the PR profession- Seven Ways to Change the Perception of PR. It got me thinking about the importance of truth in public relations or any business.
Here’s the reality of public relations. Our profession is constantly under pressure for results. We get slammed by critics from the media, activists and interest groups not to mention consumers and the general public for spinning or even worse, not always telling the truth...."
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![HOWTO: Boost Your Chances Of Being Hired With Social Media [INFOGRAPHIC] - AllTwitter | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/M0iEADdibAUI5l3Bg_9BoDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"...It’s never been more important to ensure that your behaviour and attitude on all online portals is above-board and respectable, and this definitely includes social media platforms such as Twitter, Facebook and LinkedIn."
This excellent infographic shows why AND how...
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Reporters can highlight trends or point out continuing patterns within a news story, but they cannot state things with absolute certainty. However, journalists love to quote newsmakers who state absolutes.
“We will bury you!” – Nikita Khrushchev
“Read my lips. No new taxes!” – George H.W. Bush
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Do PR Firms have the leg up in terms of their ability to manage the measurement of social media?
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Where there's a hope, there's a cliche clawing its way into media clips...Sometimes it works when it's not banal, repetitive and tired...
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His work in the news media included positions as an editor, journalist, radio talk show host and vice president of Kansas City Public Television. He founded AlexanderG Public Relations, LLC in January 2010.
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WPP, owner of Hill & Knowlton, Cohn & Wolfe and Finsbury, has reported first half headline revenue growth of 6.1% to £4.7bn, while its PR business grew 5% on a like-for-life basis.
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