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Fresh out of ideas on how to help your writing take off? You’re in luck. We’ve compiled a list of 89 book marketing ideas that will change your life, build your brand, and sell your book. There’s something for everyone on the list. Best of all, the list is free.... 
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The potential value of a creative professional’s portfolio is beyond doubt. In order for that value to be realized, however, it’s vitally important that your portfolio not only displays your work beautifully, but also stand out as an extraordinary project in and of itself. Fortunately, there are a myriad of WordPress themes available to help you build the perfect portfolio.
This article will take a look at the best portfolio WordPress themes for creative professionals in 2016....
Jeff Domansky's insight:
Your online portfolio is essentially the headlining project on your résumé. Thankfully, there are tons of themes to help you build your creative portfolio.
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The last thing Chipotle Mexican Grill needed was more bad news after its food-safety problems generated headlines across all media. But that’s what happened earlier this year following a huge social media faux pas. It was not the kind of mistake you’re probably imagining — an ill-considered tweet or risqué Snap. Instead, Chipotle’s Social Media Code of Conduct was found to be in violation of the National Labor Relations Act.
The chain had terminated an employee who, among other things, took to Twitter to complain about working conditions and wages at an outlet in Havertown, Pa. By prohibiting employees from making “disparaging, false, misleading … statements about or relating to Chipotle, our employees, suppliers, customers, competition, or investors” in its social media policy, the company was violating rights granted all workers under the NLRA, the NLRB ruled.
Although Chipotle last week filed an appeal in U.S. District Court in New Orleans, the case is indicative of the type of legal or ethical jam many companies find themselves facing as they open new doors to customers and promote their products and services on social media, according to John Delaney, a partner at Morrison & Foerster and founder and co-editor of the law firm’s Socially Awareblog....
Jeff Domansky's insight:
MoFo infographic highlights social media best practices that could keep your company out of legal trouble.
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If a company wants to open store on one of the world's most prestigious shopping streets, that company has to have deep pockets. Renting a store on a shopping street in one of the world's largest cities comes with an enormous rent burden with New York's Upper 5th Avenue the most expensive according to commercial real estate agency Cushman & Wakefield.
A square foot of retail space in that part of New York would cost $3,500 a month on average. Hong Kong's Causeway Bay area and the Champs-Élysée in Paris also have extremely high rents of $2,399 and $1,372 per square foot every month respectively....
Jeff Domansky's insight:
Shop till you drop at the world's most expensive retail shopping streets starting in New York and Hong Kong.
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If you're a content marketer, chances are you have the same obsession with new, fancy content marketing tools that I do. I find myself spending lots of time looking for the next big thing - the content marketing tool that will help propel me to content marketing stardom.
Though that's still a long way off, I've curated the best tools I've come across during my hunt and created a list of 77 Tremendous Tools to Make You a Content Marketing Superstar.
I've divided the tools into sections based on their purpose, so if there's a certain type of tool you're looking for you can skip straight to the right section by clicking one of the links below....
Jeff Domansky's insight:
Great set of tools for your content marketing toolkit from Wishpond.
Jeff Domansky's curator insight,
October 13, 2016 1:13 AM
Great set of tools for your content marketing toolkit from Wishpond.
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Instagram Stories is benefitting from the large active user base Instagram itself enjoys, and now has 100 million daily active viewers. That’s two-thirds of the daily active user population for Snapchat, which reported 150 million global active users across its entire platform in late September. Even with a built-in audience to build from, and prime real estate positioning at the very top of Instagram’s user interface, the rapid pace of its adoption is impressive.
The new stat comes from a Buzzfeed report that also reiterated the total of monthly active users across Instagram at a high of 500 million (a number it first released in June), halfway to that coveted 1 billion mark Facebook Messenger passed earlier this year.Instagram has been around for slightly longer than Snapchat, as a six-year old company compared to Snapchat’s five, but the quick uptake of a new feature that differs dramatically from the existing Instagram experience definitely indicates that the photo-focused social network hit on a customer need when it introduced the feature.
Typically, new features introduced by Facebook on its platform are initially greeted with skepticism by users who prefer the comfort of things they already know well, so early eagerness around Stories is a good indicator that it’ll continue to do well in the future....
Jeff Domansky's insight:
If you're not up to speed on Instagram Stories, it's time to get familiar.
TVD Associates's curator insight,
October 14, 2016 6:33 PM
Has your organization used Instagram Stories yet?
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IAn instant is all it takes to threaten your business's sterling reputation online. You might have had an off day or the misfortune of dealing with an ornery customer, but it's almost inevitable that you'll come face to face with a negative online review at some point in your career.
But, as Adrienne Weissman, CMO at G2 Crowd, recently pointed out, negative reviews aren't all bad. Some 70% of Americans read reviews before making a purchase, and those who seek out negative reviews tend to be more engaged and are 67% more likely to make a purchase. Plus, 68% of people trust a company more when their reviews are a mix of good and bad.
Of course, the key to making the best of a bad review lies largely in your response. That means you need to be able to find reviews (both good and bad) as they pop up. That's definitely more social media monitoring than one person can handle...
And that's where reputation management tools come in. The following five reputation management tools are some of the best on the market for tracking mentions, discovering influencers, and managing online reviews as they happen....
Jeff Domansky's insight:
Good reputation management tools if you have a budget, though several offer freemium versions
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From
hbr
We all know the basics of good presentation skills: don’t read from a script; don’t overwhelm your audience with verbose slides; and the like. But for a particular kind of high-stakes presentation — one in which you’re trying to get buy-in from key decision-makers — those basics aren’t enough.
To persuade the people who have the power to approve your idea or let it die, you need to start with a strong outline. Here are the questions to ask yourself so you can structure a presentation, from the outset, that defuses potential objections upfront and is so compelling a “yes” becomes far more likely....
Jeff Domansky's insight:
Dorie Clark says ask yourself three important questions for more effective presentations.
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Do you want more leads from LinkedIn?
Wondering how others turn connections into leads?
With the right approach, you can be the first person your connections think of when they need someone in your industry.
In this article, you’ll discover how to turn LinkedIn connections into qualified leads....
Jeff Domansky's insight:
Get qualified leads for your business with these LinkedIn tips.
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It’s no surprise then that visual content is 40 times more likely to get shared on social media than other types of content. That’s why social media platforms such as Instagram, Pinterest and Snapchat continue to grow in popularity.
They are visual, and have a unique way of delivering a complex message all within a few seconds.
The more reliant the world becomes on these visual social media platforms, the more pressure there is for digital entrepreneurs like you and I to adapt quickly and find ways to engage our audience.
Because engagement is a scarce resource, you now have to earn it.1Some of you may see this as a direct challenge to the way you currently understand social media marketing and engagement. But for others, those of you ready to move fast, it’s a huge opportunity to capture a new and highly engaged group of people.
If you’re ready to take a few risks and diversify your digital strategy, Instagram is a great place to start....
Jeff Domansky's insight:
Instagram tips you can put into action quickly.
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When it comes to marketing channels, the newsletter is the dependable workhorse. New and flashier channels come and go, but the trusty newsletter has continued to be the backbone of content marketing distribution strategy – delivering vital traffic on a measurable and predictable basis.
Setting up an infrastructure for your newsletter program is as important as the content that fills it and, sadly, many companies are operating blind when it comes to their newsletter success metrics.
In this post, I’m going to walk through the five essential steps that you should be taking when you build out your content marketing newsletter optimization strategy....
Jeff Domansky's insight:
The infrastructure of your newsletter program is as important as the content that fills it. Here are the essential steps to achieve newsletter optimization.
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Snappa makes it easy to create any type of online graphic. Create & publish images for social media, content marketing, and more!
Hundreds of ready made templates Don't want to design from scratch? No problem! Just choose from our growing collection of beautiful templates to get started in seconds.
Everything you need to create stunning graphics Snappa combines the best visual assets with a fully-featured graphic editor....
Jeff Domansky's insight:
Snappa is my favorite new graphics tool. Many great features, free version, easy to use yet lots of powerful features in the Pro version for just $10 a month. Highly recommended! 10/10
Jeff Domansky's curator insight,
October 11, 2016 11:02 AM
Snappa is my favorite new graphics tool. Many great features, free version, easy to use yet lots of powerful features in the Pro version for just $10 a month. Highly recommended! 10/10
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Going into a strategy meeting today that is sure to be a snoozer?
Even if you are going into the meeting with the same old people, the same old topics, and the same old expectations to just get a strategy done and put into a notebook on a shelf so you can go back to doing what you’ve always been doing, there is hope!
Here is a way you can turn a typical strategic thinking exercise into something new and fun that both adds variety to your strategy meeting AND could trigger some new ideas to get our strategy out of a rut!...
Jeff Domansky's insight:
A new way to approach SWOT Analysis: Scary, Wild, Outrageous, Threatening.
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What you need is some help from artists who’ve already blazed a trail and discovered what actually works. Because some of those ideas might work for you too. So check out the following list of excellent role models for tons of ideas. And don’t just stick to your own field – cross-pollinate and explore ideas from other disciplines....
Jeff Domansky's insight:
Are you an artist, performer or writer struggling to work out how to promote yourself online? Steal some ideas from these people who've already cracked it.
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We've gone from text and images being the web's dominant form of content to videos being everywhere we look - newsfeeds, brand blogs, publishers' homepages, social platforms - and beyond, on every device we own.
The future of marketing is video. This infographic highlights the impact of video on consumers....
Jeff Domansky's insight:
Why video matters in marketing.
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The cover of Time’s Oct. 24th issue, hitting newsstands soon, features an image trumping its Aug. 22nd cover, literally. Both feature versions of similar illustrations by artist Edel Rodriguez -- the first featuring a single-word cover line,“Meltdown; the second featuring two words: “Total Meltdown.” The covers are striking for another reason. Time magazine usually reserves black background covers for extremely important stories.
Jeff Domansky's insight:
Should be a good read!
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Want full access to a Twitter feature that’s been available to only a select few since making its debut?
Now’s your chance – because Twitter Moments is finally available to any and all users!
For almost a year after launching in 2015, only Twitter employees and an exclusive list of publishing partners were able to create Moments. Now, though, anyone can do it – including you!How does creating a Twitter Moment work? Why is it such a big deal that you can do it now? And what are Twitter’s tips for creating the most eye-catching, share-worthy Moments you possibly can?...
Jeff Domansky's insight:
Creating Twitter Moments used to be limited to a select few users, but now anyone can make them. Not sure how to get started? Here's what you need to know!
Jeff Domansky's curator insight,
October 13, 2016 2:08 AM
Creating Twitter Moments used to be limited to a select few users, but now anyone can make them. Not sure how to get started? Here's what you need to know!
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If you look at how product pages take shape across different companies, it's clear that they run the gamut. Some go for the direct approach, displaying an image of a product and explaining why someone should buy it. Other companies create elaborate pages with moving parts and fancy coded elements.
Of course, some companies fare better than others at creating delightful product pages.
But since we prefer to focus on the positive, we scouted out 14 examples that we find truly admirable. From messaging, to value propositions, to general product promotions, these brands nail these features in a persona-friendly way....
Jeff Domansky's insight:
Read about some of the best product pages on the internet, and what makes them great.
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Google Penguin, in its current form, is two years old. That’s right it’s been two years since the third version of Penguin came out. Google is now updating it again. The fourth version of the Penguin algorithm is set to make significant changes to the results that people get when they perform a Google search. Penguin 3.0 only hit 1% of websites, but this is set to be much bigger.
The biggest change of all is Penguin is going to operate in real-time. The new signal will be part of the core search algorithm, which is a big surprise to a lot of businesses. But what is this update and how will it impact search?...
Jeff Domansky's insight:
Good tips on Google Penguin and tips to enhance SEO.
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These days, it seems like most marketing jobs require at least a basic knowledge of search engine optimization. Even writers need to know about it -- gone are the days, it seems, of simply composing with words. We have to know how to rank, build links, and yield traffic.
But many of us aren't sure where to begin. And that, says HubSpot Senior Acquisition Manager Matt Barby, is due to the deluge of information available on SEO.
"The problem is that most of it is either ill-informed or just factually incorrect," he explains. Luckily, because Barby's job has involved working with SEO and its experts over the past few years, he's built a go-to arsenal of resources on the topic -- which we're eager to share. If you're feeling overwhelmed by the amount of sites for learning SEO, fear not --- we've put together a list of some of the most comprehensive resources out there. Check them out below....
Jeff Domansky's insight:
Learn how to optimize your content for search engines from these nine resources.
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No matter how secure and well-placed a brand appears to be, the danger of an online reputation crisis is always lurking. The open nature of modern day communication channels, like blogs, social networks and review sites, means that one bad customer experience or a small lapse in service standards can quickly damage a brand’s reputation.
Negative experiences shared more often
Research shows that consumers are much more likely to share negative experiences on social networks and other public platforms.
A damaged online image can have severe effects on a brand’s value and business performance. A study by Deloitte shows that nearly 41% of companies that experience a negative reputation event reported loss of brand value and revenue....
Jeff Domansky's insight:
Here's how to repair a damaged online reputation.
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Do you want to build deeper relationships with your Twitter followers?
Looking for easy ways to create loyal fans on Twitter?
To reap the full benefits of Twitter, approach your engagement in a personable way.In this article, you’ll discover five ways to turn your Twitter followers into loyal fans....
Jeff Domansky's insight:
Here's how to turn your Twitter followers into loyal fans.
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With email marketing technology used by more than 80% of B2B and B2C companies, there’s no reason to believe that this type of communication is going away anytime soon. For this reason, it’s time to embrace your inbox.
Gmail has long been my favorite email service. There are many reasons for this, including the fact that marketing professionals can use the program as a means of growing their blog’s traffic.
But, you won’t get much out of Gmail, in its most basic form. Instead, if you want to turn it into a powerful marketing tool, then you need to consider the many plugins that are available.
In this post, I’m going to examine 10 Gmail plugins all that marketing professionals should consider implementing in the months to come. Let’s take a look at the list. ...
Jeff Domansky's insight:
Neil Patel shares ten must-have Google Mail plugins. Several real time savers.
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Our goal is business results. Our content is not successful unless it is driving reader behavior towards positive business outcomes: leading people to sign up for newsletters, fill out a “Contact Us” form, or ultimately make a purchase, for example.
Instead of writing headlines that attract as broad an audience as possible, we should be writing headlines that filter out everyone but our target audience before they click through to read the article. By dissuading non-interested people from arriving at our page in the first place, we’ll save on our media and distribution spend. And more importantly, our overall engagement and conversion metrics will go up – and those are key metrics we need to focus on to prove that our content is driving ROI.
Here are three strategies to use to craft more effective headlines...
Jeff Domansky's insight:
Are your headlines getting results? If not, here are three tips for more effective headlines.
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First, while this piece is about content marketing, it focuses on the “getting started” steps. A lot of people call these steps “content strategy.”
This article goes a little beyond that, getting to best practices and a few favorite tools.Kicking off any content marketing process starts with the strategy, then moves into some basic process planning.
This is how we do it at Portent: - Existing content inventory - Competitive analysis - Drawing conclusions - Building the “machine” around best practices, tools and people
#1 is the most mechanically-involved task, because you have to grab a lot of data and mush it all together. #2 is the shortest. #3 and 4 are the most demanding (for me, anyway) because I have to suss out impossible-to-automate marketing stuff that’s essential to success....
Jeff Domansky's insight:
An excellent content marketing strategy blueprint and recommended reading if you want a step-by-step guide. 9/10
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Author Media compiled a list of 89+ book marketing ideas that will build your brand and sell your book.