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Scooped by
Jeff Domansky
January 12, 2017 2:13 AM
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With over 600 million active users, Instagram is now a key consideration - not only is the platform buzzing with your target audience, it’s an ideal option for executing your visual strategy. Top brands are successfully using Instagram to boost their brand image, foster follower relationships, and increase revenue. Including Instagram in your digital marketing strategy can accelerate real growth in your business. There are many options for using visuals in your marketing. A good idea is to establish a plan that aligns with your overall business goals and can be integrated in your overall marketing plan. Once you get to this point, here are a six tools to help bolster your digital marketing efforts with Instagram....
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Scooped by
Jeff Domansky
January 12, 2017 1:24 AM
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It’s expected that only 6% of all data (read: information) comes from books and printed materials – the other 94% is digital. 90% of all data has been created and stored digitally within just the past 3 years, which is striking considering human recordkeeping dates back thousands of years! To top that off, we’re generating about 2.5 quintillion bytes of data daily, which just adds to the amount of data we have available to us. But the question is – what do we do with the data we collect? Many people (entrepreneurs, business owners, and data scientists) are beginning to visualize it....
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Scooped by
Jeff Domansky
January 12, 2017 1:01 AM
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One important development in 2016 was the major changes unveiled by Facebook. Content-marketing-centered businesses were deeply affected by Facebook's News Feed algorithm changes, which drastically decreased organic reach. Publishers reported up to a 42 percent decrease in referral traffic from Facebook. These unexpected changes indicate that brands need to be increasingly focused on their own audience reach and retention in 2017. Now is the time adopt new technology for the new year. To help you get started, here are six tools that will turbocharge your content marketing strategy in 2017...
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Scooped by
Jeff Domansky
January 12, 2017 12:01 AM
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With repurposing content, it’s the same idea. You create a piece of content once and then use it in a bunch of different ways.
That means less work and more results. It seems too good to be true, but I promise you it’s not.
The beauty of this technique is that you can repurpose any type of content. Articles, videos, checklists—you name it.
So grab a piece of your content you want to repurpose, and let’s look at 11 advanced techniques for repurposing....
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Scooped by
Jeff Domansky
January 10, 2017 12:53 AM
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The idea of an online course can intimidate even the most experienced of marketers. There are a lot of moving parts that go into it: the planning, the prep, the promotion. But it’s also really exciting (!!). This is your opportunity to share your passion and expertise with the world.In this week’s #EmailChat, we broke down the common questions and hurdles that come with creating your first online course....
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Scooped by
Jeff Domansky
January 10, 2017 12:04 AM
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In 2017, the digital ad space will grow in size and complexity, creating more opportunities for advertisers and new challenges for market players. We’ll see more opportunities for ad placements within mobile apps and mobile messaging programs, but fake ad traffic generated by bots will continue to burn through advertisers’ budgets and erode trust in digital advertising.
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Scooped by
Jeff Domansky
January 9, 2017 11:53 PM
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Last month, before people went away on vacation and struggled to explain their jobs to their extended families, the editorial team asked everyone at Contently to think about the future of content marketing. Will video rule 2017? Will fake news change the way publishers pursue marketing? Will artificial intelligence go too far?
Now we’re back, ready to hope for the best, plan for the worst, and prepare for the ROI apocalypse. As marketers try to stay ahead of their competitors, here are 23 predictions to watch out for during 2017....
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Scooped by
Jeff Domansky
January 9, 2017 11:38 PM
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Ranking among the top Google search results is increasingly driven by dynamic factors, such as content relevance and user intent, rather than static factors, such as the number of keywords and links on a webpage, according to recent research from Searchmetrics.
The annual Searchmetrics ranking factors report was based on an analysis conducted in 2016 of Google search results for 10,000 keywords. The researchers examined which webpages were presented in the top 10 mobile and desktop results for each keyword and then determined which factors correlated to high rankings.
The presence of a few technical requirements, such as H1 tags and HTTPS encryption, help pages rank well across almost all keywords, the analysis found.
However, many of the other factors that influence high search rank, such as time spent on site and click-through rate (CTR), are dependent on individual searchers and pieces of content.
The fact that top search results for keywords are now driven less and less by universal factors led Searchmetrics to conclude that marketers should increasingly focus on topic-specific SEO/content tactics rather than broad approaches....
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Scooped by
Jeff Domansky
January 9, 2017 11:19 PM
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Visual content, done well, can be incredibly popular. Infographics, videos, data visualizations, and other forms of visual content can generate tons of engagement and attract links to your site.
More importantly, visuals help tell your story. Visual content can be an incredibly powerful marketing tool, one that helps your target audience remember you – better than a 1,000 word text article alone (no matter how great it is) ever could.
Here’s what’s trending in visual content marketing for 2017, according to a survey of 300 online marketers from Venngage, a platform that helps you create free infographics....
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Scooped by
Jeff Domansky
January 9, 2017 11:41 AM
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The 2017 edition of the Consumer Electronics Show, which concluded today in Las Vegas, featured boatloads of new technologies, driverless cars full of new technologies. Many of these advances, particularly Artificial Intelligence, Augmented Reality, and Virtual Reality, have great appeal to marketers. AI, AR, and VR are poised to be transformative technologies for marketers — if not right this minute. For the most part, aside from some tentative and necessary experimentation, marketers remain focused on what can help them immediately. This cross section of 12 quotes from the CES sessions indicates that marketers, for now, will pay more attention to more familiar acronyms, such as CM (content marketing); DDM (data-driven marketing); and CX (customer experience) than to AI, AR, and VR:...
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Scooped by
Jeff Domansky
January 9, 2017 11:26 AM
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At CES this week, marketers were buzzing about the potential of virtual assistants. “Marketing is much more about providing a great experience or a product that makes a consumer’s life easier and one of the most interesting developments for our business is the virtual assistant,” said Kristin Lemkau, CMO of J.P. Morgan Chase. Most of the attention at was on Alexa, the voice-activated assistant for Amazon’s Echo. Alexa is being described as a potential operating system for the Internet of Things, in competition with Google Assistant and Apple’s Siri. LG announced a smart fridge partnership with Alexa that will let consumers buy groceries via voice. A flurry of Alexa-enabled applications are on the way, with one pundit predicting a launch of 700 new applications in the next week alone....
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Scooped by
Jeff Domansky
January 8, 2017 12:21 PM
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CES is more than just a showcase of what the latest technology has to offer — it's a cage match of competing tech trends. The gadgets and technologies we'll be using tomorrow battle it out for our money and attention, and when the dust clears some inevitably come out on top. This year's CES had a lot to say about smart homes, self-driving cars, laptops and more. There's a lot to be excited about in all those categories, but sometimes such rapid progress can leave some people behind. Here are the winners and losers of CES 2017:...
Free resource of educational web tools, 21st century skills, tips and tutorials on how teachers and students integrate technology into education
Via Dr. Tom D'Amico (@TDOttawa)
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Scooped by
Jeff Domansky
January 12, 2017 2:03 AM
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Did you know that only 51% of LinkedIn users have complete profiles, yet profile completeness is the first priority in how the LinkedIn search algorithm displays results? That's according to an infographic by LeisureJobs. Completing your profile to get the most views goes beyond simply using properly sized images and getting recommendations, however. The addition of a professional headline, optimizing your job titles, and publishing articles directly on the site are just a few of the many additional tips recommended in the infographic. As your connections start pouring in, LinkedIn has a way to maintain relationship notes that are visible only to you, the infographic advises. For more on how to make your LinkedIn profile a magnet for views, click on the truncated image below to view the full infographic...
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Scooped by
Jeff Domansky
January 12, 2017 1:17 AM
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2016 saw its fair share of corporate public-relations mishaps, but some were more cringeworthy than others. To be sure, the PR crises in certain cases weren't all that bad compared with the serious business missteps that precipitated a few of them, but the fact remains that there is always a better and a worse way to talk to customers and the public when something's gone wrong. These were three of the year's most egregious gaffes, and what companies can learn from them heading into 2017
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Scooped by
Jeff Domansky
January 12, 2017 12:51 AM
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When it comes to business blogging, how much time do people put into creating posts? How long are their articles? What goes into them? How often do they publish new content? How do they promote their posts? Do they measure the results? The answers to any and all of the questions deliver interesting insights on the state of digital marketing. And thanks to the work of Orbit Media Studios, this data has been collected, made available and fun to consume. For three years running, Andy Crestodina -- the web design and development company's co-founder -- and his team have surveyed 1000+ bloggers about how they create content and compiled their findings into blog posts, infographics, and SlideShares. Let's take a look at some of the trends over the years ......
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Scooped by
Jeff Domansky
January 11, 2017 1:45 AM
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A new report by ad-tech provider Blue Venn finds that 72% of marketers consider data analysis more important than social media skills. The report, "Customer Data: The Monster Under the Bed?,” incorporates research from 200 U.S. and U.K. marketers, with the goal of identifying the attributes most needed to compete in the data-centric marketing landscape. Key findings include: --Data management is now considered more vital than social media (65%), Web development (31%), graphic design (23%), and search engine optimization (13%). --However, 27% of marketers are still handing over the process of data analysis to IT departments....
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Scooped by
Jeff Domansky
January 10, 2017 12:41 AM
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Today I have some great resources that will bring more to your social media marketing this year. Here’s four links with tips and tricks. In order to stay current and focus on your audience it’s important to use the latest tools that appeal to both desktop and mobile users. As technology takes us into a new era in marketing it will become more challenging to promote growth. Take advantage of these resources and improve your marketing strategy. Are you ready to infuse more life into your social networks? Let me know how these work for you!...
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Scooped by
Jeff Domansky
January 9, 2017 11:58 PM
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It’s been over a decade since the Internet transformed print media.
Very quickly the web’s ability to rapidly disseminate news, and articles, made newspapers and magazines obsolete. Along with their demise went the ability for advertisers to reach customers via print. What was once an “easy buy” for the auto or home section of a paper, or for magazines targeting your audience, simply disappeared. Due to very clear measuring tools, unlike print, Internet ads were far cheaper and more appealing to advertisers – so that’s where at least some of the money went.
While this trend was easy enough to predict, few expected the unanticipated consequences....
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Scooped by
Jeff Domansky
January 9, 2017 11:45 PM
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Back then, content marketing was barely on anyone’s radar. I was lucky to get into it early while I could learn on the job as the industry evolved. There were young journalists, like me, who got in the game for a steady paycheck and came to love marketing. There are marketers who transformed their careers. With each passing year, we’ve matured and discovered what works through trial and error.
It used to feel like you could hire anyone to run your content marketing program because no one knew what the hell to do. That’s definitely not the case now. Over the past few years, a new class of creatives has come to learn the ins-and-outs of content marketing. As I survey the industry today, the big differentiator that all successful brands have is people who actually know what they’re doing.
Which leads us to our first big trend of 2017….
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Scooped by
Jeff Domansky
January 9, 2017 11:27 PM
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Some people claim print is dying. As a journalist, I don’t really like these people, even if they may be right. So it was comforting to find out that consumers still value print, at least when it comes to one crucial metric.
According to an October 2016 survey by MarketingSherpa, 82 percent of U.S. internet users trust print ads when making a purchase decision, more than any other medium. The highest ranking online format, search ads, clocks in at 61 percent, while only 25 percent of Americans trust pop-ups....
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Scooped by
Jeff Domansky
January 9, 2017 11:47 AM
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In fact, according to Edison Research, Snapchat is the most popular social media app among Americans ages 12-24. Believe it or not, Snapchat is a marketing gold mine. And you don’t have to be selling Hello Kitty in order to reap the rewards: currently, 150 million people use the app to watch 10 billion videos daily, and that number only continues to rise. In the same Edison study, researchers found that Snapchat had more users than LinkedIn, Pinterest, and Twitter. It took four years for Twitter to grow as much as Snapchat grew in just one year. In this post, I’m going to break down applicable methods for marketing on Snapchat. It’s time to kick your brand up a notch....
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Scooped by
Jeff Domansky
January 9, 2017 11:34 AM
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It seems like the platforms that have been around for a while get updates every other week, and new platforms emerge faster than you can count. One trend that binds these new and updated platforms together? Users and the convenience that social offers them. Honestly, people don't want to bounce around from site to site to get what they want, and social media platforms have been making some changes to accommodate them. Because giants like Facebook, Twitter, Snapchat, and Instagram have made it easier than ever for businesses to leverage and users to engage with, social is a one-stop shop for audiences. Your audience is constantly online and in social media apps. To find out what that means for your brand, here are four of the biggest changes in social media you need to keep on your radar:...
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Scooped by
Jeff Domansky
January 8, 2017 2:44 PM
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Are you looking for ways to save time blogging?
Scoop.It saves you time with many of your blogging tasks.
Like StumbleUpon, Scoop.It is so effective, you don’t even need to have ever visited the site to get mass traffic from it.
This post will offer a tutorial, testimonials, and an explanation of the benefits you can receive from using this free site.
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Scooped by
Jeff Domansky
January 8, 2017 12:14 PM
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Facebook pulled the world back into the silent film era with its muted, auto-play videos, but its latest tool could make it easier to repurpose traditional clips. Facebook has launched a free, automatic video captioning tool to all US English Facebook Pages. TechCrunch and some other Pages only recently began seeing the quietly launched option, though Facebook responded to our inquiry saying it began rolling out the feature in October. Powered by voice recognition software, it takes the hassle out of transcription while making it easy to edit the subtitles it suggests. That’s critical since our early tests showed frequent transcription errors. This is somewhat expected considering the tool is free and operated entirely by computers. And with time as Page admins manually enter corrections, Facebook’s system will surely improve....
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![Which Blogging Tactics Produce the Strongest Results? [New Survey Data] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/oywsFA5Bxr8gGa_ruVOi0jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Here are six tools to help boost your Instagram marketing efforts.