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It sounds obvious, I know, but it’s true. No one is thinking:“What if I stop creating visuals altogether!” Instead of putting together yet another post to tell you that visual content is the future, I decided to survey over 300 online marketers and find out exactly how visuals influenced their marketing strategies in 2016, and what their plans are for 2017. Here’s what they said… 
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According to one recent survey, the top two reasons why people loathe PowerPoint presentations so march are that "the speaker reads the slides" and uses "full sentences for text." By now everyone should know not to read whole blocks of text to audiences verbatim. But it’s not enough to just convert them to bullet points, then present slide after slide of those, either.
Jeff Domansky's insight:
Here's how to give your PowerPoint presentation new life.
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If you happen to live in one of the six million US homes that have so far purchased an Amazon Echo, you may think Alexa is just a voice emanating from a cylindrical speaker that knows a couple of tricks. It plays the Beatles on command. It can order more toilet paper. It has jokes, some of which are even kind of funny.
Forget the onerous process of pulling your Pixel or iPhone from your pocket, unlocking it, opening apps, and tapping your desires onto a screen. (Ugh!) Soon, you’ll speak your wants into the air — anywhere — and a woman’s warm voice with a mid-Atlantic accent will talk back to you, ready to fulfill your commands....
Jeff Domansky's insight:
I love my Echo but the damn thing does exasperated and argue back a little bit once in a while.
GwynethJones's curator insight,
January 15, 2017 9:51 AM
I love my Alexa. She's smarter than Siri but not as smart as OK, Google!
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It’s clear now that social media marketing is here to stay, and its massive staying power is attributable to one key characteristic - the fact that social media keeps evolving. It responds to new tech like mobile devices, constantly exceeds users’ expectations, and competes within itself to bring us more and better features. Here’s what you should consider to make the most out of your social media marketing efforts this year: - More live-stream videos.- Increased capitalization of chat-bots. - Increased usage of ephemeral contents. - More social media platform consolidations. - Increased usage of multi-channel digital marketing strategies to address the challenges in acquiring organic social traffic. - The use of virtual reality and augmented reality in social media, especially on Facebook, as a norm. - More personalized content and ads.More traction for social media influencers....
Jeff Domansky's insight:
Social media is one of the fastest changing industries. Here are the trends you should consider to make the most out of your marketing efforts for year 2017.
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It’s hard to do content marketing right. You can easily fall into the traps of shouting out your own accolades, writing great content and never having anyone see it, or even being confused about what makes great content to begin with. Luckily for us, however, some companies have content marketing down pat. Take a look at the four below. You’ll quickly see why these businesses are amazing and how you can apply what they’ve learned to your own content marketing efforts....
Jeff Domansky's insight:
Check out four businesses that do content marketing right and find out how you can apply what they’ve learned to your own social media marketing efforts.
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Congratulations, US media! You’ve just covered your first press conference of an authoritarian leader with a deep disdain for your trade. Here are some tips from Russia.Vladimir Putin’s annual pressers are supposed to be the media event of the year. They are normally held in late December, around Western Christmas time (we Orthodox Christians celebrate Christmas two weeks later and it’s not a big deal, unlike New Year’s Eve). Which probably explains why Putin’s pressers don’t get much coverage outside of Russia, except in a relatively narrow niche of Russia-watchers. Putin’s pressers are televised live across all Russian TV channels, attended by all kinds of media — federal news agencies, small local publications and foreign reporters based in Moscow — and are supposed to overshadow every other event in Russia or abroad. These things are carefully choreographed, typically last no less than four hours, and Putin always comes off as an omniscient and benevolent leader tending to a flock of unruly but adoring children. Given that Putin is probably a role model for Trump, it’s no surprise that he’s apparently taking a page from Putin’s playbook. I have some observations to share with my American colleagues. You’re in this for at least another four years, and you’ll be dealing with things Russian journalists have endured for almost two decades now. I’m talking about Putin here, but see if you can apply any of the below to your own leader....
Jeff Domansky's insight:
Russian journalist Alexey Kovalev analyzes Trump's fake news conference and reminds Americans how it's been 12 years of the same trying to cover Putin. Will US media put up with it?
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We look at five areas of social publishing that are growing in importance in 2017, from Instagram to the importance of original storytelling. For publishers, there’s plenty of anticipation about what 2017 might bring for opportunities to connect with readers and grow their audience base on social media. Using NewsWhip Analytics, we put together some charts showing some interesting points in social publishing at the end of 2016 and start of 2017. For more 2017 predictions and advice, be sure to check out our full 2017 Predictions Report, featuring views from top editors and social media analysts at newsrooms including the Guardian, the Associated Press, Business Insider, the Wall Street Journal and more....
Jeff Domansky's insight:
NewsWhip predicts where social media is headed this year.
donhornsby's curator insight,
January 13, 2017 10:54 AM
Publishers can expect Facebook’s dominance as a media distribution platform to grow in 2017. And not just through the standard Facebook app itself – Messenger has been touted as a way of delivering content, while Facebook owned WhatsApp and Instagram command impressive user bases globally. Read more at https://www.newswhip.com/2017/01/social-publishing-charts-2017/#hV8axKacQWRWC4ZU.99 1
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In a world where we’re bombarded with email, it’s disproportionately effective to connect with people face to face. Conferences, if you choose them wisely, can be one of the best ways to accelerate this process, since you can meet large numbers of people in just a few days. In fact, author Tim Ferriss describes attending the South by Southwest (SXSW) conference in 2007 as being the “tipping point” for his best-selling book The 4-Hour Workweek because he was able to meet so many bloggers who later promoted it. Here are five strategies you can use to identify the best conferences for you to attend this year and to make time for them on your schedule. First, it’s important to understand where you are in your career. When you’re just starting out (in the work world or in a new career), it’s important to overindex on networking and meeting new people. As you gain seniority, more opportunities will come to you, and you can become more selective about the events you attend. But in the early days you never know which opportunities will pan out, so it’s useful to err on the side of saying yes — to conferences, workshops, and networking events — more often....
Jeff Domansky's insight:
And how to make the most of them.
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Do you want more sales from social media? Looking for new ways to share your products on social? The latest features from Pinterest, Snapchat, Facebook, and Instagram can help you get your products seen by more people. In this article, you’ll discover four ways to promote your products on the top social media platforms....
Jeff Domansky's insight:
Looking for new ways to share your products on social? Discover how to get your products seen by more people on Pinterest, Snapchat, Facebook, & Instagram.
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When Donald Trump gathered the press at Trump Tower 20 months ago to announce his unlikely candidacy for president, he reportedly paid actors to fill the marble lobby and cheer.
Jeff Domansky's insight:
More about fake news agency news conferences…
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LL Bean is in a tough spot today. The brand is struggling to maintain its political neutrality while also being praised by Donald Trump for the campaign support he received from one of its board members.
President-elect Donald Trump told his Twitter followers to "buy L.L.Bean." He also linked to a small newsletter account run under Linda Bean's name.
The president-elect's tweet was clearly a direct response to Linda Bean's appearance this morning on Fox & Friends, where she said she was being "bullied" by Trump critics over her support of a pro-Trump PAC....
Jeff Domansky's insight:
Like oil and water, politics and marketing never mix. Mixed blessings indeed.
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Like most rational people, I’ve never been a fan of Comic Sans. In fact, I die a little inside when I see that this font is still used on some websites and blogs! Comic Sans makes people bounce. It’s that awful. But like I said, some fonts are even more offensive and awful. Here are 10 examples Carly Stec over at HubSpot came up — I made a visual out of her list because you have to see these bad boys to truly appreciate just how much they need to die....
Jeff Domansky's insight:
Bad fonts apocalypse now! Kudos to Larry Kim.
Stephen Buckley's curator insight,
January 22, 2017 10:00 PM
This piece by Larry Kim is both important and comical. The article is about how some text fonts can be visually displeasing and turn off people who are visiting a web page. Notably, Kim compares the text font on a web page to the style of clothing a person wears. He argues that people will immediately think someone is "cool" if we like their style which he then argues that it is exact same paradigm with text fonts. Kim along with the help of Carly Stec from HubSpot have noted 10 fonts that "need to die" in the article. Although this article is an opinion piece and is not credible, the topic is extremely relevant to anyone who has a say in what text font is being used in any form of communication. I personally do not think that the need to cut certain text fonts out of our lives is a new idea. This is a topic that should be discussed at design tables before a font is used.
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Most prospects have tens (or even hundreds) of pending LinkedIn invites to respond to -- which means that when they finally get to yours, it’s only getting mere seconds of attention. And in such a short span of time, a single bad line can condemn your invite to the “ignore” pile. If you want your invites to make it all the way to your prospects’ inboxes, never use these nine clunkers again....
Jeff Domansky's insight:
Steer clear of these cringeworthy statements if you want your LinkedIn requests accepted.
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More than 62% of the world's internet users will view digital video in 2017, up from 60.8% in 2016. Digital video viewership's uptake has primarily occurred in developed markets such as the US, Canada and the UK, where internet infrastructure can meet the bandwidth demands of digital video. Strong internet speeds enable consumers to watch entire TV programs online through over-the-top (OTT) services and share videos via social media channels.
Jeff Domansky's insight:
It's a mad, mad video world ahead.
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A year ago this month, Netflix launched in India with much fanfare. The company made a conscious decision to target the rich elite of India and then to broaden from there. As a Netflix spokesperson said at the launch, “Our early adopters are usually consumers who are tech-savvy, who have smartphones and own Apple accounts,” but that the company will later expand “through deeper local insights.”
Jeff Domansky's insight:
Amazon puts the beat to Netflix in the India market – great story.
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A picture may be worth 1,000 words, but how do you take the 100,000 or so of them in a book and consolidate them into a single image? Book covers help readers instantly decide if a a book is meant for them. After all, a single image is a lot quicker to digest than 150+ pages of text. So how do you make sure that a cover captures the soul of a book and intrigues the right reader to pick it off the shelf (whether physical or digital)? Start with genre. This article explores how to design book covers for different genres of literature, so when your book is judged by its cover, it’ll come up a winner....
Jeff Domansky's insight:
This article explores how to design book covers for different genres of literature, so when your book is judged by its cover, it'll come up a winner.
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If you’ve seen any of CMI’s 2017 Benchmarks, Budgets, and Trends research, you may have noticed that the content marketing industry is growing up. In fact, 28% of B2B marketers, and 30% of B2C marketers now say their program has reached the sophisticated or mature stage of progress – the point where their efforts are able to provide measurable value to the business. Increasing sophistication with content doesn’t mean practitioners have outgrown the tools and techniques that helped them reach greater success. And, despite all the channels, formats, and digital innovations emerging in our industry over the last few years, one tried-and-true tactic, in particular, continues to lead the pack when it comes to reliably driving returns on the content investment: blogging....
Jeff Domansky's insight:
Look at the findings from Orbit Media's blogger survey, and get tips to take full advantage of this still-powerful channel....
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The striking ads last just 10 seconds, but the spots are ruffling plenty of feathers.A new PR campaign from the Irish Cancer Societyfeatures short promos on TV and social media with the words: “I want to get cancer.” Each spot shows four different people—a middle-aged couple, a young surfer and a young woman in a relationship. Each person says: “I want to get cancer.”Is it too offensive or powerful PR?...
Jeff Domansky's insight:
It's getting buzz, but is it bad PR or smart? You be the judge.
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On a platform like Facebook, the combination of self-identification from users and algorithmic response to stories that start getting shared heavily, means that there’s lots of room for opinion stories to reach wide readerships. For many large news sites, strong opinion stories on issues of the day, or from recognised names, can result in major engagement boosts from users sharing a story that identifies with their views, or by weighing in on the comments section. To understand how opinion based stories contribute to Facebook engagement for large sites, we took a close look at the role of Op-Ed content in driving engagement for two major general news publishers. Using NewsWhip Analytics, we can specify any domain we want to analyse, as well as the category that we’re interested in looking at on the site. In this case, we zoomed in on English-language Opinion articles from the New York Times and the Guardian, to get their numbers for the month of December 2016....
Jeff Domansky's insight:
How social media drives mainstream media reader engagement.
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Here's an invaluable look at the social media tools universe according to Social Smarts.
Jeff Domansky's insight:
Check out the social media tools that make up the social media universe.
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Want to get more out of your social media content? Wondering how you can save time and increase engagement? By repurposing popular posts and content on one platform for use on another, you can give your followers more of what they want. In this article, you’ll discover five ways to find and repurpose your most popular Facebook, Twitter, and Instagram posts....
Jeff Domansky's insight:
Want to get more out of your social media content? Discover five ways to find and repurpose your most popular Facebook, Twitter, and Instagram posts.
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According to the Interactive Advertising Bureau (IAB), digital fraud costs advertisers $8.2 billion each year. Some suspect there’s little incentive to fight it because advertisers have priced it into their spend already. Some even suspect publishers are reluctant to clean up non-human traffic (NHT) for fear of hurting revenues. Others, including security expert Dr. Augustine Fou, say that fraud is inevitable, since there will always be “hackers who are very advanced in the use of technology and who don’t play by the normal rules of engagement.” The need to manage Here are some of the critical insights gleaned from the data.
Jeff Domansky's insight:
Bots impact hurting media and publishers.
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Does anyone really believe that story?” Donald Trump said, at his first press conference in more than five months. He was referring to a dossier that BuzzFeed had published the night before, which contained unproved allegations of material that the Russians had supposedly gathered to blackmail Trump. The press conference might not have gone half as well for Trump if that story hadn’t been out. Trump looked angry, in a way that, as anger sometimes does, left him more rhetorically focussed. The rambling defensiveness that criticisms often provoke in him was not so visible. His grandiosity, his resentments, and, at moments, his crudity were all on full display, but not in a way that is likely to alienate his supporters.
The first question asked of Trump was whether he had been briefed by American intelligence about the alleged Russian efforts to compromise him, as CNN had reported. He said that he couldn’t talk about classified intelligence, but he did have something to say about what had been publicly reported. “It’s all fake news. It’s phony stuff. It didn’t happen,” he said. “And it was gotten by opponents of ours, as you know, because you reported it and so did many of the other people. It was a group of opponents that got together—sick people—and they put that crap together.”...
Jeff Domansky's insight:
Well PR and journalists, here's the new reality. Fake news conferences.
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From its inception, AMC's Better Call Saul has indulged in fake ads starring characters from the Breaking Bad prequel—beginning with the Albuquerque billboard from the summer of 2014 showing Bob Odenkirk as "James M. McGill, attorney at law," who eventually, of course, would become Saul Goodman.
Jeff Domansky's insight:
Im not the only one excited about the new season of "Better Call Saul". Can't wait!
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While not all of this information will be new to you, it will serve as a useful tool and checklist when you have media interviews approaching. The goal with any media interview should be to communicate your messages with real impact, while strengthening the reputation of your organisation. This guide will give you the best chance to make that happen. We will look at seven areas you’ll need to address in order to properly prepare your spokespeople...
Jeff Domansky's insight:
The key to a successful media interview is preparation. In this guide, Harvey Leach shows you everything you need to do in order to properly prepare your spokespeople.
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Here's what the experts are saying is ahead for visuals in 2017.