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Scooped by
Jeff Domansky
January 8, 2017 11:03 AM
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Communications on the Internet started out as simple email conversations. Then came social media, offering new ways of interaction among people from across the world. Email is still the primary mode of professional communication. Yet, over the course of time, one does look for building up (both personal and professional) connections with other people, on social media as well. Say you have a business email contact, with whom you wish to connect on social media. He or she could be an active user on Twitter, LinkedIn, Facebook or even Google Plus. How do you find out your contact’s social profiles from that? Of course, the easiest way is to just ask. But “asking” might not be convenient in every situation. Or, maybe you just want to check out a sender’s social profiles before taking any further action. In which case, you have to manually search them on the Internet and also validate whether those social profiles you find are genuine or not. Well, there’s an easier and more definitive way to find out. Most people have a primary email address, which is used to sign up on all the social networking sites. And thus, in a way, that one email address links all the respective social profile. Taking advantage of this fact, ManyContacts is an online service that reveals respective social connections based on the email address provided. It is also available in the form of a Chrome extension, and works with Gmail, Google Apps, and other email providers as well....
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Scooped by
Jeff Domansky
January 7, 2017 11:09 AM
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Mobile marketing's awesome potential in 2017 is reinforced with reports like this one: research firm BIA/Kelsey predicts that US mobile-ad spend will exceed $40 billion -- and the industry can expect that number to pass $65 billion by 2020. Last year, mobile digital ad-spend fueled mobile-side growth on a path to outpace desktop ad-spend. Meanwhile, smartphones and tablet devices account for 51.3% of Internet use. By year's end, 75% of online content consumption will be mobile, media buying agency Zenith forecast late last year. Numbers like these tell the story: for mobile marketing, a moment of transformation is at hand.This transformation will bring with it the following five trends -- changing how brands and marketers work with each other, with technology and with consumers....
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Scooped by
Jeff Domansky
January 7, 2017 3:13 AM
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To grow your sphere of influence in social media, you need to be vigilant whenever your brand gets mentioned. Apart from users who share their thoughts on your brand, mentions may also come from competitors who spread misinformation or potential buyers who make serious enquiries. Whoever it’s from, you need to respond to brand mentions as quickly as possible. People out there are talking about your brand, and below are the tools that will help you listen...
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Scooped by
Jeff Domansky
January 7, 2017 2:27 AM
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Does content marketing really work for small business? That’s a question I hear all the time — and it’s a good one. You see huge players like American Express and IBM creating loads of amazing content……but they have the resources and money to throw at it. What about the little guys — the solopreneurs or small businesses of two to ten people? Can content marketing work for them? I’m here to give you an absolute, undisputed YES!!...
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Scooped by
Jeff Domansky
January 7, 2017 1:59 AM
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It was recently announced that Instagram has doubled its monthly active user base since 2014, which means a lot more people are viewing and sharing photos. Plus, visual content is 40X more likely to get shared on social media than other types. In other words, people like to be shown, not told -- and in turn, they share. For that reason, it's important for marketers to know how to create compelling visuals for their business' social networks and blogs. And while it can be worth putting the investment of time and money into photo editing software on your computer, many of us are exclusively using our phones to take pictures and could stand to edit them without uploading them to a desktop. That's especially true when you're posting in real time, like at an event. Luckily, there are tons of great photo and video editing apps out there for mobile devices -- some of them even cost a few bucks. But which are the best, free or paid? Check out our shortlist below....
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Scooped by
Jeff Domansky
January 7, 2017 12:54 AM
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The Furrow, John Deere’s magazine for farmers, has been in print since 1895. A few years ago, we published an article about the esteemed magazine, looking at how it’s managed to stay relevant in print even as digital outlets started to dominate. In marketing circles, The Furrow is a legendary entity, the Adam of brand publishing. In 1912, it had a peak circulation of more than 4 million readers. To take this origin metaphor to an absurd extreme, we’re excited to give you a glance at Eden. Recently, as I searched through old emails, I realized there were a lot of insanely cool editions that we never published in the original piece. It’s the first week of January, and I don’t really feel like doing real work yet, so I thought I’d share them....
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Scooped by
Jeff Domansky
January 6, 2017 11:10 AM
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This best web design inspiration 2017 will let you know about the modern, creative and brilliant design. You can get fresh ideas to make yourself better. Here’s a wonderful, creative and awesome collection of web design inspiration 2017. Websites let people know about the brand, product, company etc. It helps people out to know about regarding thing. Feature, about, description is mentioned to give clear view. Web design in any website does matter a lot because you’re not going to show feature and about only but are responsible for all engagement you made for viewers. So, keep in mind while selecting any design as it leaves good or bad impact....
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Scooped by
Jeff Domansky
January 6, 2017 10:58 AM
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You’d think that, 20 years later, as design has gotten more sophisticated and information about design has become much more accessible, designers would learn to avoid design mistakes, but a recent, large-scale usability study from 2016 by the NN Group found just the opposite to be true. Instead of learning from past mistakes, designers have been continually repeating them throughout the decades. In fact, if there’s one thing that’s certain in web design, it’s that these errors continue to persist because designers keep forgetting the basics:
- Enabling users to find information
- Enabling users to read that information
- Enabling users to understand where to click and where the destination is...
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Scooped by
Jeff Domansky
January 6, 2017 10:06 AM
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And exactly how are you going to increase your value in 2017?One important development in 2016 was the major changes unveiled by Facebook. Content-marketing-centered businesses were deeply affected by Facebook's News Feed algorithm changes, which drastically decreased organic reach. Publishers reported up to a 42 percent decrease in referral traffic from Facebook. These unexpected changes indicate that brands need to be increasingly focused on their own audience reach and retention in 2017. Now is the time adopt new technology for the new year. To help you get started, here are six tools that will turbocharge your content marketing strategy in 2017....
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Scooped by
Jeff Domansky
January 6, 2017 12:05 AM
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2016 saw a surge in the popularity of video as a content marketing format. From 360-degree videos to Facebook Live, marketers are responding to audiences' shorter attention spans by making content more interactive and visual -- and it's paying off.
Video is growing to dominate your audience's online activity: 78% of people watch videos online every week, and 55% watch videos online every day. If you don't already have a video marketing strategy in place for your website and social media, you're missing a tremendous opportunity to reach and engage with your audience.
Check out our interactive guide to creating high-quality videos for social media here.
HighQ created the following infographic that illustrates why 2017 will be the year of video marketing. Learn about just how many videos are watched on social media every day (hint: it's a lot) and how other marketers are using video to achieve their goals....
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Scooped by
Jeff Domansky
January 5, 2017 11:51 PM
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What about e-commerce brands or other companies that drive engagement and sales through their social channels with visual content?
A 10x content post doesn’t really help there, but if visuals are more your style, then there are plenty of ways to 10x your social graphics to boost your content strategy and capture your audience’s attention in the middle of their browsing....
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Scooped by
Jeff Domansky
January 5, 2017 11:26 PM
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For retailers, returns are a necessarily evil that comes at the end of each holiday shopping season, but it appears even more holiday purchases are being returned this time around.
That's because American consumers did more of their holiday shopping online in 2016, and online purchases are returned in greater numbers, compared to traditional in-store purchases.
Amazon recently reported that 2016 was a record-breaking year for online holiday shopping; the company shipped more than a billion items worldwide during the holiday season. eMarketer projected online stores rang in a record $94 billion in sales this holiday season, up 17 percent from last year.
The company - and its competitors - are now facing a wave of returns, as customers re-box their items and ship them back. A new report from the commercial real estate firm CBRE found that about 8 percent of items purchased in brick-and-mortar stores are typically returned or exchanged, but online purchases are returned twice or three times more often....
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Scooped by
Jeff Domansky
January 5, 2017 11:12 PM
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Just a couple of years ago, it was impractical for most small businesses to create a mobile app. Most didn’t see any real value in it.
A lot has changed since then.
Thanks to app development software tools, many businesses are building apps. And the trend is expected to continue.
According to data collected by Biznessapps, a mobile platform for small businesses, nearly half of small businesses are expected to adopt a mobile app by 2017 or later....
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Scooped by
Jeff Domansky
January 7, 2017 11:36 AM
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Influencer marketing’s power has been touted time and time again. The engagement stats are stellar. The ROI is out of this world. Brand sentiment skyrockets. There is currently an abundance of tools and because this is our niche, our home, we have toyed with almost all the tools out there. Here is an honest assessment about what’s new and worthy...
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Scooped by
Jeff Domansky
January 7, 2017 10:50 AM
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Epic copywriting is an integral part of driving traffic and making conversions. Smashing Magazine even states that “it’s not how can you become a world-class copywriter in a short period of time if you have only minimal experience? It took me 10 years to improve, figuring out these techniques. By practicing them, you’ll be able to improve a lot faster....
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Scooped by
Jeff Domansky
January 7, 2017 2:57 AM
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LinkedIn is a great platform to promote your different pieces of content to a relevant audience. It’s also great for advertising your services because of its ability to target interests, demographics, and job categories. You want to make the most out of LinkedIn’s targeting capabilities, as well as optimize your ads to generate the type of traffic you’re looking for. This is by itself a good motivator to give LinkedIn a try, but Oren Greenberg, digital marketer and managing director at Kurve.co.uk, adds a bit more context. He observes that “[after] all the test campaigns run by us and other digital agencies, the results are pretty much the same across the board – LinkedIn drives the most B2B sales and LinkedIn leads have a higher conversion rate.”...
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Scooped by
Jeff Domansky
January 7, 2017 2:10 AM
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As it turns out, posters aren't as old-school as we might think. In fact, they're still quite effective devices for promoting events. Making yours stand out, however, is the tricky part.Like so many other things in marketing, it requires a combination of creativity and formula. But what are the success factors? And what makes a poster look its best? You're in luck. Our friends at Venngage, who know a thing or two about creating compelling visuals, put together this infographic to guide you along your poster-making journey. It'll help you figure out what information is essential to include on your poster, and how to make it aesthetically appealing -- without overwhelming the viewer....
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Scooped by
Jeff Domansky
January 7, 2017 12:59 AM
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Visual content has become so prevalent that it’s no longer just a piece of the marketing industry, but its core. The widespread adoption of video across almost all platforms means that marketers need to refocus their efforts throughout 2017. An infographic from Venngage examines how marketers are using visual content and the challenges they face. Venngage surveyed more than 300 marketers and found that the percentage using visual content as part of overall strategy is increasing. 53 percent of the survey participants said that between 91 and 100 percent of their published content contained visual material, and more than 90 percent are using visual content in at least one-half of their posts. There seems to be a disconnect between methods and outcomes when it comes to which content marketers select. While 35 percent of the survey participants reported choosing stock images most frequently, fewer than 8 percent reported high engagement related to those photos. More than 40 percent reported infographics as most engaging, while 25 percent said the same of data visualizations and charts and 20.2 percent saw the most engagement with videos and presentations....
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Scooped by
Jeff Domansky
January 6, 2017 11:24 AM
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There is no feeling as equally overwhelming and futile as walking through the convention halls of Las Vegas, staring at 1,000 identical TVs, and trying to squint out the future between the bezels. But the annual Consumer Electronics Show, going on now, really is the best place to get a peek at the world to come. With every major electronics manufacturer in attendance, jockeying for attention from the crowd, you can spot not just the incremental improvements but the true paradigm shifts that could change the way we work and live. Here are some of the best ideas out of CES 2017....
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Scooped by
Jeff Domansky
January 6, 2017 10:37 AM
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You may have heard of “growth driven design,” the idea that a website project is ongoing, much like a marketing strategy. It’s the model that we use at SparkReaction for all of our client website projects. Why? Because it works to drive long-term value on a web project. You don’t let your website gather dust until its next redesign. Instead, you continually monitor performance and react to the data. That means making frequent improvements — and you’ll have a website that’s always performing at its best. Here’s a mix of tools we use and recommend to monitor website performance. Incorporate them into your web workflow, and you’ll keep growing and improving your online presence....
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Scooped by
Jeff Domansky
January 6, 2017 10:51 AM
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As journalists continue to critique their coverage of the presidential election, Nieman Reports is publishing an ongoing series of articles exploring the issues, challenges and opportunities—from newsroom diversity to fake news to community news outlets—that will inform reporting going forward. The full list of articles is below.
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Scooped by
Jeff Domansky
January 6, 2017 1:04 AM
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Throughout my career, long-form content has always been an important part of my marketing strategy. And most of the radically successful entrepreneurs I know also use long-form content. Coincidence? I don’t think so. I know what you’re thinking: “But how can I write these humongous articles? I don’t even know where to start.” If you have an idea for an article in mind, that’s enough to get started. All you need is an idea, some time, and good Googling skills. Over the years, I’ve honed the process of writing long-form content that works for any topic. It’s so easy to learn, I bet you’ll finish your first 3,000+ word article within a few days....
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Scooped by
Jeff Domansky
January 5, 2017 11:56 PM
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Do you have valuable social media posts you don’t want to lose?
Want to learn how to back up your social media profiles?
Downloading your social media profiles, content, and contacts will ensure you always have what you need to keep your business running, no matter what platform or features come and go.
In this article, you’ll discover how to download copies of your social media content and profiles....
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Scooped by
Jeff Domansky
January 5, 2017 11:45 PM
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Norway is set to become the first nation to start switching off its FM radio network next week, in a risky and unpopular leap to digital technology that will be closely watched by other countries considering whether to follow suit.
Critics say the government is rushing the move and many people may miss warnings on emergencies that have until now been broadcast via the radio. Of particular concern are the two million cars on Norway's roads that are not equipped with digital audio broadcasting (DAB) receivers, they say.
Sixty-six per cent of Norwegians oppose switching off FM, with just 17 per cent in favour and the rest undecided, according to an opinion poll published by the daily Dagbladet last month.
Nevertheless, parliament gave the final go-ahead for the move last month, swayed by the fact that digital networks can carry more radio channels....
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Scooped by
Jeff Domansky
January 5, 2017 11:20 PM
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Looking for the best deals on that hot “it” purse or that tony musk fragrance? Then you might want to skip Amazon.
Department and specialty stores are cheaper than the online giant on a range of full-priced items, the International Council of Shopping Centers claims, based on a study it conducted last year.
A comparison between the same 547 (nonsale) apparel, accessory and beauty products at 124 department and specialty stores across the country, such as Bloomingdale’s, Macy's and Sephora, revealed that on an item-to-item basis, department and specialty stores were up to 30% cheaper than the online juggernaut....
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This chrome extension will allow you to find all social media profiles associated with your email contacts. Now find social media accounts from an email address.