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Scooped by
Jeff Domansky
February 27, 2016 11:49 AM
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Hearing the term “ad tech” makes most people think of data science and complicated formulas. While there’s a kernel of truth to this, ad tech is so much more. Over the last few years, it’s attracted a lot of outsiders, and the result is a much friendlier set of tools with an agency-esque ease of use.
Because of this, we’re now seeing companies and people move closer together in advertising transactions, eliminating barriers and unnecessary middlemen.
Ad tech opens you up to many opportunities. You now have a greater, more valuable ability to optimize, analyze, and offer companies behavioral data on the people who matter most to them. It’s still about targeting an audience — just across multiple touchpoints and platforms, with far richer data.
As long as you understand where you fit in this new digital landscape, you should be fine. But it takes a shift in focus, and you’ll need to familiarize yourself with the advancements and trends in this emerging industry. Here are four essentials you must keep in mind...
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Rescooped by
Jeff Domansky
from MarketingHits
February 27, 2016 10:52 AM
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Popular wisdom says that everyone hates advertisements. It’s why Netflix is so popular, cable subscriptions are steadily declining, and ad blocking has grown from 21 million users in 2009 to 198 million in 2015.
Via Brian Yanish - MarketingHits.com
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Scooped by
Jeff Domansky
February 27, 2016 3:30 AM
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The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode I interview social tools expert Ian Anderson Gray. Ian blogs about social tools at Seriously Social, which can be found at iag.me.
He’s also a website developer, speaker, and social media consultant.Ian will explore a slew of Twitter tools for marketers.
You’ll discover tools for social sharing, managing followers, analytics, and more....
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Scooped by
Jeff Domansky
February 27, 2016 3:16 AM
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Today’s graphic will let your label yourself with one of the quirky personalities of wine-o’s. I’ve already done it myself and hope to think that I’m the Aspiring Connoisseur.
I’ve been the ‘newcomer’ when I started to get into wine, just like the personality in the infographic, with my parents. I started to notice different flavor profiles in wine, familiar tastes and was able to pick certain regions and types of grapes I prefered.
Then I started to become more confident with my wine tasting. Making more bold predictions on which different flavors I was tasting. “Hint, of chocolate, aftertaste of pear.” That’s where I still am today. Give me red, earth, old-word, intense, rich – I’ll be happy....
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Scooped by
Jeff Domansky
February 26, 2016 10:53 AM
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In order to increase organic traffic, acquire more leads, and grow revenue, you need to continually produce quality content.
Data from DemandGen Report shows that 67% of B2B buyers rely more on content to research and make B2B purchasing decisions than they did a year ago.
Whether you’re a B2B or B2C marketer, you know that “good” content isn’t enough to grow your business. You have to go way beyond “good.” You have to make your readers’ lives better in some way. In short, you need to “create epic content.”...
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Scooped by
Jeff Domansky
February 25, 2016 11:02 AM
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When it comes to lead generation, you hear the same things over and over again….You have to drive people to landing pages on your site and have them register with an email address, in order to receive your gated content. You hear it all the time because it works.
Once you get an email address, then you can begin to “court” those leads, and you keep in touch.But what if there were other ways to get leads – ways that you may not have thought about yet?
Well, there are.Here are 13 clever lead generation tactics for you to consider, so you don’t leave any leads on the table....
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Scooped by
Jeff Domansky
February 25, 2016 10:07 AM
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The public relations industry has a big PR problem when it comes to communicating how it directly impacts the bottom-line.
Consider this: Companies that are serious about PR typically spend no less than $5,000 per month on media relations programs. This isn’t chump change.
Yet, people -- either on the agency-side or brand-side -- talk about ROI in terms of media impressions, number of placements, and message pull-through. And while quantifiable, these metrics mean absolutely nothing if they don’t meet the goals of the business. Repeat, nothing.
Let’s first break down why each one of these metrics are ineffective:...
Imagine this: you wake up in the morning and your coffee machine, as it pours you your first cup, tells you it’s almost out of your favourite blend. Rather than making a mental note to yourself to remember to buy some more on your next store visit, your machine instantly does the ordering for you – adding it to your shopping basket, along with the detergent that needs replacing, the toothpaste you’re running low on, and the mascara that is just about to dry out.
When you leave for work, you get an update that the order will be delivered to the trunk of your car that afternoon. You then get a notification that it’s your friend’s birthday, and based on social media data that your digital assistant has pulled, you are recommended an ideal present to buy. You automatically add that to the checkout also.
Welcome to the age of programmatic commerce: a world where mundane repeat purchases and those easily solved by data insights, are automatically done for you....
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Scooped by
Jeff Domansky
February 24, 2016 9:19 AM
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AT Kearney released a report – The 2015 Global Retail E-Commerce Index. Their research analyzes retail e-commerce around the globe and ranks countries according to its proprietary Global Retail E-Commerce Index.™
The biggest news for this year’s index is that e-commerce continues to grow strongly in big markets and small with only a few exceptions. The index ranks countries by several criteria: online market size (40%), consumer behavior (20%), growth potential (20%) and infrastructure (20%) weighted to arrive at an overall Online Attractiveness Score....
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Scooped by
Jeff Domansky
February 24, 2016 10:43 AM
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Even a goldfish can pay attention for longer than most people can nowadays. The ever-decreasing human attention span is one of the the biggest challenges marketers are faced with today.
For those looking to conduct market research through surveys, the fight for our audience's attention can seem incredibly discouraging. How can you expect to improve participation rates when people can't sit still long enough to make it through your questions?
If you want to encourage participation and avoid diluting your data, you've got to find a way to make people want to engage with the content. To learn how, take a look at the infographic below from the folks at qSample. It'll walk you through four interesting and helpful things to consider when crafting your next online survey....
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Scooped by
Jeff Domansky
February 24, 2016 9:44 AM
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According to Gartner’s 2014 CMO Spend Survey, social marketing is 11% of the 2014 digital marketing budget and is expected to grow to 13% in 2015. Marketers are under great pressure to use digital marketing, including social marketing, to drive business results. Capturing part of the paid advertising budget — at 12.6% of the budget, growing at 15% — allocation of paid media funds toward social advertising could help increase social marketing impact.
So how can you make good use of that budget in your social media strategy, and what Twitter marketing tools should you be using to enhance it? Here are some ways that you can do just that and ensure that you end 2015 on a high!...
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Scooped by
Jeff Domansky
February 24, 2016 9:36 AM
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A survey by Gartner has shown that the most successful digital marketers spend six times more on resources to help understand their data (such as tools and people) than those who don’t. Reacting to this trend, CMOs are set to increase spending on social media analytics by 440% between 2014 and 2019. But what can you do with the data that you extract?
We recently released a visual guide looking at how to use Twitter insights for your content marketing strategy, but Twitter data can also be utilised to deliver more long term benefits to your brand’s wider marketing strategy. We spoke to Johary Radifison, Global Insights Director at Grayling to discover more....
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Scooped by
Jeff Domansky
February 22, 2016 11:41 PM
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Did you know that consumers are 10x more likely to engage with video than other blog or social content?
“There’s a tectonic shift going on across the video marketing landscape. Until recently, animated and online videos were a novel way to delight and educate customers. Using online video to set you apart proved that you were on the cutting edge, and got people talking. But now, we’re on the verge of something different. With more and more companies incorporating high-quality, meaningful video into their marketing efforts, video is becoming less of a “gee, that’s nice” bonus and more of a necessity. Here are 5 reasons why you definitely want video as a line item in your 2016 budget.”...
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Scooped by
Jeff Domansky
February 27, 2016 11:38 AM
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Google doesn’t penalize sites that use duplicate content. And that Google goes after sites that have X% duplicate content is another SEO myth.
Now you’re probably wondering if Google doesn’t penalize sites that have duplicate content, what’s all the fuss about?
While Google doesn’t penalize sites for duplicate content, it does discourage it. Let’s see why Google discourages duplicate content and then look at the different ways to resolve the duplicate content issue(s) on your site....
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Scooped by
Jeff Domansky
February 27, 2016 3:36 AM
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The underlying reason? Today’s shoppers are skeptic of pure play tactics. They see value in connecting and acquiring rather than reliance on a brand’s library of products. As a result, they are looking for shopping destinations or inspirational sites.
Perhaps that’s why brands are agog over social commerce.
For those unaware, it is the concept of utilizing social networks to increase sales transactions. Actionable marketing expert Heidi Cohen defines it as the maturation and evolution of social media meets shopping....
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Scooped by
Jeff Domansky
February 27, 2016 3:24 AM
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With more than 300 hours of video content uploaded every minute, YouTube is not only the most popular video-sharing platform online, but also the second most used search engine on the web.
Knowing that you can reach such a large number of people, there are real opportunities for businesses to engage with their audience through online videos. But with so many competing videos and channels in the YouTube space, how do you ensure your videos rank highly in search results?These are some of the methods we've found to help you work the rankings on YouTube....
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Scooped by
Jeff Domansky
February 26, 2016 1:22 PM
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Are you seeking ways to take your content marketing strategy to the next level? There are thousands of tactics to consider, but you have a limited supply of time, money, and energy.
Even if you are among the 42% of B2B marketers who say they’re effective at content marketing, there is always room for improvement. If you want to make the most of content marketing, you need to know which strategies to implement and which tools to use.
In this post, we’ll examine 75 content marketing tools proven to increase reach, generate sales, boost traffic, and much more....
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Scooped by
Jeff Domansky
February 26, 2016 10:40 AM
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The e-retailer, which has had trouble getting some apparel manufacturers to sell to it wholesale, is now selling apparel for women, men and kids under its own brands. Here’s a close look at these Amazon brands and their prospects.
Amazon.com Inc. over the last eight months rolled out a series of Amazon-owned private-label apparel brands. The lines follow through on plans previously hinted at by Amazon executives, and represent a way for Amazon to become a bigger force in apparel, a segment where it’s been limited by the reluctance of some higher-end fashion brands to sell to Amazon.
KeyBanc Capital Markets analyst Edward Yruma identified the brands in a research note released earlier this week based on his research. Amazon has not commented or confirmed the brands directly, but Internet Retailer located trademark applications filed by Amazon Technologies Inc. for six of the seven brands dating to March 2015. Amazon did not respond to inquiries....
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Scooped by
Jeff Domansky
February 25, 2016 10:16 AM
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Snapchat has become one of the most popular and talked about platforms for 2016. Even during the Super Bowl, we saw brands such as Marriott, Amazon, and even Gatorade jump on board, with ads just on Snapchat. In addition, there areother brands that advertised during football’s biggest night that you may want to check out.
While Snapchat has been used for brands and other public relations campaigns, it can be used for collaborative and teamwork efforts as well. In fact, I used Snapchat for the first time this semester to not only showcase what I am doing in my classes, but also to document, share, and collaborate with my students and fellow PR professors on projects and assignments.
Here are some ideas to consider for how to use Snapchat for collaboration and teamwork feedback:...
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Scooped by
Jeff Domansky
February 25, 2016 9:51 AM
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Sales emails are difficult to get right. They’re time-consuming to write, time-consuming to tailor, and aren’t guaranteed to pay off.
But it’s time to stop thinking about email as a necessary evil. Yes, writing good email is a skill that must be practiced, but once you master it you’ll be deploying effective messages in no time.
Luckily, we’ve got your back....
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Scooped by
Jeff Domansky
February 24, 2016 7:49 PM
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Finding and sharing content with your audience is a great way to engage with them. It also a great way to establish thought leadership, so that when they're ready to make a purchase you'll be one of the first ones they'll turn to.
That entire process of finding and sharing relevant content is known as content curation, something the best content marketers do regularly; in fact, on average, 25% of their content is curated content.
A key component of content curation is identifying the ideal topics to curate that will most engage your audience and support your own content marketing strategy.
In many ways, picking a topic is a lot like selecting a market for a product: It's a matter of consumer demand for it, with you providing the supply. So how can you identify a winning topic area—one that will fulfill a need and for which there's a demand?...
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Scooped by
Jeff Domansky
February 24, 2016 11:07 AM
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For online shopping, smartphones continue on a tear while tablets fade.
Smartphones now account for 60% of all mobile transactions in the U.S., compared to 52% just a year ago.
However, while the actual purchase may occur on a smartphone or desktop, it doesn’t necessarily mean all of the shopping activity occurred on that device, according to a new study.
More than a third (37%) of desktop transactions occurred after shoppers visited the same retailer’s website on at least one other device before purchasing, according to the State of Mobile Commerce study by Criteo....
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Scooped by
Jeff Domansky
February 24, 2016 9:47 AM
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Stop. Wait a minute. Put down whatever you’re doing and pay attention. We spend a lot of time reading about the trends sweeping the marketing world, and the growing influence of social media on customers purchase decisions....
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Scooped by
Jeff Domansky
February 24, 2016 9:41 AM
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Social media data is more than just follower counts and vague statements about engagement. It’s practically relevant qualitative information in quantities that can transform your business.
MIT researchers discovered that companies where strong leaders promoted innovative technology were 26% more profitable than their industry peers, with 9% higher revenue. Ergo, a company culture that seeks accurate social media data and acts on it appropriately will be rewarded with a healthier bottom line than those who would rather shy away from digging into their social data.
But what is it that makes social media data such a vital commodity for all marketers, not just social media professionals? We’ve identified 7 key reasons why the future of your business lies in tracking as much social data as possible, and using it right across your marketing department....
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Scooped by
Jeff Domansky
February 22, 2016 11:51 PM
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I’ve put together a list of the eight best tools for getting inside your readers’ heads.
They will give you tangible data you can use to produce content that resonates with your readers.
Finally, I’ll show you how to use the key features of these tools. I promise that none of them are difficult to use and that they are worth your time....
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What marketers need to know about ad tech.