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Scooped by
Jeff Domansky
February 22, 2016 11:36 PM
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Anything that you post on social media (article links, pictures, videos – everything) is essentially a part of your content, much like the written words in this article. Like any other content, your social media posts absolutely need to be of high quality and provide value to your audience. This is the first and most important thing that you need to keep in mind.
To make all your posts crystal clear for search engines, try to make use of semantic markup every time you share something on social. Semantic markup is the name for putting a HTML tag on your content (like a description for articles or alt-text for images/pictures) that tells search engines what exactly your content is about.
Use a clear, catchy description and mix in a few keywords here and there. For example if your post is about making pancakes and includes a pancake image, you can use something like “Ever wondered how to make the most delicious pancakes at home in just an hour?” and make sure you pay attention to the image’s alt-text, which should read something like “the most delicious pancake recipe”....
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Scooped by
Jeff Domansky
February 22, 2016 9:55 PM
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What makes you, me and all the other social junkies refresh Instagram, Facebook and Twitter whenever we get the chance? The guarantee of new content. The human brain can process one trillion bits of information per second, so it’s not surprising that people don’t want to stare at a static feed of stale information.
On top of the desire for constant fresh content, the expectations for quality content are higher than ever. With so much demand, marketers just can’t keep up. It’s almost impossible to produce enough content (from scratch) to meet the needs of an entire audience. Let them do it for you.
Back in 2010, Google’s Eric Schmidt said people were creating as much information every two days as was created from the dawn of civilization until 2003 (approximately five exabytes of data). You’d be surprised by how much of that content actually contains brand relevant images, text and even videos. Stop relying solely on your brand to tell your narrative, and bring complementary social content into the mix....
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Scooped by
Jeff Domansky
February 22, 2016 8:18 PM
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Are you planning a Facebook contest?
Want to make sure it’s a success?
An easy-to-follow checklist of tips and best practices will help you launch Facebook contests your audience will love.
In this article I’ll share 17 tips to make your Facebook contest a success....
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Scooped by
Jeff Domansky
February 21, 2016 7:29 PM
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We (and the rest of the internet for the past decade) have already spent some time convincing you of the importance of acquiring online reviews for your business. So let's just assume you're sold on the benefits of having a bunch of people tout how awesome you are on the web.
That being said, it's not safe to assume we all know exactly where in the wide world of the web we can point those well wishers when they want to sing our praises. I mean, we might all be able to rattle off one or two sites ("Yelp! And I think you can get them to show up in Google Maps, too?"), but we don't exactly have a laundry list of options at our disposal.
Check out our list of the best product review websites for B2B and B2C companies. Keep in mind that every industry has niche sites, too. For instance, those in the restaurant industry may want to be on UrbanSpoon. This blog post won't get into sites that are specific to one industry, but it will provide review sites that apply to businesses in almost any industry....
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Scooped by
Jeff Domansky
February 21, 2016 10:19 AM
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Of course, most prominent among this shift to pictorial communication is the emoji.
We detailed its rise to prominence last year, but in short, the emoji as we know it started in 2011 and reached near-ubiquity in the past year or so. Now, in 2016, seemingly every millennial peppers their texts or tweets or Facebook messages or Instagram posts or college essays with yellow faces of varying temperaments.
And because millennials are such an important demographic to reach, brands have been trying to capitalize on the emoji craze. It has gotten so pervasive that an entire industry has cropped up dedicated to measuring the ROI of these type of visual images on campaigns.
However, we’re taking a decidedly less scientific approach to judging brands' emoji usage. Below we’ve recounted our picks based on such subjective criteria like cleverness or memorability.
But before we begin our countdown, we must include a quick disclosure. These below examples are of brands using the standard emojis found on most smartphones, not instances of companies such as Coca-Cola or Disney creating and using their own custom emojis. That’s too easy....
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Scooped by
Jeff Domansky
February 20, 2016 4:39 PM
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We’re excited to announce that on April 12th at Facebook’s F8 conference, we will be opening up the Instant Articles program to all publishers—of any size, anywhere in the world. To date, we’ve been working with a few hundred publishers around the world to build an incredibly fast and immersive reading experience for people on Facebook. While we were getting feedback and making improvements to Instant Articles, in parallel we’ve been building the tools to open up Instant Articles more broadly.
We built Instant Articles to solve a specific problem—slow loading times on the mobile web created a problematic experience for people reading news on their phones. This is a problem that impacts publishers of all sizes, especially those with audiences where low connectivity is an issue. With that in mind, our goal from the beginning was to open up Instant Articles to all publishers and we’re excited to be able to do that in a way that makes it fast and easy for all publishers to reach their audiences on Facebook....
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Scooped by
Jeff Domansky
February 20, 2016 10:23 AM
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Customer brand loyalty is a rich and complex subject to grasp, but there is a lot of data around the subject. For your convenience, we've compiled dozens of statistics to help light the way - from how many people are active in loyalty programs to what they're looking to get out of them and how they'd like to be communicated with. We've tried to make this list as relevant as possible, which means we combed through recent research with a focus on the US (with the occasional global stat thrown in).
These stats are culled from a variety of sources, and we've provided source links for each of them (though some are gateway pages that require you to register or submit your information to receive the actual research). Sometimes the data conflict with other sources - we'll leave it up to you to decipher which is most accurate.
We'll keep this list updated on a weekly basis with the latest and greatest. If you know of a stat we're missing, or want your own research included in our collection, leave us a note in the comments....
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Scooped by
Jeff Domansky
February 20, 2016 9:59 AM
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It’s a pivotal time in the fashion calendar: New York Fashion Week (Fall/Winter 2016). Amidst the snow and glacial temperatures, the great and powerful of the style world descended on New York City last week for seven days of shows, events, and previews. The last week also included Valentine’s Day and the 58th Grammys, leading to a corresponding flurry of activity on social. We decided to use these events to get a feel for how fashion publications are using social – in this case, Instagram.
The uniquely visual nature of fashion coverage makes it well-suited to Instagram, with photos from fashion shows, red carpets, backstage and photo shoots all proving popular. These are often combined with links to galleries or features on the publications’ websites, helping to spur referrals.
(Note: we looked at content on the publications’ flagship – generally US-based – accounts. This analysis takes in engagement on content published between 11th and 16th Feb 2016 only.)Here’s how the names we looked at stack up...
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Scooped by
Jeff Domansky
February 20, 2016 2:41 AM
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One great way to garner happy returning customers is through customer loyalty programs.
They're not just great for your business: customers like them, too: - 76% of consumers think that loyalty programs are a part of their relationship with brands -- and - 83% said loyalty programs make them more likely to continue doing business with certain companies.
What's the true value of customer loyalty programs, and what are the right and wrong ways to do them?...
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Scooped by
Jeff Domansky
February 20, 2016 2:12 AM
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To help you increase your email address capture, we’ll examine 2 tools the Actionable Marketing uses: Hello Bar and OptinMonster. Both help you get your visitors’ attention at just the right time without annoying them.
BTW, Hello Bar was developed by Neil Patel and OptinMonster was developed by Syed Balkhi. We highly recommend reading their blogs and following them on social media....
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Scooped by
Jeff Domansky
February 19, 2016 3:01 AM
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Landing pages are sort of like Lays chips, once you pop you can’t stop.
Remember that first time you drove PPC traffic to a dedicated landing page? The power of being able to customise your page headline based on your keywords, the flexibility of being able to customize your offer based on your segment?
That’s the greasy goodness that keeps you coming back for more. But what happens once the chips run out and you’re all out of landing page use-cases?
Luckily, we have you covered. If you're craving a new landing page fix, we’ve compiled 6 new use-cases for your website landing page to satisfy your hunger....
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Scooped by
Jeff Domansky
February 19, 2016 2:29 AM
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Awesome Copywriting Examples
Any description I write for this collection will pale in comparison to the excellent copywriting examples contained herein....
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Scooped by
Jeff Domansky
February 19, 2016 1:11 AM
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Buyers can be a fickle lot, can’t they? Small and seemingly insignificant things can either encourage or discourage a purchase. And these things change all the time! What once told shoppers to buy, buy, buy may now send them running in the opposite direction.
Fortunately, these things are tested again and again to make sure marketers know what’s working and what needs to change. Right now, these design trends encourage buyers to click through to the checkout....
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Scooped by
Jeff Domansky
February 22, 2016 11:30 PM
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Convincing your CMO to give you budget for content marketing isn’t easy. When it comes down to it, you need to prove ROI before you even get started.
So what makes it so hard? Content marketing is not a short term game — it’s a long term strategy with long term results. Investing in content requires an entirely different mindset than what traditional marketers are used to. It requires CMOs to move away from the crutch of traditional digital advertising, and instead move towards a more customer-centric, value-led approach to marketing. Convincing your team to challenge the status quo means that YOU need to become the change agent in your organization.
In order to get the budget and support you need, it’s your job to prove that content marketing actually works and will drive real business impact. I’m talking about the things your CMO actually cares about: brand loyalty, revenue, operational efficiencies, and cost savings.
At NewsCred, we want to make this conversation easy for you. Below, you’ll find the strongest proof points, grouped into business themes, that will give you the ammunition necessary to build your next presentation, present to your exec team and boss, and get the budget you need....
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Scooped by
Jeff Domansky
February 22, 2016 9:02 PM
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Online, everything is a competition. If your website isn’t healthy enough to compete, you lose, which in many cases affects the profitability and viability of your business.
If you want your business to win the online marketing race — or at least place in the top 10 — you have to train for it.
Here is a five-point training regimen that will help you whip your website into shape and be a true contender in online marketing...
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Scooped by
Jeff Domansky
February 22, 2016 8:06 PM
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Are you looking for more business?
Wondering how social media can shorten the sales process?
Twitter, LinkedIn, and Facebook make it easy to develop relationships with potential customers before you ask for a meeting.
In this article you’ll discover how to connect with prospects on social media....
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Scooped by
Jeff Domansky
February 21, 2016 4:56 PM
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Most marketers think that the best way to hold onto customers is through “engagement” — interacting as much as possible with them and building relationships. It turns out that that’s rarely true.
In a study involving more than 7000 consumers, we found that companies often have dangerously wrong ideas about how best to engage with customers. Consider these three myths...
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Scooped by
Jeff Domansky
February 20, 2016 11:44 PM
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Local daily newspaper reporter?
How soon will we have to add this once-stable occupation to the list of jobs that once were — occupations once numerous that slid into obsolescence? (Not to mention the even more colorful spittleman [hospital attendant], rotarius [wheelwright], and hamberghmaker [horse collar maker].)
In this morning’s released annual census, the American Society of News Editors found its first double-digit decline in newsroom count since the Great Recession of seven years ago. Newsroom jobs dropped 10.4 percent — down to 32,900 full-time journalists at nearly 1,400 U.S. dailies, 2014 over 2013. That’s the loss of 3,800 jobs in just one year. (Detailed table at bottom of this column.)...
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Scooped by
Jeff Domansky
February 20, 2016 11:55 AM
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Memes indeed have the ability to be an uplifting way to bring people together – and to pull them apart. Let's take a look at the history of the meme!
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Scooped by
Jeff Domansky
February 20, 2016 10:17 AM
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For many, coupons have strange connotations. They're something moms cut out, or they're only used by poor folks or the elderly.
In reality, the opposites of these are true - coupons are incredibly popular among affluent folks and millennials (not to mention every other demographic), and they don't even have to be printed out anymore, so keep your scissors in the junk drawer. As these statistics reveal, the coupon is still a driving force in commerce that connects people (and their wallets) to brands. People will never tire of saving money, and brands are always looking to bring in new customers. Mix in a decade-long struggling economy, and you have a savings-savvy mindset that isn't going away anytime soon.
Enjoy this collection of coupon stats, which we plan to keep updated with the most current and relevant research on an ongoing basis. If your company has completed research into these fields that we should include, please let us know....
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Scooped by
Jeff Domansky
February 20, 2016 3:10 AM
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Have you seen the hand-drawn look? Hand lettering's rising popularity has imposed a new grungy, ornated style in fonts that we can't get enough of. These type families offer uniqueness and naivety, while adding an unpretentious touch to print and web designs alike. If you haven't tried your hand at lettering yet, get started with these brilliant fonts that evoke that coveted hand-drawn look....
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Scooped by
Jeff Domansky
February 20, 2016 2:29 AM
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Apple’s in a bind. The FBI wants them to crack the encryption on a San Bernardino terrorist’s iPhone. Apple believes that’s a dangerous precedent. Apple CEO Tim Cook’s open letter is breathtakingly simple and clear. Learn from it.
Here’s Apple’s logic: Breaking encryption creates a “back door.” Any such back door would inevitably get out. Thieves and foreign governments could use it. And then none of our data would be safe. Financial flows and everyday privacy use similar encryption — this precedent would threaten the same problems in those domains.
This is an unpopular position. Gloss over the details and it seems like Apple is protecting a terrorist. As Donald Trump, as always articulating the simplistic view, said, “Who do they think they are?”
In this situation, a press release would be useless. Instead, Tim Cook published an 1,100-word, plain-language open letter explaining the company’s position. I’ll take it apart and show you how and why it works. Excerpts below, with my comments in brackets....
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Scooped by
Jeff Domansky
February 20, 2016 1:28 AM
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Media relatiions alonr doesn’t drive a PR strategy for a brand or client, but that doesn’t mean outreach to journalists is dead—nor even dying a slow death.
Citing a decline in print media, an increase in brand and news media partnerships and a rise in content marketing, some experts say that PR pros rely too heavily on building rapport with reporters.
I disagree with this conclusion.To the contrary, those points reinforce the necessity for the practice. Here’s why:...
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Scooped by
Jeff Domansky
February 19, 2016 2:44 AM
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Link building isn’t black and white, is it?
There are so many methods you could be using, but it feels like each one has been… well, overused. Frustrating, isn’t it?
However, I believe there are a lot of strategies out there that you’re not using — either because you have forgotten about them or are simply neglecting them. And they could make all the difference in your rankings.
If you want to find out the five you’ve been neglecting the most, read on…...
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Scooped by
Jeff Domansky
February 19, 2016 1:21 AM
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Wouldn’t it be nice if someone could give you a brief checklist for creating a high-converting, truly mobile friendly landing page?
Thought so. So, in today’s article, I am going to do exactly that…give you a 5-point optimization framework to start meeting customer adoption of mobile. ...
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