 Your new post is loading...
Your new post is loading...
|
Scooped by
Jeff Domansky
March 2, 2016 10:05 AM
|
So if you want to be more productive throughout the day, you're better off relegating certain activities to certain times, and devoting yourself to doing those activities at those times. tAnd to make sure you get the right things done at the right times of day, you can lean on a plethora of different free or relatively cheap apps and tools. (After all, some things are better together.) Below, I've collected some of the highest-rated and often-recommended productivity apps for each part of the day. Check 'em out, and find your "and."...
|
|
Scooped by
Jeff Domansky
March 2, 2016 1:14 AM
|
Successful social media and content platforms have a knack for helping us to develop new skills. Medium has helped us to become writers. Instagram has helped us all take amazing photos, and to some extent, Twitter and Facebook introduced many of us to the concept of short-form blogging. What about audio, though? Podcasting is undergoing a renaissance, but creating and sharing audio content is still tough for most of us, as Anchor co-founder and CEO Michael Mignano explains:“There are currently so many hurdles preventing the average consumer from recording and sharing their voice: expensive hardware, confusing software, cumbersome distribution. But nowadays most of us are carrying around Internet-connected microphones in our pockets.”...
|
|
Scooped by
Jeff Domansky
March 1, 2016 11:28 AM
|
If you want big search growth, you need content that ties back to top and middle-funnel consumer demand. This guide walks you through the process of utilizing that demand to skyrocket your search traffic.
|
|
Scooped by
Jeff Domansky
March 1, 2016 1:17 AM
|
We asked 140 highly successful content marketing and SEO experts the questions, “What makes for good content?” and “What is your #1 SEO tactic?” We then compiled the exclusive answers of 46 of those experts into one beautiful ebook and infographic.
These exclusive answers offered by each expert will act as the springboard that businesses need for developing a content marketing plan that works. Some of their approaches may differ but you will quickly notice some overarching trends for what works. We’ve pulled and gone over these trends in more depth in the “Takeaway Tips” section at the end of the ebook....
|
|
Scooped by
Jeff Domansky
March 1, 2016 12:55 AM
|
Social media is forever evolving. The Facebooks and the Twitters have an established position in the industry, but the ideas and gimmicks are stale. They have become part of the background noise. That’s led to the rise of new social media platforms.
The statistics say that 2.1 billion people have social media accounts. This represents just under a third of the entire population of the world. But this evolving business is evolving yet again. Becoming an early adopter of new social media can pay dividends.
Not only is this article going to show you how to do it, but it’s also going to show you which new social media platforms you should keep tabs on....
|
|
Scooped by
Jeff Domansky
February 29, 2016 11:34 AM
|
Perhaps you’re sitting here, reading this on your phone, absently checking your email whenever your attention drifts, tapping text messages to the friend you’re meeting tonight for dinner.
You stand at the end of a long line of inventions, which might have never existed, but for the disabled. The keyboard on your phone, the telecommunications lines it connects with, the inner workings of email: In 1808, Pellegrino Turri built the first typewriter, so that his blind lover, Countess Carolina Fantoni da Fivizzano, could write letters more legibly. In 1872, Alexander Graham Bell invented the telephone to support his work helping the deaf.
And, in 1972, Vint Cerf programmed the first email protocols for the nascent Internet. He believed fervently in the power of electronic letters. His proof was his own experience: Electronic messaging was the only seamless way to communicate with his wife, who was deaf, while he was at work....
|
|
Scooped by
Jeff Domansky
February 29, 2016 12:49 AM
|
I challenge each of the remaining candidates for president. Do you have the courage to make this speech and save America from Donald Trump?
My fellow Americans, today’s speech is not about me. It is about you.
I speak to you today about the greatest threat to America’s future. It’s not ISIS. It’s not gun violence or drugs. It is Donald Trump.
The reason is simple. Unlike every other candidate in this race — and unlike the committed people that make up our government — Donald Trump has only an empty hole where his conscience should be....
|
|
Scooped by
Jeff Domansky
February 28, 2016 9:50 PM
|
Savvy retailers understand that content sells. It’s not enough to have a catalog — consumers spend a lot of time researching and learning about products long before they make an actual purchase.
Brands need to figure out how to integrate content into their e-commerce strategy. They need to create a voice for the brand and tell a story, strategically using content to drive purchases.
Unfortunately most e-commerce platforms do not provide the content management capabilities needed to manage content-driven commerce experiences. Content-based promotions, expert articles, media, community and other digital content play an important role in the modern commerce experience — but this requires alignment between your content management system and your e-commerce platform.
Let’s look at three ways integration of your web content management platform with your e-commerce system drives better digital commerce experiences....
|
|
Scooped by
Jeff Domansky
February 28, 2016 9:19 PM
|
We (marketers) have all been waiting for this moment for the last decade: The moment social media goes from being an engagement platform to a revenue generation tool.
Yes, for years now, businesses large and small have had to struggle to defend their social media spends. After all these years, just 36 percent of all CMOs claim that they see clear quantifiable results from social media marketing. Questions like ROI, revenue attribution, last mile conversions have dogged the platform like a heavy albatross around its neck. Long-winded methods are adopted by various firms to showcase the impact that social media has on the bottom lines of businesses.
No more. Finally, enough factors have come together to prove the naysayers wrong. Now we have tools that can directly produce the results that marketers were hoping social media would be able to influence someday. Transactions are no longer limited to e-commerce sites, they happen right here on social media now. So what are these five ingredients that are responsible for this perfect storm?...
|
|
Scooped by
Jeff Domansky
February 28, 2016 3:37 PM
|
Have you heard of Facebook’s new mobile ad experience, Facebook Canvas?
Want to learn how to create Facebook Canvas ads?
Facebook Canvas lets marketers combine images, video, text, and call-to-action buttons in a single, fully immersive mobile ad experience.
In this article you’ll discover how to create a Facebook Canvas ad....
|
|
Scooped by
Jeff Domansky
February 28, 2016 2:09 PM
|
Ever feel like you just don’t have enough time?
Well, once every four years, we all get an extra 24 hours… when leap year rolls around.
There actually is a science behind this bonus day: While there are 365 days in a calendar year, it actually takes a little longer — 365.2422 days to be exact — for the Earth to complete its annual journey around the sun. This essentially adds up to 365 days and 6 hours. Six times four? Twenty-four. So, to realign us with the Earth’s movement around the sun, an extra day — 24 hours — is built into the calendar once every four years.
Think that’s confusing? Up until Julius Caesar came along and created his own calendar, people observed a 355-day year with an extra month called Mercedonius. Caesar did away with that complicated system by creating a new day, which we now know as Feb. 29. But his math didn’t quite add up either. So, when Pope Gregory XIII reformed the system in 1582, he did some fine-tuning and gave Feb. 29 a permanent place on the new Gregorian calendar — once every four years.
|
|
Scooped by
Jeff Domansky
February 28, 2016 2:22 AM
|
The Golden Age of Advertising, that twenty-year spell running through the fifties and sixties, changed how we market everything, pushing beyond merely being clever or descriptive to thinking through how the audience interacts with an ad, and how empirical research can drive its development.
The revolution pioneered by William Bernbach of BBDO and David Ogilvy of Ogilvy-Mather continues to affect how we market, with a much more pervasive presence in our lives than the marketer’s obsession with Mad Men. The lessons learned during that period provided the foundation for everything we do as inbounders.
And, like any good marketer, they enshrined those lessons in quotable, quippy headlines that are easy to remember and fun to say....
|
|
Scooped by
Jeff Domansky
February 27, 2016 1:32 PM
|
Below is a collection of some very good web tools you can use with your students to create educational posters,flyers, brochures, and newspapers.
The tools are simple and easy to use and do not require any advanced technology knowledge. They provide a variety of pre-made templates that you can appropriate according to your teaching purposes. Check them out below and as always share with us your feedback....
|
|
|
Scooped by
Jeff Domansky
March 2, 2016 1:32 AM
|
Twitter has an amazing, yet somewhat little-known Advanced Search tool to help you find exactly what we’re looking for.Looking to find your next customers? Advanced Search can help. Want to measure the happiness of your current customers? Yep, Advanced Search is what you need.Advanced Search is a goldmine for marketers and small business owners. In this post I’m super excited to share some top tips and tricks to help your business win with Twitter Advanced Search....
|
|
Scooped by
Jeff Domansky
March 2, 2016 12:54 AM
|
The cat is definitely out of the bag regarding location-based mobile targeting. This post from Marketing Land’s Greg Sterling encapsulates the trend well: Most mobile marketers are usinglocation-based targeting, and they’re using it as a proxy for audience segmentation. Although I think this trend needs to go from “most mobile marketers” to “all mobile marketers” sooner rather than later, I won’t focus on that. Instead, I’d like to share some tips from the front line: caveats, insights and more gleaned from our client campaigns, ranging from midsize to Fortune 500 companies. Whether you’re new to location-based mobile targeting or looking for a way to refine yours, you’ll want to pay attention. (And note that some of these tips may look familiar; they’re pretty tried-and-true digital tenets with surprising resonance in the mobile realm.)...
|
|
Scooped by
Jeff Domansky
March 1, 2016 1:31 AM
|
Rather than look at just one year ahead, I organized my research against a two-year horizon and then added an analytical layer of what each trend meant and why each was important. But that still wasn’t enough. Nothing moves in calendar cycles except for taxes, birthdays, anniversaries, earning reports, etc.
So, this year, I added one year to the event horizon… Introducing the “26 Disruptive Technology Trends for 2016 – 2018.”
In this report, we’ll explore some of the disruptive trends that are affecting pretty much everything over the next few years-at least those that I’m following. It’s not just tech, though. The report is organized by socioeconomic and technological impact....
|
|
Scooped by
Jeff Domansky
March 1, 2016 1:05 AM
|
Do you use Facebook ads?
Have you tried ad bidding?
DUnderstanding how to use Facebook ad bidding will help you reach your campaign goals for less money.
In this article you’ll discover how to use Facebook ad bidding with your Facebook ad campaigns....
|
|
Scooped by
Jeff Domansky
March 1, 2016 12:49 AM
|
How do you juggle and manage the many hats you need to wear as a social media manager?
Creating content, scheduling shares, engaging with followers, repurposing content, sharing others’ content, community management… This list could go on forever.
The only way to effectively manage social media at scale is with the use of social media management tools that can improve your efficiency, and over time get you better results.
The tools we discuss below help you do that. Many of them have similar features, however they are all different in terms of the BEST way to use them. Choose the ones that fit your your needs and give them a whirl. Here are 17 of the best social media management tools available....
|
|
Scooped by
Jeff Domansky
February 29, 2016 10:38 AM
|
Hemingway actually used denser punctuation than Jane Austen, William Faulkner, or Charles Dickens.and the way they use punctuation. Yet how much can the way authors use punctuation really reveal about their style?
Plenty, it turns out.Over on Medium, Adam Calhoun decided to strip eight of his favorite novels down to just the punctuation. The novels he chose were James Joyce'sUlysses, Jane Austen's Pride and Prejudice, Mark Twain's Huckleberry Finn, Charles Dickens's Great Expectations, Mary Shelley's Frankenstein, Cormac McCarthy's Blood Meridian, Lewis Carroll's Alice in Wonderland, Ernest Hemingway's A Farewell to Arms, and William Faulkner's Absalom! Absalom!...
|
|
Scooped by
Jeff Domansky
February 28, 2016 11:47 PM
|
The reason people hate advertising is because of the pushy nature of messages. Shoving irrelevant pop-ups in people’s faces is a huge turn off. But, a smart marketer like you can marry these two strategies to effectively expand your brand exposure.
Rather than shouting in your ads to be heard, you can invest your precious dollars to launch precisely targeted campaigns and get your brand in front of the right people. That’s the real power of paid advertising. You can clearly measure your results and optimize your campaigns to keep reaping more revenue.
And that’s the reason I experimented with 7 different paid acquisition channels for acquiring new visitors while working with Timothy Sykes. 5 of these channels created positive ROI (remarketing campaign to get visitors back to Tim’s website got a 218% ROI). Paid advertising had a major contribution in making Tim $1.2 million extra in profits....
|
|
Scooped by
Jeff Domansky
February 28, 2016 9:41 PM
|
From a purely technical perspective, adding mobile payment hardware (NFC) to a device is easy, which is why major tech companies have been doing it since 2007.
The challenge, however, was creating safe services, at scale, that could make payments as digital as the people who will use them.
MasterCard has answered the call through with a variety of mobile payment innovations, from its digital wallet service MasterPass, to contactless technologies that make transactions faster, to commerce platforms like Android PayTM, Apple PayTM and Samsung Pay, even advanced tokenization services.
The future of payments doesn't just live on a smartphone, though....
|
|
Scooped by
Jeff Domansky
February 28, 2016 3:59 PM
|
Yet, two decades after Christensen published his original article, the idea of disruptive innovation has achieved almost meme-like status in Silicon Valley — and lost much of its original meaning in the process. Today, “disruption” is used to justify any and every innovation coming out of the tech sector.
Dismayed by this misuse of his work, Christensen recently wrote a reply to his critics, titled “What Is Disruptive Innovation?” Given the overuse that “disruption” has endured over the last few years, his article (co-authored by Michael E. Raynor and Rory McDonald) was a needed reset around how the theory of disruptive innovation should be applied — and where it shouldn’t be....
|
|
Scooped by
Jeff Domansky
February 28, 2016 2:21 PM
|
This group of workers suspended from the cables of the Brooklyn Bridge in 1914.
|
|
Scooped by
Jeff Domansky
February 28, 2016 2:56 AM
|
Discover new insights about mobile shopping behavior, including the start of the shopping journey and in-store research.
Whether you’re a global brand or the shop around the corner, the shift to mobile is changing your customers’ behavior in and out of the store.
Here, we share five insights into how brands can connect meaningfully with people in real time, in all of their micro-moments.
|
|
Scooped by
Jeff Domansky
February 27, 2016 1:43 PM
|
In this post, we have compiled together some of best modern sans serif fonts for your latest project or to inspire you for your next assignment. In case, you want to work with a bunch of them together, do check out Canva’s Ultimate Guide to Font Pairing.
The fonts are all listed as free to use for personal and commercial uses, so let your creativity run wild. To start using any of them right away, download and upload them straight to Canva. Here’s how....
|
Check out these apps and tools for staying productive all day long from Ginny Soskey at HubSpot.
Check out these apps and tools for staying productive all day long from Ginny Soskey at HubSpot.