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Scooped by
Jeff Domansky
July 28, 2017 9:16 AM
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Social media's presence in the sales world is an old story by now, but the latest figures suggest its power in the space is stronger than you might think. LinkedIn recently gave me an early look at the findings from their second annual State of Sales Report for 2017. The study surveyed 2,000 business-to-business professionals based in the U.S. about how they perceive technology is impacting sales. Some of it's to be expected: Investment in sales tools is up, cold phone calls are less effective, and the majority of people consider technology important to closing deals. What did surprise me, though, was how much social is changing sales--especially our expectations around how salespeople should conduct relationships with customers. It makes sense when you think about how drastically social has changed other areas of work and life. The question is, how can we use our social tools to better meet those expectations in our client relationships? Here are some of the most interesting figures from the LinkedIn study, along with some steps you can take to incorporate these new ideas into your daily sales work....
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Scooped by
Jeff Domansky
July 27, 2017 11:12 AM
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A short, professional bio is one of those things most people don't think about until, all of a sudden, we've been asked to "shoot one over via email" and have approximately one afternoon to come up with it. That's when we scramble. And when we scramble, our bio ends up reading like this: Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Previously, Rodney worked as a marketing manager for a tech software startup. He graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing."... Woof, that was dull. Are you still with me? I swear, not even adding a tidbit about his cats would liven that bio up....
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Scooped by
Jeff Domansky
July 26, 2017 11:14 PM
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With new regulations on Instagram influencers, how are paid posts faring? We take a look at the top influencers of July and their impact on brands.
Got milk? Who doesn’t remember the celebrity dairy ads of the 90s, or the changing athlete faces on cereal boxes? Today, these influencer marketing campaigns have become much more prevalent, niche, and accessible, due to social media.
On Instagram, this is especially true. In a recent survey, 91 percent of influencers cited Instagram as their platform of choice, due to its community and opportunities to connect with brands.
But Instagram influencer posts aren’t always easy to distinguish. There’s a variety of hashtags involved and only recent plans for standardization. At the end of June, Instagram announced a new native ad feature to indicate paid promotions.
Despite the new feature, posts with sponsored hashtags have driven more than 58.5 million likes and comments in July as of the 25th.
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Scooped by
Jeff Domansky
July 26, 2017 11:21 AM
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The British Library's content marketing strategy is built upon four pillars that enable them to rank highly in SEO, then convert users to make a purchase. If judged in words and sentences, paragraphs and articles, the British Library might well be the biggest content marketing organisation in the world. With well over 150 million items within its collection, brought to life by a small, 30-strong marketing team, it has one of the biggest impacts, both for the million people who come to the library each the year, and the many more who engage with its sizable online presence. So how does such a content-rich organisation marshal its resources to deliver on its core missions of getting its assets utilised, not left un-accessed and unloved in a warehouse somewhere? Graham MacFadyen, former Head of Digital and Marketing Operations at The British Library, explains how its content marketing program operates, sharing everything from objectives to search engine optimisation (SEO) strategy....
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Scooped by
Jeff Domansky
July 26, 2017 11:03 AM
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Oovvuu connects the world’s best video content from 40 broadcast partners, such as ABC, BBC, and Bloomberg, with the most-read news articles using the power of IBM’s Watson to match videos with breaking news. The Oovvuu technology, with the help of Watson, ‘watches’ videos and ‘reads’ articles, matching them within media outlets where they are seen by a billion people daily. In addition, delivering more targeted and relevant content creates higher customer engagement which results in visitors staying on the site for longer. As a result, this higher engagement translates to higher revenue returns from advertising....
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Scooped by
Jeff Domansky
July 26, 2017 10:35 AM
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With some degree of irony, there's an over-abundance of information about content curation to sift through online - thankfully, we’ve been working to separate the wheat from the chaff. Kineo believes that as learners, we’ve got a lot of questions and we want to stay smart. People are time poor but they want answers to their questions. So here are the answers to yours. Let’s explore how we can tackle the content curation challenge, successfully tap into the vast amount of readily available content and filter it into our learning strategies....
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Scooped by
Jeff Domansky
July 26, 2017 10:00 AM
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We believed that rich snippets in SERPs would become more prominent — especially with mobile and voice search on the rise — and that, even without proper attribution, it would benefit our client to appear in these types of search results, especially if we were able to rank in long-tail, question-oriented searches. If we could rank in a featured snippet, where a potential consumer was asking a question about a service that we provide, it would benefit us to answer that question for them. Not only would we achieve the coveted “zero position,” we would position our client as authorities in their vertical, potentially increasing conversions. With this in mind, we began developing the strategy that would ultimately lead us to ranking in featured snippet searches. Q&A content Question and answer content on websites is fairly standard. Many companies will place Frequently Asked Questions (FAQ) content on their sites to help users with any questions they may have instead of answering them directly. Noting the prevalence of featured snippets in SERPs, we used the Q&A format to create new content to find out: a) could we rank for these queries? and b) would it benefit our client to rank in these queries?...
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Scooped by
Jeff Domansky
July 25, 2017 2:25 AM
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So how do you visualize your ideas? Your old standby bar graphs and pie charts are just the tip of the iceberg — it’s not uncommon now to see executives and professionals of all stripes working on visuals instead of hunkering down at the keyboard for a long session of pecking away in Word. The people over at Funders & Founders shared this interesting infographic recently, with 33 different ways to visualize your ideas. Unleash your inner creative and challenge yourself to try one of these visual formats the next time you need to pitch your idea to a colleague or client....
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Scooped by
Jeff Domansky
July 25, 2017 1:51 AM
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The incredible growth of this social media universe can be largely attributed to the success of Facebook, which has recently hit two billion active users globally. But, of course, there are many other platforms that have helped to build the foundation as well – names like YouTube, Messenger, WhatsApp, LinkedIn, Reddit, Twitter, Snapchat, and Instagram all create a powerful base for new apps and add-ons to plug into. As of today, entrepreneurs have been able to use this foundation to build out new branches to the social media universe that are both exciting and diverse. The apps in these niches help to facilitate workplace collaboration, live events, dating, networking, user reviews, location-based marketing, livestreaming, expert Q&As, and many other functions – and the ecosystem continues to expand and multiply by the day....
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Scooped by
Jeff Domansky
July 25, 2017 1:40 AM
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"Our page is all about what it's like to be a girl and we make sure that our content reflects the theme," she said. Now, Valfré is distributed in over 250 stores in 28 countries around the world. The Valfré Instagram page also has over 650,000 followers. However, it wasn't always an easy journey. Valfré made her way to LA on an expired tourist visa, and earlier this year, Forever 21 was accused of ripping off her designs. However, she paved her way to success by mastering Instagram and creating a brand that resonates with hundreds of thousand of people. Business Insider spoke to Valfré to get her top tips on optimising your social media use to build a following....
Slides features beautiful, modern templates and dazzling designs, with a dash of PowToon’s quirky, animatedly entertaining style. You can also fully customize your #Slides presentation within the PowToon Studio.
Via Nik Peachey
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Scooped by
Jeff Domansky
July 21, 2017 2:46 AM
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This infographic, published in The Future of E-Commerce Special Report, reveals the rise of global retail e-commerce sales worldwide. The graphic highlights China’s gigantic online shopping industry as well as worldwide sales by region
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Scooped by
Jeff Domansky
July 21, 2017 2:26 AM
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Exceptional email marketing campaigns need to be cleverly written to attract attention in busy inboxes. Marketing emails also need to be personalized, filled with interesting graphics, and designed for desktop and mobile devices. And above all, emails must contain a meaningful call-to-action. After all, if brands are taking up subscribers' time -- and inbox space -- with another email, every message must have a point to it. You probably receive enough emails as it is, and it's tough to know which newsletters are worth subscribing to, so we've curated a list of some of our favorite examples. Read on to discover some great email campaign examples and what makes them great -- or just skip ahead to the brands you already know and love....
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Scooped by
Jeff Domansky
July 27, 2017 11:18 AM
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A July 2017 report by ad agency Jun Group examined value-exchange placements for 15- and 30-second video ads in its network. (According to Jun Group, a value-exchange placement is a user-initiated digital ad placement that is viewed—or engaged with—to unlock things like points, access to Wi-Fi, music or other digital content.) The firm found that most people within its audience network in the US were more likely to complete a video if they received some type of reward for doing so. Teens ages 13 to 19 and adults ages 50 to 59 showed the highest video completion rates for both 15- and 30-second ads. And not surprisingly, completion rates for 15-second video ads were higher than or equal to those of 30-second units among all age groups. What’s more, respondents younger than 40 were all more likely to complete 15-second video ads in exchange for a reward than they were to complete 30-second ads....
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Scooped by
Jeff Domansky
July 26, 2017 11:21 PM
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Let's begin by synchronizing our watches. We are in the Eastern time zone.
The legislative session is over, and Canadian Prime Minister Justin Trudeau is about to give his wrap-up press conference. The reporters trudge into the gallery, grumbling, as reporters like to do, about traffic and editors. Someone gives the "10 seconds" signal, and Trudeau strides to the podium. He gives a nod and starts ticking off his accomplishments. The first is self-praise for cutting taxes on the middle class and raising them on the one percent. "We've given nine out of 10 families more money each month to help with the costs of raising their kids," Trudeau says.
Justin Trudeau introduced a bill that would make marijuana legal – but what will that look like, and what will it mean for the U.S.?
It's strange to witness: He speaks in a modulated, indoor voice. His dark hair is a color found in nature. At home, there is a glamorous wife and three photogenic children, still not old enough to warm his seat at next week's G-20 summit or be involved in an espionage scandal. When Trudeau moves on to his feminist bona fides (women and minorities make up more than half of his Cabinet), he pauses for a moment, but does not lose his train of thought. His words are coherent and will not need to be run through Google Translate when he is done (except if you want to translate his French into English)....
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Scooped by
Jeff Domansky
July 26, 2017 10:57 PM
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Have you always been on top of all the new, viral words young people say?
Great. Of course you have. But even the trendiest among us now struggle to understand how words that definitely have real meanings don't seem to be used properly anymore. It used to be enough to Google "What are the new slang words?" but slang itself is pretty irrelevant these days.
Are you ready to be relevant AF?
You may notice that many of these words lack a certain je ne sais quoi, and that is because they have no “quoi.” They are, for the most part, a bunch of silly, goofy words. But they're so damn fun to use.
So live a little, and indulge your inner Vine star. We're not getting any younger, and the wild world of viral words is not one to be afraid of — it's one to embrace. Let's get to it. We've got a lot of ground to cover.
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Scooped by
Jeff Domansky
July 26, 2017 11:13 AM
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As marketers, we often succumb to a cognitive bias called the overconfidence effect. Since we're technically experts, we tend to overestimate our industry knowledge and our ability to predict content performance. This can lead us to rely on our intuition more than data when we brainstorm new blog ideas. Since we like our own ideas, we think our audience will too. But just because we like our own post, doesn't mean our audience wants to read it. Instead of relying on our own personal taste, we need to let our audience's behaviors and preferences drive our new blog ideas -- or else we risk publishing irrelevant content. Analyzing audience data before ideation is crucial for crafting desirable content. Let's read on to learn six data-driven tactics for choosing the topics your audience actually desires....
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Scooped by
Jeff Domansky
July 26, 2017 10:54 AM
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It’s hard being a journalist. The volume of content and data available on the web has increased exponentially. To research a story you need to make sense of many viewpoints, check available data, and review high volumes of articles and social posts. You also have to fact check thoroughly and find ways to do this very quickly. Last week I attended News:Rewired, a conference for journalists in London. The conference outlined some of the key challenges facing journalists for example, finding and tracking emerging stories, verifying stories, and synthesising multiple opinions on a story. At the event I reflected on how content curation has become a key skill for journalists. It is essential to gather together information, stories, data and opinions quickly and efficiently. Below are my thoughts on tools and approaches that journalists can use for their content curation....
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Scooped by
Jeff Domansky
July 26, 2017 10:05 AM
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I think it goes without saying that just about everyone in the digital marketing space is looking to become an influencer in one way or another. Whether you want to improve your authority amongst potential clients, find yourself speaking at a conference, or even publish your own book, you first need to build your overall authority and influence. Over a decade ago, I started off on a journey in digital marketing that was based almost completely on building my influence as an SEO and Social Media Marketer, so I wanted to share some of the things that have worked for me over the years. “Influence will lead marketing efforts by 2020,” according to Ted Coine. “It’s the most effective form of ‘advertising’ there is…”...
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Scooped by
Jeff Domansky
July 26, 2017 9:44 AM
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As the father of an 8-year-old boy, most of my disposable income is tied up in little plastic bricks. In my house, you’ll find thousands of them in bins, several elaborate sets on display, and a distressing number of the (razor-sharp) things underfoot. I’m not complaining, really. I have as much fun building with them as he does. And as a marketer, having Lego around is a good reminder of the value of content marketing. Great content can drive marketing goals while providing something of real value to its target audience: The Lego Movie was a 90-minute commercial for Lego, but it was also entertaining and heartfelt. I laughed, I cried, I bought $100 worth of tie-in toys… everybody won. Your B2B offering may not have that Lego coolness factor. The Industrial Turbine Movie is unlikely to score with critics or with audiences. But content can still help you build your business. If you’re just getting started with content marketing, start with this guide to content marketing strategy. Then use the following tips as an advanced class to make your content even more valuable to your audience. And, most importantly, to connect that audience to your business goals....
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Scooped by
Jeff Domansky
July 25, 2017 1:54 AM
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In the news recently, you may have heard of a new phenomenon called the “ICO.” What is an ICO, you may ask! An ICO, or initial coin offering, is an important new trend, a chance to buy into new crypto-currencies or tokens built on Blockchain. The trend began in startups, but even larger companies such as Kik are beginning to look into ICOs as a way to raise capital. Last year I wrote, “What is Blockchain and What is its Impact on Marketing” for {grow}. I meant it as a Blockchain 101, so let’s consider this follow-up article a Blockchain 201: The New Value of Tokens....
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Scooped by
Jeff Domansky
July 25, 2017 1:44 AM
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In this episode, I interview Ben Beck, a bot expert who writes a weekly column for ClearVoice.com. He has an online course focused on generating leads with chatbots. Ben explores what you need to know to get started with chatbots. You’ll discover the best tools for creating chatbots....
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Scooped by
Jeff Domansky
July 25, 2017 1:35 AM
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We’re calling it: The debate over quantity vs. quality is over. Quality wins. But what does quality content really mean? How do marketers guarantee that they are creating something that is high quality? We asked the experts presenting at Content Marketing World 2017 how they define and achieve quality content....
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Rescooped by
Jeff Domansky
from MarketingHits
July 22, 2017 2:32 PM
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Video marketing is now easy. Technology has made animation and other video very fast. Find out how the use of video in your marketing gives you and edge.
Via Brian Yanish - MarketingHits.com
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Scooped by
Jeff Domansky
July 21, 2017 2:37 AM
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Small sites do stand a chance.In my SEO career, I’ve advised for more sites than I can count. I’ve worked with big and small sites on all kinds of budgets. And I found out that a lot of the SEO principles that apply to larger sites actually apply to smaller sites as well. As the title of this article suggests, you can do big-scale SEO on a tiny site....
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![Optimizing Sites for Featured Snippets with Q&A Content [Case Study] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/gVMu5cP4sC5yDN3I07Ethjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
4 valuable findings from LinkedIn's second annual State of Sales report that can help you close more deals