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As you'll see in the SlideShare embed, this guide is designed to share practical tips on how to get started in social selling: -Avoiding silos and collaborating across teams to craft an organisation-wide approach; -Identifying the individual roles and responsibilities for marketing and sales teams; -Outlining a social selling content creation framework for marketing teams; -Detailing a step-by-step social selling implementation plan for salespeople.... 
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This article is the third in a series devoted to the understanding of minimalism in web design. During the time, this trend has become very popular among the graphic designers and it will still be on top for the years that will come, regardless the influences it will have. You might assume minimalism is easy – after all, fewer elements mean less work, right? In fact, the opposite is more accurate. Because you are restricted to a usage of few elements, they must be chosen and used with care and thoroughness, having a specific purpose as a starting point. If it’s done properly, minimalist design can be a stunning masterpiece, in terms of UI, visual design, UX and conveying your message to the users. Minimalism works because it does what all design should do – it puts the emphasis on content....
Jeff Domansky's insight:
Minimalist design works and these examples show why.
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From
medium
“The detached analysis of an algorithm will no longer be enough to find what we are looking for. To satisfy the people’s hunger for great content on any topic imaginable, there will need to be a new category of individual working online. Someone whose job it is not to create more content, but to make sense of all the content that others are creating. To find the best and most relevant content and bring it forward. The people who choose to take on this role will be known as content curators. Rohit Bhargava Manifesto for The Content Curator: The Next Big Social Media Job of the Future (2009)
Jeff Domansky's insight:
Robin Good's guide to content curation: It’s true: To manage and make sense of all of this information, we need something of an entirely new order of magnitude. To put order, to make sense and to surface the true valuable content gems.
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Influencer marketing is growing, and 84% of marketers say it's effective. Check out these key facts and stats about both this marketing tactic and popular influencer social network Instagram.
Jeff Domansky's insight:
Everyone's talking about influencer marketing.
Jeff Domansky's curator insight,
August 1, 2017 8:59 AM
Everyone's talking about influencer marketing.
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Have you wondered if there is some third-party LinkedIn tools that will help you and save you time?
Jeff Domansky's insight:
Melonie Dodaro shares 10 helpful tools for better LinkedIn results
leafprovide's comment,
July 31, 2017 4:48 AM
If your business targets other businesses as potential customers, then you should certainly be on LinkedIn, and use the platform to benefit from the social selling opportunities available. The upward trend of LInkedIn, as a marketing rather than a recruitment tool, has seen the creation of a range of tools to assist in lead generation activities via LinkedIn. Ten of the most useful of these tools, are discussed in this eye-opening article.
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It’s time we talked about how you’re using social media. That’s right, this is an intervention.
Jeff Domansky's insight:
HubSpot reflects on social media and what you need to know about its future.
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Behind the scenes, as law enforcement officials tried to stem protests against the Dakota Access pipeline, alumni from the George W. Bush White House were leading a crisis communications effort to discredit pipeline protesters. This revelation comes from documents obtained via an open records request from the Laramie County Sheriff’s Department in Wyoming. Emails show that the firms Delve and Off the Record Strategies, apparently on contract with the National Sheriffs’ Association (NSA), worked in secret on talking points, media outreach, and communications training for law enforcement dealing with Dakota Access opponents mobilized at the Standing Rock Sioux Reservation in Cannon Ball, North Dakota. As previously reported by DeSmog Blog, the GOP-connected firm DCI Group led the forward-facing public relations efforts for Dakota Access via a front group called Midwest Alliance for Infrastructure Now (MAIN). Today MAIN has morphed into a national effort known as Grow America’s Infrastructure Now (GAIN). Delve is an opposition research firm run by Jeff Berkowitz, former Republican National Committee research director and official in the George W. Bush White House. His company led research efforts on behalf of the sheriffs’ association. Off the Record Strategies, meanwhile, guided the sheriffs’ behind-the-scenes communications strategy. Mark Pfeifle runs the secretive firm, and also served as communications advisor in the Bush administration, leading PR efforts for the wars in Iraq and Afghanistan....
Jeff Domansky's insight:
Behind the scenes and who was pulling the levers in the Dakota Access pipeline protests..
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But the fact remains: People want more video content, too. So how can marketers get started creating videos that help spread the message of their brands just as effectively as the written word? We've created a framework to help you figure out where you should focus your efforts when creating your first marketing video, and which type of video to start with. All quiet on set? Let's dive in....
Jeff Domansky's insight:
Not sure how to get started creating marketing videos? Use HubSpot's framework to decide where to begin filming.
CCI VAL D'OISE's curator insight,
July 29, 2017 3:33 PM
Not sure how to get started creating marketing videos? Use HubSpot's framework to decide where to begin filming.
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Nearly half of millennials (43 percent) have been misled by medical information on the internet. A recent Harris Poll found that people tend to click the first article that comes up in a search, even though such articles are often advertising content aimed at selling medicine or medical devices. When people aren't searching, they are often coming across such misleading content via social media. Of the 20 most-shared articles about cancer on Facebook last year, over half, according to The Independent, contained claims discredited by doctors and health authorities. How does this misinformation make its way into widely circulated articles? Often, it is there on purpose: Content marketing -- corporate advertising disguised as articles, videos and information -- is being systematically manufactured on an industrial scale....
Jeff Domansky's insight:
Spin is spin, even when it is written by journalists. Tamara Pearson takes a look at fake content marketing.
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While many imaging apps’ tools closely resemble those used by artists in the real world – such as brushes and pens – the color picker feels like a completely digital device. A new project from the folks at Adobe Research and University of Toronto reimagines it as a skeuomorphic palette that’s designed to be more natural and intuitive, while allowing for the creation of harmonious color schemes and works of art. Instead of forcing users to choose from colors from across the entire spectrum, Playful Palette presents you with an interface that’s more like how you’d mix paint in real life. Pick a bunch of colors represented as paint blobs, make a puddle with them, blend them with lighter and darker hues by pushing in different directions and get a gradient of colors to work with. Hit ‘play’ on the clip for a better idea of what I’m talking about:...
Jeff Domansky's insight:
Adobe Research and University of Toronto have reimagined the color picker as a skeuomorphic palette that's designed to be more natural and intuitive.
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By and large, ecommerce marketers are well aware that sites like Facebook, Twitter, Instagram, and Pinterest can be used to generate leads. But what about community sites like Reddit and Quora?Despite their ubiquity, e-commerce marketers across the industry don’t realize that Reddit and Quora can be absolute gold mines for finding leads and prospects. "We get more conversions from Quora, but get more leads and traffic from Reddit. And, our conversion rate from Quora is higher than organic search or social media." - Brad Ervin, founder of Hippie Butter If you’re not familiar with either service, both are information and content-sharing platforms that anyone can join....
Jeff Domansky's insight:
Increase traffic and sales by using your industry expertise to build fans, trust and loyalty on Reddit and Quora. Practical DIY.
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Business-to-business companies in industries of all kinds are increasingly seeing the impact of successful content marketing campaigns, with those campaigns even becoming the norm for gaining viable leads and converting them to customers. A recent study by The Content Marketing Institute found that nearly 90% of B2B marketers are now using content marketing as a core component of their online marketing strategy. And 52% of companies not currently using content marketing say they will launch a new campaign within the next 12 months—meaning, by the end of 2017, over 95% of B2B marketers will be utilizing content marketing. How can your company compete in this highly competitive new approach to gaining customers and keep from being left in the dust? Read our 10 trends for 2018 to get ahead of your competitors and begin implementing strategies others will be catching up to next year....
Jeff Domansky's insight:
The stats are powerful and positive for content marketing ROI.
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From
mention
So, what’s Mention anyway? We get that question a lot. The thing is, it’s not always easy to understand what Mention does, what media monitoring is, or how we make your life easier. So we decided to create a long overdue but short video to explain just that. It wasn’t easy, but we’re very glad we did it, and are quite happy with how it turned out: So that’s our video. It’s only a minute long. But it took no less than 160 hours of researching, brainstorming, writing, a bit of screaming, and lots of trying. We learned heaps, and we’d like to share all of it with you. If you’re thinking of creating a product video but don’t know where to start, read on to see every step we took and learn from our experience....
Jeff Domansky's insight:
Want to create a product video but don't know where to start? Mention just created thers. Read on to see every step they took and learn from their experience.
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Websites that are considered as modern and fresh today, will not be treated in the same manner tomorrow because Web design trends are changing constantly with time. Professionals associated with the industry are aware of the fact that every year brings new challenges and opportunities in the field of web design and development. Therefore, it is important to know how to make them flexible and adaptive towards the rapidly changing trends of website design. Here, we have put together a list of web design trends that will have a bigger impact in 2018....
Jeff Domansky's insight:
Here's what's trending in design in 2018.
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Creating lucrative relationships with these people is usually extremely challenging. However, LinkedIn now makes it insanely easy with its content marketing tools. You can create content assets, push them out to these influential people, and generate new leads at scale. And I’ll show you how to do that in this article....
Jeff Domansky's insight:
Neil Patel shares an epic post on how to get results on LinkedIn using content marketing. Recommended reading! 9/10
Philippe Coll's curator insight,
August 1, 2017 9:38 AM
Quand c'est Neil Patel qui le dit, on écoute avec les deux oreilles...au minimum !
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The concept of content marketing has been around for hundreds of years (see this example from 1672), and the discipline has gained incredible popularity since 2007, according to Google Trends. But, when we recently launched a new e-book that answers common content marketing questions, we learned that many of our readers are just getting started. As such, we want to make sure we continually cover the basics. Whether you are new to the practice, need a new way to look at what you’ve been doing, or need help explaining this to your relatives, this post is for you....
Jeff Domansky's insight:
How to explain content marketing to yourself, your boss, or your relatives from the Content Marketing Institute.
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Google makes the Chrome browser and Google makes Gmail. Naturally, the Chrome Web Store has some excellent extensions to improve your Gmail experience. But it also has several that you don’t need. Let’s sift the gems from the mud.
Jeff Domansky's insight:
If you use Gmail, some of these tools will really speed up and enhance your marketing.
CCI VAL D'OISE's curator insight,
July 31, 2017 4:16 PM
If you use Gmail, some of these tools will really speed up and enhance your marketing.
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My fan page has over 900,000 fans. And you know what I wish I never had 900,000 fans.
Jeff Domansky's insight:
Smart advice from Neil Patel: Don't buy Facebook sessions to boost your Facebook page and likes.
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Bob: “I can can I I everything else.”
Jeff Domansky's insight:
That time when bots started using their own language and programmers had to cut them off.
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The Russian attempt to influence the 2016 American presidential election, using what intelligence agencies call “active measures,” has dominated U.S. headlines.There is, however, a second front in Russia’s effort to shape the hearts and minds of American citizens, and it’s received almost no attention in mainstream U.S. media outlets since the election. As someone who studies the growth of global public relations, I’ve researched the roles PR firms play in shaping public perceptions of international affairs. For years, Russia has been involved in public relations campaigns that have been developed and deployed by prominent, U.S.-based, global PR firms – campaigns intended to influence American public opinion and policy in ways that advance Russia’s strategic interests....
Jeff Domansky's insight:
PR or propaganda? Is public relations simply a more insidious form of fake news asks Sue Curry Jansen?
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With content marketing becoming more and more ingrained in companies of all sizes and types, it’s only natural that executives are starting to increase scrutiny of content marketing budgets and expenditures. Like social media, content marketing is by no means free. As Charlene Li once said, “It’s not inexpensive; it’s just different expensive.” If you’re a content marketing practitioner, manager, or director in anything beyond a very small organization, at some point you’re going to be asked to justify all this content....
Jeff Domansky's insight:
Jay Baer shows how to calculate content marketing ROI, and discusses why content marketers must pay close attention to this all-important success metric.
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"Should I kill off my blog?” These are valid questions. In this article, I’ll help you come up with valid answers. First, we’ll look at a few “false flag” reasons you may feel like calling it quits and how to get past them. Why dwell on the false flags? I don’t want you to make a permanent decision based on problems that can be fixed easily. It could simply be a case of you using the wrong strategy. Then, we’ll get into the circumstances that may warrant killing off your blog....
Jeff Domansky's insight:
Neil Patel says blogging is a super high-maintenance and isn’t for the faint of heart.
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After feeding 270,000 words into a computer program that studies language patterns, The New Yorker got a result that’s about as awful as the real thing. The neural network studied each of these 270,000 words, as well as how they fit together contextually and came up with, well, this: The preceding speech was written entirely by this AI language model. Unlike human speech, The New Yorker could dial the program up from one to five, each with its pros and cons. Level one, for example, is fairly accurate speech, albeit with lots of repetition. At level five, we see the program work at full capacity, but what comes out is, believe it or not, actually more nonsensical than Trump’s actual speech. In my estimation, the real Donald Trump falls somewhere between levels one and two. There’s lots of repetition, a few made up words, and a lot of random nonsense. On his better (worse?) days, he could even approach a level three, but only at times. Interesting, but as the video proves: we’re not quite there yet....
Jeff Domansky's insight:
A Donald Trump speech written by Artificial intelligence? You betcha! And the result is bigly hilarious!
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A common myth suggests that great presentations are an art form. While some of the world’s best presenters are certainly artists, we know that their presentations obey the kind of narrative structure that allows even novice public speakers the opportunity to deliver great presentations. So, What is Narrative Structure?Well, that depends on the industry, because narrative structure is important in every profession. While different definitions exist, they all point to the “structural framework” of how an idea or story is presented to an audience. The reliance on structure in a narrative underlines just how attainable great, engaging presentations are. Because if we can show how those are built (e.g. the skeleton), then all that’s left is adding the muscle, or content, and delivering it according to the narrative structure. The other key element in the narrative structure definition is the idea or story. Without the idea or story, there is no narrative to structure. So we really want to lean on storytelling as a way to engage our audience, and for a good reason....
Jeff Domansky's insight:
Learn how you can create a great presentation using narrative structure!
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You can bet your family jewels that the SEO scene isn’t all sunshine and rainbows. If anything, the landscape has grown to be such a ruthless, cutthroat, and merciless space where a business can easily be overtaken by their competitors in the blink of an eye. That being said, if you want to improve your search ranking, and remain relevant and competitive in your industry, then you need to stay abreast of the current SEO trends and techniques. Well… I want to help you with just that....
Jeff Domansky's insight:
Want to improve your search ranking? Learn the latest SEO trends and techniques for link building, self referencing canonicals, and more
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Social selling is one of the hottest opportunities in digital marketing today - here's how it works.