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How do you increase sales? Know your audience. Columnist Jordan Kasteler explores 10 marketing strategies that will help you understand what makes buyers tick. 
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Disney/Pixar’s latest movie Inside Out, writers delved into a conceptualized idea of how emotions affect and influence our reactions, our memories, and even our personalities. Imagined as the inner workings...
Kasia Hein-Peters's insight:
Good marketers should use these psychological truths to develop better products...
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Casper is a startup that provides “outrageously comfortable” mattresses sold directly to consumers — eliminating commission driven, inflated prices. Since its launch in April 2014, the brand has grown rapidly, generating $30 million in revenue over a 10-month period and expanding its team from five to 70 people.While Casper has always powered an on-brand, on-domain blog, the brand made a surprising&hellip
Kasia Hein-Peters's insight:
Building thought leadership and trustworthy brand perception through unbranded content
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We all tell stories, whether we realise it or not - it's how we pass on wisdom and knowledge. A great storyteller creates a lasting connection between their story and audience. Here are 3 simple tips for writing stories that people connect with.
Kasia Hein-Peters's insight:
A few very useful tips to write engaging stories
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Cause marketing is bringing a for profit company and non-profit organization together to do good.
Kasia Hein-Peters's insight:
The value of cause marketing
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It's not easy to lose weight in our "super-sized" nation, but researchers at USC Dornsife and the USC Marshall School of Business have found that even modest incentives to eat smaller portions work in a big way.
Kasia Hein-Peters's insight:
This strategy could be adopted to drive healthy choices
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We are now living in a world of Underdog brands, writes Bill Drummy. So the question is, what does an Underdog need to do to win?
Kasia Hein-Peters's insight:
The underdog strategy
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Clever Girls Collective and Make-A-Wish Greater Bay Area won the WOMMA 2014 Gold WOMMY Cause Marketing Award. Make-A-Wish Greater Bay Area ...
Kasia Hein-Peters's insight:
Great example of a cause marketing
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![Importance of Storytelling in Content Marketing and How to Build Them [Infographic] | Good Marketing | Scoop.it](https://img.scoop.it/ICRqoc6TWVriom_f83ovAjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
From books to movies to digital content, stories are revered everywhere. It’s the best way to connect with your readers and engage them, using scientifically proven ways. Storytelling is a way of c…
Kasia Hein-Peters's insight:
Basics of storytelling, well explained by our marketing colleagues from New Delhi
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Can you still do content marketing like a boss in an unsexy industry or with a limited budget? Yes. Here are four takeaways – Content Marketing Institute.
Kasia Hein-Peters's insight:
Good learning about content marketing done like a pro
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Target offers college students a chance to furnish a dorm room by scraping their Facebook photos.
Kasia Hein-Peters's insight:
Target is personalizing dorm rooms by scraping your Facebook page...
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Kasia Hein-Peters's insight:
Data without a narrative are less impactful
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Whether it's a chart, a graph or a colorful pie—a graphic can have the power to influence the meaning of your data, and consequently, how people respond to it.
Kasia Hein-Peters's insight:
Proper data visualization can be a powerful part of your storytelling
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Kasia Hein-Peters's insight:
This report by Center for Positive Marketing measures which brands improve our lives.
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Your content marketing plan/strategy needs to answer 3 questions - who are your audiences? what content are they looking for? where do they go to find it?
Kasia Hein-Peters's insight:
The article provides different options to analyze your audience, with the goal to get to know them better. As a result, you may create a better content, which will match their interests and needs.
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A new study using chimps and bonobos shows our human preference for positive framing is deeply rooted in our psyche. Learn how to sell with positivity.
Kasia Hein-Peters's insight:
How positive or negative framing affect our choices
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American consumers have grown accustomed to being asked to make donations when checking out at stores and restaurants —nearly three out of four Americans have given this way according to a recent Good Scout Group study.
Kasia Hein-Peters's insight:
Most consumers like giving to charity at check out
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There are 3 key steps that you need to succeed at content marketing. If you implement the first 2 but don't execute the last vital component, you will fail.
Kasia Hein-Peters's insight:
Traffic and engagement should lead to conversion, otherwise it is a waste of time
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With back-to-school spending tightening up, the country's biggest retailers are going full-on Motown to win kids over, with Old Navy, Macy's, and Target all introducing musical campaigns inspired by
Kasia Hein-Peters's insight:
Back to school campaigns this year are based on Motown theme and cause marketing
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In our collective world of marketing, digital is the other shoe that’s dropped but hasn’t yet found the floor. Econsultancy’s insightful 2015 survey of digital trends finds that 43% of brand re…
Kasia Hein-Peters's insight:
Future trends in marketing based on a survey
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Why brands should embrace 'slow marketing', The frantic pace of our 'always-on', digitally driven marketing world means that slowing down is becoming a business necessity, writes Nicola Kemp. | Marketing Magazine
Kasia Hein-Peters's insight:
Wholeheartedly supporting "slow marketing" :-)
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I hear it all the time: "you can talk all you want about thought leadership and content marketing, but we're here to sell stuff." Have you ever heard that
Kasia Hein-Peters's insight:
There is a lot of value in storytelling
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A memorable unique selling proposition will help drive your organization's overall success. Here's how.
Kasia Hein-Peters's insight:
Nice article about creating a good USP
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Between them, Dave Isay of StoryCorps and Brandon Stanton of the photography website, Humans of New York, have collected more than 75,000 stories from regular folks around the world. They share the...
Kasia Hein-Peters's insight:
Active listening is a basis for successful storytelling...
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From
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How do you compete in an industry controlled by just three companies? One start-up decided to find out for itself.
Kasia Hein-Peters's insight:
There are a few things that make this example interesting for me: - value innovation in a commoditized market, where decisions are made mostly based on price - creating a very different value proposition, focused on customer-centricity - use of technology (app) - storytelling as a way of customer engagement
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Nothing new, but a useful reminder why some techniques work in marketing