Marketing de contenidos, artículos seleccionados por Eva Sanagustin

Do you want to create a buyer persona for your business? In this guide, we’ll share how to create a concrete buyer persona, including templates & examples.

Why Talking to the Whole World is a Terrible Content Marketing Strategy

By understanding the archetypal, intrinsic meaning of your brand and products, you can design the most effective digital customer experiences.

Is it possible to narrate a story with social media posts that are supposed to be short and sweet? Yes! Here're 20 creative social media storytelling ideas.

Brainstorming is notorious for being unstructured and often unactionable. People get in a room with some Post-its and whiteboards and expect the great ideas to happen. The problem is, even if there are great ideas in the room, there is often no clear-cut way to decide on what ideas to take action on. About a year ago, I and my colleague Michael (founding partner at AJ&Smart) were sitting in a masterclass run by the fantastic Adrian Howard on the subject of feature prioritization in agile development. More specifically, we were asking how we could decide which feature comes next and when it should be released.

What if you could just re-use your existing content, instead of having to come up with new ideas for blog posts all the time?

In the previous text I described how to create a Customer Journey Map in few easy steps. Today I’d like to present some examples of inspiring maps which differ in …

Want to grow your blog from 0 to 1,000-50,000 visitors/month? Then learn these 101+ tips on how to promote your blog posts the right way!

Build yourself an editorial calendar and work smarter, not harder with these best practices from our very own Maren Hogan:

In this blog post, you'll learn how to build a social media and online following using content curation. Crate will help you curate content more effectively.

More consistency. Better frequency. Clearer organization. Those are the exact things an overwhelming majority of you told us you’d like help with for your blog posting schedule. I can see …

Do you want to get a name for yourself? Well, an expert roundup is a great idea. Employ these strategies and watch your blogs traffic explode to new levels.

Siempre he defendido el calendario editorial como una herramienta básica para el redactor de contenidos y para cualquiera dentro de la empresa que se relacione con contenidos. Por eso, hace más de 2 años que

Tips for diversifying content strategy and organizing content production and distribution efforts using an editorial calendar to improve engagement.

Creating a content strategy requires a lot of work. In this post we show you how you can create a killer content strategy for your WordPress website.

9 steps to creating native advertising that works.

There are a few foundational aspects that remain consistent, no matter your field or target customer.

How to create customer journey maps that are actionable and deepen your understanding of customer behaviors, thoughts, and feelings across all touchpoints.

Aprende paso a paso con herramientas gratuitas a analizar la estrategia de contenidos de tu competencia y conocer cómo optimizan los contenidos para SEO