Marketing de contenidos, artículos seleccionados por Eva Sanagustin

These top content curation tools will help you with your digital content curation goals in any profession (social media marketer, influencer & blogger).

Who is your buyer persona? How well do you know them?

Your editorial calendar is at the heart of your content marketing strategy. Update your calendar to organize and optimize all your content marketing.

You get the most engagement on curated content. You are showing your readers content that is valuable enough to share with them.

El inbound marketing es la única metodología que ofrece los resultados de negocio que exigen estos líderes empresariales de hoy en día. Te contamos por qué.

Ask these questions to improve your content marketing performance. Turn the insights you gain into business intelligence to achieve your business goals.

This post will show you how to build and use a social media editorial calendar. Plus, download a free calendar template you can start using right now.

Content writers specialize in different types of writing — do you know which type you need for your next content project?

If there's one thing you need to know about having a successful business, is this: There's no success without a plan. This principle is applied to the world of content marketing in the form of a content calendar. Unfortunately, planning a content calendar can be hard. There are too many moving parts, and sometimes you can fall into a paralysis by analysis situation. Since I don't want that to happen to you, in this article I will show you how you can create a simple content calendar in under 60 minutes. Grab your timer and get ready. We have a lot to

Marketers need to understand how customers make purchasing decisions. This journey map framework can help your brand do just that.

If you run a blog, magazine, newspaper, YouTube channel, or content marketing team, an editorial calendar is an absolute must. But maybe you’ve seen some terrifying editorial calendars—physical calendars filled with chicken-scratch, giant spreadsheets full of jargon, or a Google Calendar that’s never updated.
There ar

Everybody it seems is doing Content Marketing nowadays. Or at least thinking about doing Content Marketing. Whether it is through one of their social channels, or via their owned properties like their website. Content Marketing is  �� As a Content Marketer, though, it’s simply not enough to simply do research, write, publish, and then repeat …

He estado un rato dudando si poner como título de este post por qué deberías incluir una guía entre tus contenidos pero me ha parecido mejor ir al grano y usar directamente el beneficio para que quede claro lo evidente: es una buena idea crear un ebook en PDF u otro formato.

Are you using content marketing to promote your business? Find out how to create an editorial calendar to help you plan your strategy

Creatively re-share your own content so you can repurpose your existing blogs, podcasts and videos to get more views and reach more people.

El tiempo nunca sobra cuando hablamos de contenidos, aunque parezca que 3h al día es mucho. Ya vimos las opciones para no tener que actualizar por un tiempo el blog, así que el post de

Need some fresh content marketing ideas? Let your culture be your inspiration. Here are 5 ways to turn your culture into great content.

Your best ROI is producing high-quality content in greater volume.

Whether you have multiple people writing your social updates or you do it all yourself, here’s how you can create your own style guide and stay consistent!

We'll show you 11 different content promotion tactics we used to grow our traffic by over 230% in only 8 weeks.

Mapa de contenido o content mapping para ventas:qué es, qué factores influyen y cómo crearlo.

This is a big topic around here. I’ve seen many automated content curation tools popup now and then. Most of these are targeted to the IM crowd and promise big things. You also have other tools like Paper.li that claim content curation but are just veiled attempts at aggregation. Our philosophy is different than many... Read more »

How much do you really know about your audience, customers and website visitors? Lilach Bullock shares her tips for how to understand your audience better.