Marketing de contenidos, artículos seleccionados por Eva Sanagustin

Thinking of launching a content curation site? We'll show you how you can in WordPress using the WP RSS Aggregator plugin.

6 ways to make the whole company unofficial members of your content marketing team – Content Marketing Institute

You wrote it years ago. It did well at the time. People liked it …and clicked, opened, commented and shared it. But then you and your readers moved on. You never looked back.
But maybe it’s time to revisit those old…Read More ›

Never wonder how often to post on social media again. We've sorted through data from 10 studies, and we're sharing what we've learned here.

Use this three-step content strategy starter kit to make good, strategic content decisions for your brand – Content Marketing Institute

In my last article we explored how to effectively use content marketing for the SaaS industry. Today, I want to talk about another industry that I'm questioned about all the time: the medical industry. Medical content marketing can be intimidating for those in the know. They realize that there are regulations [...]

Post con ebook que recopila las opciones para hacer curación de contenidos en Facebook.

Marketers increase their brand’s visibility, improve their thought leadership program, boost their organic SEO efforts, as well as genuinely increase sales through content curation.

Do this simple exercise to create a clear picture of your customer-journey content map – Content Marketing Institute

Il lavoro di blogging è ricco di insidie ma ci sono delle risorse che fanno la differenza: le reader personas. Spesso chi muove i primi passi in questo settore crede di poter scrivere senza una guida,

When considering your marketing strategies, it is important to have an idea of what type of person you'd like to be marketing to. Here are some ways to define your ideal client persona.

Instrucciones paso a paso para elaborar un presupuesto anual de contenidos con un modelo universal para organizaciones de cualquier tamaño

Mapping the customer lifecycle is the first step to a marketing strategy that drives real results. Don't miss these 3 recent updates!

An effective content strategy brings together the best tools, tactics and strategies in online marketing and delivers you quality leads time and time again.

Sometimes, all your content needs is a little refreshing & repurposing to keep your audience interested. Check out these examples to learn how to do just that.

NewsCred compiled the essential Google Analytics tools that every advanced marketer should understand to optimize their content marketing campaigns.

Análisis de las diferencias entre User Journey, Content Flow, Task Flow y Sales Funnel en el recorrido de un usuario por un sitio web o app

There has been a tremendous growth in B2B marketing. Content marketing is driving this growth. Learn how to use content marketing to grow your startup.

Ben Beck gives us four methods to calculate ROI that will help you with your content marketing mission.

Sales - At what point does a buyer persona mutate from a useful marketing tool into a meaningless collection of bullet points, stock headshots, and random guesses? Here's what we reall

What comes first? The chicken or the egg? The website or the content? Developing a cohesive content strategy during the web design process can present quite the conundrum. Designers want content to start work on the design, while many copywriters want a preview of the visuals to develop content. So how do you come to […]