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Scooped by
Eva Sanagustin
April 30, 2012 10:13 AM
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How to ensure your content is developed, discovered, and distributed.
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Scooped by
Eva Sanagustin
April 29, 2012 6:36 AM
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Links still matter for SEO.Not low-quality links, not reciprocal links, not the kind of links you can buy in bulk for cheap from some sketchy source in the...
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Scooped by
Eva Sanagustin
April 29, 2012 5:43 AM
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Scooped by
Eva Sanagustin
April 27, 2012 8:06 AM
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Let's face it, content marketing has gone mainstream. That kind of sucks, really, because it used to be a hugely powerful differentiator in most markets.
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Scooped by
Eva Sanagustin
April 25, 2012 6:50 AM
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“El Contenido es el Rey”, de esto no cabe duda y así lo afirman cientos de profesionales del sector del marketing.
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Scooped by
Eva Sanagustin
April 25, 2012 5:57 AM
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Scooped by
Eva Sanagustin
April 25, 2012 4:42 AM
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Yesterday, 250 million photos were uploaded to Facebook, 864,000 hours of video were uploaded to YouTube, and 294 billion emails were sent. No wonder content curation is one of the most important jobs of our digital age.
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Scooped by
Eva Sanagustin
April 23, 2012 9:30 AM
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The words editorial calendar may imply a complex concept requiring special tools and formatting, but creating one is simple matter, as Heather shows with three steps.
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Scooped by
Eva Sanagustin
April 22, 2012 1:53 PM
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Sometimes I think content marketing can be made so convoluted and complex that it's nearly impossible to execute. I've seen spreadsheets and diagrams and lists of things you must do that make my head hurt.
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Scooped by
Eva Sanagustin
April 20, 2012 4:07 AM
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With Facebook’s recent purchase of Instagram and Pinterest’s meteoric growth, photography has become the content marketing darling of 2012.
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Scooped by
Eva Sanagustin
April 19, 2012 6:09 AM
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Fact #1: You don't need to be a content producer to market with content. Fact #2: Not all curators work in museums and have elbow patches.
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Scooped by
Eva Sanagustin
April 18, 2012 3:32 AM
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Scooped by
Eva Sanagustin
April 18, 2012 3:26 AM
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Este es un artículo de autor invitado: epoint Si estás en el mercado de los CMS, probablemente ya habrás descubierto que hay más en la utilización de un...
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Scooped by
Eva Sanagustin
April 18, 2012 3:23 AM
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Scooped by
Eva Sanagustin
April 17, 2012 4:05 AM
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la fiebre de las firmas de moda por el contenido editorial les permite controlar el mensaje y consolidar su identidad...
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Scooped by
Eva Sanagustin
April 11, 2012 2:22 PM
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Scooped by
Eva Sanagustin
April 11, 2012 4:32 AM
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Every once in a while in your career you get to work on a dream project. One that’s challenging, rewarding and uses your talents to the utmost. But it requires a client with the guts to do so...
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Scooped by
Eva Sanagustin
April 10, 2012 4:31 AM
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Every time I hand over my business card, I am confronted with such questions; “What does a content strategist do?
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Scooped by
Eva Sanagustin
April 8, 2012 11:11 AM
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A menudo tenemos dudas acerca de si un proyecto puede considerarse o no una narración Transmedia. Esta infografía de Steve Peters nos ayuda a entender si es o no Transmedia. Muy clarificadora.
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Scooped by
Eva Sanagustin
April 5, 2012 6:03 PM
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MarketingProfs chief content officer Ann Handley explains why companies need to hire brand journalists to tell their stories engagingly, honestly, and well.
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Scooped by
Eva Sanagustin
April 4, 2012 4:13 PM
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If there’s one single reason why companies around the world continue to incorporate “content marketing strategies” into their yearly plans – it’s because it has been working for hundreds, if not thousands of years!
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Scooped by
Eva Sanagustin
April 4, 2012 5:39 AM
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Content marketing should be a key ingredient in your social media and digital marketing recipe. It takes a lot of time, but when it’s done correctly it can be the gift that keeps on giving.
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Scooped by
Eva Sanagustin
April 4, 2012 4:43 AM
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Curation Content is a Content Marketing tactic that SEOs should learn and use. This guide will tell them all they need to know about Content Curation: what it is, how to do it, and why to do it for the highest benefit of their campaigns.
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Scooped by
Eva Sanagustin
April 2, 2012 2:17 PM
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Scooped by
Eva Sanagustin
April 2, 2012 2:15 PM
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Content comes in good and bad forms. Keyword stuffed content is bad, and optimized, helpful content is good. Jayme Thomason walks through the good and the bad.
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