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The content strategy field is developing its own context, and this framework is offered as a starting point from which we can build a common vocabulary. 
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B2B Marketers have always been doing content marketing.
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Having a good content strategy isn’t always easy. Here are 7 reasons your content strategy might not be generating leads as effectively as it should be.
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It is undeniable: video marketing works. But how do you integrate video into your overall marketing strategy and make the most of your efforts?
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"One thing that becomes clear from the latest Pew report on the state of media is just how big a role aggregators -- both human and machine-powered -- are playing in news consumption." comments Mathew Ingram on GigaOm.
NB: the whole report is available here. Via Guillaume Decugis
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Small business can't afford to be inefficient with their marketing dollars. Is content marketing worth the risk?
In this article Gary Pedersen explains the benefits of content marketing, including: better engagement with consumers, efficient customer retention and more sales.
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![Social Media Versus Content Marketing [Chart] | Heidi Cohen | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it](https://img.scoop.it/xP_wx7uvhx8Iqa6JRTczI875RAI9Px9XbHyEy9yyeSM=)
Social media and content marketing often used interchangeably, so what’s the difference for marketers and why should they care?
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Content marketing is on the rise, and businesses that want to leverage custom content to generate leads and sales should focus on on strategies to engage, educate and earn.
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More than just pretty pictures, infographics can increase website traffic and brand awareness.
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¿Quién no conoce las infografías? Esos diseños llenos de datos interesantes sobre un tema específico, consejos prácticos y gráficos explicativos a...
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![Content Marketing: The Power at the Heart of Social Media, Search, and Sales [Chart] | ClickZ | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it](https://img.scoop.it/1f6ccMUCOXJLCwQ1wd_xA875RAI9Px9XbHyEy9yyeSM=)
The three S's of content marketing: social media, search, and sales.
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All these years of drum-thumping, and we still run into people who don’t know what content strategists do. Who are you guys again? You're the copy people,...
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Effective content marketing holds people’s attention. It gives you a distinctive brand, loyal fans and increased sales.
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Pinterest, sí, mucho Pinterest.Pero resulta que nos gusta y que podemos aprovecharlo al máximo en nuestras coberturas periodísticas...
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Learn the art of telling a story with your content, and see more success with your social media marketing.
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Corporate communicators, think of yourself as storytellers if you want people to remember your brand, products or executives.
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How to steal other people's ideas (without being a jerk about it)...
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Keep the rabbit hole of the Internet open by honoring discovery.
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Our childish taste for make-believe, it seems, is a little more serious than we thought. Laura Dietz, Times Literary Supplement “Why storytelling?
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![Content Marketing: How To Leverage Social Media’s 7 Sins [Research] | Heidi Cohen | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it](https://img.scoop.it/ccsynEVLsfA0mPbsoVswurmaMWt8S7yYbGKaDIxiMng=)
