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Editorial calendars are an essential part of B2B content marketing. Here are eight really great resources for helping produce an effective editorial calendar. 
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Freelance marketing strategists offer advice on B2B marketing topics. Copywriters, white papers, case studies, web copy, web 2.0 and more.
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Content marketing is a long-term strategy to attract, convert, and retain customers. And one of the most effective tools you can use to execute this long-term strategy is: a calendar. No, really.
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One of the mandates bandied about lately is that B2B marketers need to become listeners.
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There is nothing like being truly captivated by great storytellers in action. Whether that story is Harry Potter (i’ll admit it), listening to Wilson Minor speak, or watching really great advertising in action. A great story is a powerful thing.
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En enero publicamos en el blog Sin Tinta un tutorial para animar a editar eBooks en tres minutos.
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Primer post de la serie sobre el perfil profesional del Content Curator, realizada por Evelio Martínez en el que se esboza qué se entiende por curación de contenido y por qué se está generando tanta conversación en torno al término.
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Cines en los que no tienes que apagar el móvil.
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En la distribución de contenidos, es importante medir el retorno de objetivos (ROO).
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As human beings, we're no strangers to role-playing. To be quite honest with you, I myself am no stranger to role-playing (you should have seen me last night).
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El marketing de contenidos está de moda… las últimas noticias nos han llegado, como no podía ser menos, de la mano de Google, sí a poco más de un...
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This guest post is by Brad Smith of FixCourse.com. Blogging doesn't have to be hard. It takes a lot of ...
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A few years ago, I found myself at an impasse. Working for a nonprofit, I helped missionaries tell their stories. There was one problem: I didn't believe it.
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Education is the key to selling content strategy. Demonstrate the value of your work by explaining what's needed (and why) at each step in the process.
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Shopping cart abandonment and conversion rate drops on a checkout page may seem to be a bitter fact of e-commerce life. Print out this helpful checklist and use it to optimize your checkout page for higher conversion rates.
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If you think SEO is the abbreviation for an airport, then you're in big trouble. If you think customer-focused marketing is about deciding which segment of...
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From
mashable
There’s no single type of content marketing that works best for all companies. Diversification is key. Here are twelve types we recommend.
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This approach to being found organically will help answer two critical questions: how do you know if you’re maximizing your SEO investment given the changes Google has introduced and how you can sell your services and prove value to your clients?
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Guest Author Mitt Ray discusses how to write and use white papers as powerful tools for content marketing, lead generation, branding, and more!
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Many brands, agencies and designers are creating cool infographics to reach its customers and engage with influencers.
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Las visualizaciones gráficas son herramientas poderosas para mostrar conceptos e ideas. Son útiles para atrapar a los usuarios en un gráfico con la información que compilamos para elaborarla.
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Blog post at Two-Sided Perspective :
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What’s your biggest content marketing challenge?
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