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IBM recently published research finding that about 80 percent of those who begin a corporate blog never post more than five entries. And that’s just blogging. 
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Including brand journalists in the content planning process helps fuel ideation and assures that tactical factors are considered before creating content.
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Para poner un ladrillo encima del próximo si creas un blog tienes que darlo todo en cada post. Crear contenido para la eternidad es todo un reto.
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Señalamos algunas (aunque no todas: serían muchas y todas de muy alta calidad) webs de Agencias de Comunicación y RRPP, que están apostando por el marketing de contenidos, distinguiendo entre las diferentes entradas (blogs, artículos, link externos, videos, premios, etc.); la publicación de Libros Blancos: informes, previsiones, perspectivas y consejos que no solo demuestran su experiencia, su autoridad en los sectores tratados, sino también en muchos casos lanzan un mensaje de optimismo teniendo presentes los datos actuales de la Comunicación, las Relaciones Públicas, del mundo editorial y de las futuras previsiones.
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Webinar attendance is strongly debated. There are different reasons people register and don't attend, but the real answers lie with your target audience.
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El marketing de artículos es una parte del Marketing Online, te ofrecemos tres consejos para que tus campañas de Marketing Online sean mucho mejores...
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Looking for a definition of content marketing? Here are six useful examples depending on your current content marketing need - formal, for practitioners and even one for non-believers.
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![Checklist: 12 Things You *Must* do After Writing a New Blog Post [with Infographic] | Unbounce | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it](https://img.scoop.it/GBjgNtU9uYB8iduh7dV7bs75RAI9Px9XbHyEy9yyeSM=)
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unbounce
This post and infographic has 12 great tips to help you promote your latest blog post. Check it out...
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OK everyone. Take a deep, freaking breath. I can't sneeze right now without spraying germs on someone's attempt at a data-driven work of art. Here's why the poster you paid someone $400 to make isn't an infographic: Lack of clarity.
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There are a lot of great pieces on the techniques and tools of content curation, and almost all of them include some version of do’s and don’ts.
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You are well aware that blogging regularly brings new prospects in and keeps your clients coming back to your website, right? So use these tips to plan your blog posts, and you can set yourself up for success for the whole year.
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El plan de contenidos (o plan editorial) es una de las últimas cosas en las que se piensan al diseñar un social media plan, pero tiene la misma, sino más,...
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¿Cómo lograr el equilibrio entre el SEO, el contenido y la acción social?
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Set some objectives It’s almost too easy to kick off a content marketing strategy.
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The Internet is mostly a sea of black and white. Good images are the magic ingredient that can make a page pop.
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Content strategy ROI is always big concern, as it should be. It seems hard to measure, because content has both immediate and long-term, tangible and intangible effects on a business. How do you know if it’s worth the investment?
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Back in the 90s, more than 15 years ago, when most of us were learning how to use e-mail, Bill Gates predicted the onset of content marketing.
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Cuando programamos los tweets hay cuatro cosas que pueden aumentar el engagement con nuestros seguidores...
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A simple step-by-step guide to establish a blog conversion strategy and measure it by setting Google Analytics Goals...
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