Marketing de contenidos, artículos seleccionados por Eva Sanagustin
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Marketing de contenidos, artículos seleccionados por Eva Sanagustin
Recopilación de artículos sobre content marketing, content curation y content strategy. Otros recursos gratuitos en www.marketingdecontenidos.es
Curated by Eva Sanagustin
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August 3, 2012 5:18 PM
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Estrategia de contenidos gratis: ¿Puedes sobrevivir sin ella?

Estrategia de contenidos gratis: ¿Puedes sobrevivir sin ella? | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Para la micro empresa, una estrategia de contenidos gratis distribuidos en la nube suele ser la opción nº1 para dar a conocer tu proyecto.
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August 3, 2012 5:37 AM
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¿De qué hablamos cuando hablamos de Marketing de Contenidos? | THE SOCIAL MEDIA FAMILY

¿De qué hablamos cuando hablamos de Marketing de Contenidos? | THE SOCIAL MEDIA FAMILY | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
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August 1, 2012 12:52 PM
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The Social Media Publishing Schedule Every Marketer Needs [Template]

The Social Media Publishing Schedule Every Marketer Needs [Template] | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Learn how to schedule your social media content in advance with a templated publishing schedule.
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Scooped by Eva Sanagustin
July 30, 2012 4:32 PM
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PromotionWorld : The 8-Step SEO Content Marketing Action Plan

Multiply your online visibility, gain new customers, and establish your company as a leading expert in your niche by following this 8-step SEO copywriting marketing action plan.
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Scooped by Eva Sanagustin
July 28, 2012 11:15 AM
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Online Display Ads: The Brand Awareness Black Hole - Forbes

Guest post written by Gilad de Vries Gilad de Vries is vice president, brands and agencies, at Outbrain, a content discovery platform. Previously, he was a principal at Carmel Ventures, an Israeli venture firm.
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July 25, 2012 7:21 PM
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Content Marketing | Comunicas

Content Marketing | Comunicas | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
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July 23, 2012 5:43 PM
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5 Signs That You Don’t Know Your Audience

5 Signs That You Don’t Know Your Audience | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Audience profiles are more than just a nice idea. Locking eyes with your audience is essential — especially when helping a prospect make a complicated decision.
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Scooped by Eva Sanagustin
July 13, 2012 7:43 AM
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Promoción inteligente: Twitter, Facebook, Pinterest, Google Plus, Linkedin, estrategias distintas, objetivos comunes

Cuando abordamos la elaboración de una estrategia de marketing de contenidos para posicionar y lograr influencia para una marca, con frecuencia nos encontramos...
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Scooped by Eva Sanagustin
July 12, 2012 4:49 PM
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7 Steps to Creating White Papers that Generate Leads

7 Steps to Creating White Papers that Generate Leads | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
White papers provide B2B companies with crucial opportunities to guide interested prospects further along in their buying cycle. Here are seven steps to publishing papers that resonate and create impact.
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July 9, 2012 9:59 AM
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Online it ALL Matters: Content Strategy: 10 Essential Elements of Style Guides

Online it ALL Matters: Content Strategy: 10 Essential Elements of Style Guides | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
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Rescooped by Eva Sanagustin from Brand & Content Curation
July 7, 2012 8:02 AM
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Content Curation - an art of compiling and organize content

Content Curation - an art of compiling and organize content | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it

Content curation is an art of compiling information from a variety of sources and presenting them in a creative manner in front on your audience. Content curators compile the already available information from a variety of resources scattered around the web and compile them together in an organized fashion before their audiences. The curated content form a bunch of related content and satisfies specific user tastes.


Via The New Company
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Scooped by Eva Sanagustin
July 6, 2012 8:10 AM
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Content Curation Tools - The Newsmaster Toolkit by Robin Good - Mind Map

Content Curation Tools - The Newsmaster Toolkit by Robin Good - Mind Map | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Content Curation Tools - The Newsmaster Toolkit by Robin Good - Mind Map...
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Scooped by Eva Sanagustin
July 6, 2012 7:44 AM
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The Marketer’s Guide to Information Visualization: How to Rock Infographics, Shareables, and Slideshows

The Marketer’s Guide to Information Visualization: How to Rock Infographics, Shareables, and Slideshows | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
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July 4, 2012 6:56 PM
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Qué es el Marketing de Contenidos: Resolviendo las dudas más comunes

Qué es el Marketing de Contenidos: Resolviendo las dudas más comunes | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
En la economía de la Atención, entender qué es el Marketing de Contenidos es clave para posicionar correctamente tu negocio en la nube.
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July 3, 2012 6:07 PM
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6 Ways to Find the Time for Blog Reading Even on the Busiest Days

6 Ways to Find the Time for Blog Reading Even on the Busiest Days | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The six tips above will be sure to make it much easier to read all the blogs you like, in the most efficient way possible.
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July 3, 2012 7:09 AM
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Plan de marketing de contenidos | marketingcontenidos.com

Plan de marketing de contenidos | marketingcontenidos.com | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
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July 2, 2012 3:10 PM
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The Three S's of Great Content Curation

The Three S's of Great Content Curation | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Curating content is key to enhance your content creation and increase value within your blogging strategy.
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June 27, 2012 4:01 PM
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How to Write a B2B Video Marketing Script that Generates Qualified Leads | acSellerant.com « acSellerant

How to Write a B2B Video Marketing Script that Generates Qualified Leads | acSellerant.com « acSellerant | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Script writing for B2B marketing videos is a unique skill. A successful script results in an effective video that generates qualified leads.
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June 27, 2012 3:41 PM
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A nadie le importa un pepino lo que haces

A nadie le importa un pepino lo que haces | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Cruda realidad: lo que haces no importa. La gente quiere saber si les compensa invertir algo de su tiempo en lo que ofreces. Así de fácil...
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Scooped by Eva Sanagustin
June 27, 2012 12:23 PM
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The Content Express: Success Tips for the Travel/Tourism Industry | Content Marketing Institute

The Content Express: Success Tips for the Travel/Tourism Industry | Content Marketing Institute | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Vacation time is here! Get ready to hop on the Content Express and take flight with these success tips for the travel and tourism industry.
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Scooped by Eva Sanagustin
June 26, 2012 11:57 AM
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10 Steps To Designing An Amazing Infographic

10 Steps To Designing An Amazing Infographic | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Information can be useful--and even beautiful--but only when it’s presented well. In an age of information overload, any guidance through the clutter comes as a welcome relief. That’s one reason for the recent popularity of information graphics.
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Scooped by Eva Sanagustin
June 19, 2012 11:06 AM
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Content Marketing Institute -

Content Marketing Institute - | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
It's vital to have everyone on the same page before a project begins, so ask these 15 questions before starting a content marketing project.
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Scooped by Eva Sanagustin
June 19, 2012 4:29 AM
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Branded content, una nueva forma de generar contenido

Branded content, una nueva forma de generar contenido | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
hablamos de la creación de contenido vinculado a la marca.
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June 19, 2012 4:16 AM
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How Long Before You Will Scoop.it Instead of Google It? A Year, Two, a Decade?

How Long Before You Will Scoop.it Instead of Google It? A Year, Two, a Decade? | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Services like Scoop.it depend on a community of millions of hardworking experts who wonder what to do with the wealth of knowledge and wisdom they have accumulated in life and are happy to share it.
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Scooped by Eva Sanagustin
June 18, 2012 3:30 PM
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Marta Franco: Blog sobre internet, comunicación y marketing online

Marta Franco: Blog sobre internet, comunicación y marketing online | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Blog profesional de Marta Franco, periodista especializada en comunicación digital, gestión de proyectos online, contenidos y marketing online...
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