Marketing de contenidos, artículos seleccionados por Eva Sanagustin
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Marketing de contenidos, artículos seleccionados por Eva Sanagustin
Recopilación de artículos sobre content marketing, content curation y content strategy. Otros recursos gratuitos en www.marketingdecontenidos.es
Curated by Eva Sanagustin
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August 18, 2012 5:31 AM
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Los creadores de YouTube y dueños de Delicious lanzan Zeen, para crear revistas online

Los creadores de YouTube y dueños de Delicious lanzan Zeen, para crear revistas online | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Hoy hemos probado Zeen, el último invento de los creadores de YouTube, gracias a la solicitud que hicimos hace unas semanas.
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August 17, 2012 9:49 AM
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Social Marketing: It’s (Still) All About Your Content | Socialnomics

Social Marketing: It’s (Still) All About Your Content | Socialnomics | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Revamp your content marketing strategy with these proven best practices from Awareness Inc.
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August 17, 2012 4:02 AM
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7 Reasons Storytelling is Important for Branded Content via @PostAdvertising

7 Reasons Storytelling is Important for Branded Content via @PostAdvertising | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Brands that realize the importance of unearthing their core story and learning to tell stories will endear new fans and motivate advocates.
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August 16, 2012 5:24 AM
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downloading + media » 2 años de newsletter sobre marketing de contenidos

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August 14, 2012 3:21 PM
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Content Curation - Tips, Tools and Models

Content Curation - Tips, Tools and Models | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Content curation 'how to' with definitions, examples and free tools to use...
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Scooped by Eva Sanagustin
August 14, 2012 11:53 AM
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Buyer Persona: The Missing Link in the Inbound Marketing Chain

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Scooped by Eva Sanagustin
August 14, 2012 11:30 AM
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10 Secrets to Producing a Video that Drives Results

10 Secrets to Producing a Video that Drives Results | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Anyone can upload a video, but to drive your customers and prospective customers to act, you need to be more thoughtful and strategic. 10 tips to do it right.
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August 12, 2012 10:35 AM
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10 preguntas que guiarán su estrategia de contenido - eMarketingColombia.com

10 preguntas que guiarán su estrategia de contenido - eMarketingColombia.com | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Si usted es un lector habitual de eMarketingColombia.com, se habrá dado cuenta que existe una sección completa dedicada a Content Marketing o Contenido Web.
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August 11, 2012 6:42 PM
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Six Types of Inexpensive Marketing Videos | Spectate

Marketing videos can be inexpensive using these shortcuts, techniques, and ideas.
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August 11, 2012 6:42 PM
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3 easy steps to get your boss to give you a real content marketing budget | SEER Interactive

3 easy steps to get your boss to give you a real content marketing budget | SEER Interactive | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Fresh off of Mozcon, attendees definitely walked away saying, I better get on this content marketing train.
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August 11, 2012 11:20 AM
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How Often Should You Blog? (Hint: The Answer Might Surprise You) : @ProBlogger

This guest post is by Ali Luke of Aliventures. If you’ve been blogging for a while, you’ve probably come across advice ...
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Scooped by Eva Sanagustin
August 11, 2012 7:21 AM
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3 Steps for great content marketing

3 Steps for great content marketing | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Content marketing is an absolutely immense topic. It can span everything from social media to traditional print and mass media and even event marketing.
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August 10, 2012 11:49 AM
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Content Curation: Find Time or Find Help.

Content Curation: Find Time or Find Help. | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
There’s plenty of buzz about “Content Curation” in the marketing world right now. So why isn’t your company curating content? One word: Time.
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August 10, 2012 10:05 AM
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The 6 Top Content Marketing Mistakes | Jeffbullas's Blog

The 6 Top Content Marketing Mistakes | Jeffbullas's Blog | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
If you have a website or a blog, you engage in content marketing every time you publish a page or post - whether you realize it or not.
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August 8, 2012 9:40 PM
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User Generated vs. Editorial Content – Who Wins? | RankPop.com

In the coming epic battle, who will stand victorious when the dust has settled? In one corner we have User Generated Content (UGC) and in the opposite corner we have ...
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August 8, 2012 9:04 PM
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Content Marketing Bible: The 10 Commandments | Lightspan Digital

Content Marketing Bible: The 10 Commandments | Lightspan Digital | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Consider these 10 rules your keys to content marketing success.
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August 7, 2012 5:42 PM
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A 2-Step Editorial Calendar Template that Can Boost Your Content Marketing Productivity

A 2-Step Editorial Calendar Template that Can Boost Your Content Marketing Productivity | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Looking to increase your content marketing productivity? Get yourself started with this two-step approach to creating an editorial calendar.
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August 6, 2012 11:28 AM
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The 3 Rs: A Balanced Formula for Effective Content Curation | Content Marketing Institute

The 3 Rs: A Balanced Formula for Effective Content Curation | Content Marketing Institute | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Count on the three Rs to provide a balanced formula for effective content creation. A mix of recent, reliable, and relevant content is key.
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August 6, 2012 7:38 AM
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Why Content Marketers Need to be Involved in Website Redesigns | Content Marketing Institute

Why Content Marketers Need to be Involved in Website Redesigns | Content Marketing Institute | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Whether it's a funky new website or an overhaul of an existing site, the content strategy is vital. Involve content marketers from day one.
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August 5, 2012 5:55 AM
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How Well Do You Know Your Niche?

How Well Do You Know Your Niche? | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
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August 4, 2012 7:31 AM
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Six Key Considerations to Driving Behavior Change with Content Marketing | Content Marketing Institute

Six Key Considerations to Driving Behavior Change with Content Marketing | Content Marketing Institute | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Marketing is all about behavior and action. Here are six key things to consider for driving behavior change with content marketing.
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August 4, 2012 5:55 AM
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10-Step Content Marketing Plan | Kaleidico

10-Step Content Marketing Plan | Kaleidico | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Get a simple content marketing plan. Follow Kaleidico's easy checklist to help improve your content's chance of getting found.
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August 4, 2012 5:52 AM
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La importancia del contenido en el mundo digital by Pablo Katcheroff on Prezi

Encuentro Latinoamericano de Diseño 2012...
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August 4, 2012 5:43 AM
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Focus Marketing Online | Estrategia de Contenidos y Social Media Marketing

Focus Marketing Online | Estrategia de Contenidos y Social Media Marketing | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Como y cuando debemos definir una estrategia de contenidos y el uso de los medios sociales para su desarrollo.
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August 3, 2012 5:22 PM
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3 Steps For Great Content Marketing

3 Steps For Great Content Marketing | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Billy Cripe discusses three important steps for great content marketing for organizations large and small...
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