Marketing de contenidos, artículos seleccionados por Eva Sanagustin

With many people talking about Content Marketing and how leading brands are harnessing its power, the question many of us will be asking ourselves, or our

In-depth overview of Intigi in our series of content curation platforms. Test, analysis, conclusions and thoughts on content curation.

Recently, I’ve seen a lot of discussion around what’s the differences between content aggregation, curation, and creation. How do these fit into the content marketing strategy puzzle?

Let’s take a moment to head back to basics and provide the definitions and differences between the three.

La figura del Contnt Manager será cada vez más popular, pero hay que tener bien claro a qué se dedica, y sobre todo no caer en los errores más comunes.

For content marketing to succeed, brands need to produce authentic content that clearly resonates with the consumer

Don't! You don't have time to stress, you have content to create! But let me back up a minute, for those who may have been intrigued by the title but don't know what I'm talking about. Simply put, ...

In marketing we use buyer personas based on different segments of typical types of buyers. Is it any different for content marketing personas?

It is time to fall in love with Content Marketing. Why? Well let me explain. I make a living providing visual branding solutions to small and medium sized companies.