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Powerful and effective content marketing starts with understanding your audience segments. Personas is a tool to help you understand their emotions and subconscious motivations. 
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Creating content in an ivory tower often ignores the needs of the user. Ask these questions before you start.
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What’s the easiest way to grow your company? Acquire customer’s, right? I used to live by that philosophy when I first became an entrepreneur, but ac
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Brands are more dynamic than ever, and the ones that offer a multidisciplinary approach to branding are ideally those that win over the hearts and minds of their customers. How can you give your brand another layer? Via El Copy Canalla
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Trend-watchers are white papers that describe changes affecting industries or professions. Here are a few tips for creating great ones.
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Creedme, la idea de los banners no era mala. Permitían crear un enlace desde una página editorial al sitio de un anunciante y lo…
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Multinacionales como Coca-cola, HSBC o Intel lanzan sus propias webs de noticias
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Conecta con tu consumidor tipo y descubre como atender mejor a sus necesidades, planificar tus contenidos web y conectar con el en redes sociales
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An editorial calendar should support your specific publishing priorities. Find the right recipe for creating a calendar that meets your content needs.
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In this article, we'll review the various email marketing services that are out there and the pros and cons of each
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Editorial calendars can help content managers, SEO professionals, and businesses organize content and blog posts efficiently and develop a content machine that regularly delivers intriguing pieces to your audience through a variety of channels.
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Content marketing is becoming an increasingly popular tactic in digital marketing strategies across all industries.
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Content marketing is not an easy thing to do well. Of course, it is absolutely essential that you market your content as effectively as possible. Keeping track
Lydia Gracia's comment,
February 21, 2013 4:33 AM
en la práctica,¿cómo hacer un calendario editorial?
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The classic sales funnel has long been used to describe website development strategy.
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No es aconsejable utilizar el inglés como única lengua vehicular para comunicarnos con toda la clientela extranjera; es preferible adoptar el idioma de cada cliente y mercado. Analizar, cribar y decidir qué traducimos y qué no en función de los textos y el objetivo deseado es fundamental para encontrar el equilibrio.
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The Anatomy of a Good Content Curator Part of being a Social Media Manager is culling the infinite sources of the web for the latest news, information, and resources relevant to your industry or target market.
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¿Quieres que en tu empresa todo el mundo esté implicado en los contenidos? Necesitas consolidar una cultura de contenidos adecuada, te contamos cómo.
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Keeping web content up to date is an uphill battle. Get organized. Use content worksheets to help manage your editorial workflow.
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As content takes its rightful place at the forefront of marketing, I'm seeing many marketers fail at basic storytelling. Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into...
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7 Pasos para encontrar un nicho de mercado que garantice el éxito de tu negocio.
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Today, information-consumers have a nearly endless supply of channels, content curation effectively filters information pipes into a single stream.
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Las infografías se han convertido, en la época de la imagen en Internet, en uno de los principales métodos para crear y visualizar contenido de forma senci
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