Marketing de contenidos, artículos seleccionados por Eva Sanagustin

If your'e ready to upgrade your content strategy — or create one from scratch — use these 3 considerations to keep your business in line with content marketing best practices.

If you're serious about instituting a successful company-wide blogging initiative, use this guide to get started. Your internal workforce may be a goldmine of epic content just waiting to be harnes...

In the world of content, it’s hard to know what’s too much and what’s not enough without testing it out. Marketers are famous for wanting to test before

As traditional public relations continues to migrate to digital PR, content marketing and inbound marketing - every PR pro worth their salary is....

Brainstormings are wonderful things, and we creative types really love them! But, the writing is on the wall for brainstormings in international content marketing! We know that content is the new marketing driver which many are talking about.

Storify is moving forward with plans to realize its business model. Today, the social media curator is announcing the launch of Storify VIP, its premium service designed for media ...

People's behavior, technology and the environment – or context - we do business in, constantly changes. Context marketing is the new buzzword.

Regardless of what mediums are in your content marketing arsenal: mobile marketing, social media marketing, email marketing, direct mail, outdoor, and on and on -

The easier way to collect and structure content for your web projects.

While content marketing quickly went from “what’s that” to “must have” in 2012, the biggest challenges marketers face are producing enough of the right type of content and having resources, both budget and...

Content fuels online marketing and if you don’t have a content strategy, you will struggle to generate leads. However, an effective content strategy requires

You have the content, but it's not performing well. It must be time for a content marketing audit to assess your successes and failures and move forward.

Hay muchos clientes, agencias y Community Managers que se frustran cuando observan que su página de Facebook no Mola y la de su competencia si Mola.

If your marketing strategies must include customer profiles (and they must)- how can your online copywriting appeal to multiple personas?

Descube como escribir articulos y todo tipo de contenido que atraigan miles de visitas a tu sitio web.

With all of today's hype about content marketing, taking a step back and looking at what content is in the first place might bring some signal to all the