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We're going back to the basics. Expert content marketers with defined and working strategies can skip this article. For the other 90 percent of you, use these 3 building blocks to start developing ... 
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An in-depth overview of the changed buyer journey and how it fits with a content marketing strategy, content formats and buyer personas.
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Antoine Bonicalzi details an easy process that can help you produce content for your online marketing strategy through the use of various multimedia.
Lydia Gracia's comment,
April 25, 2013 6:34 AM
de contenido multimedia tenemos que hablar cuando nos veamos :-)
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Inbound marketing involves how your company or brand creates and shares content for your online audience.
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Arnie Kuenn uses different studies to talk about the expectations behind and how to get ROI from your content.
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Develop characters who hold the attention of your readers by subjecting them to the Pizza Test.
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A data-driven argument to focus your efforts at ongoing improvement around one content metric. It'll surprise you.
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Los últimos datos acerca de la inversión publicitaria en nuestro país reflejan que ésta sufre un acusado descenso con respecto a años anteriores.
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It is vital for organizations to examine their content creation strategies in light of the rapidly evolving content marketing industry. Find out what we see as 12 essential roles for the future.
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Eva Sanagustin's insight:
Resumen de tuits de la charla de Eva Snijders en EBEBarcelona.
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Whether your content marketing targets B2B or B2C audiences, don't rely on old assumptions. Your audience, like your strategy, could be undergoing continual shifts, evolutions, and transformations....
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Mastering article-writing helps when it comes to writing a news release. But it is not necessary a news article. Here are some key differences.
Estrella Alonso's curator insight,
December 29, 2013 6:21 AM
En desacuerdo con los términos "ex periodista" y con el concepto de nota de prensa como producto del campo de las relaciones públicas. Una cosa son las rrpp y otra las relaciones con los medios, que es el en contexto en el que un periodista de una empresa redacta una nota de prensa.
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Find out why developing buyer personas is the first step to creating targeted content that connects with your customers and addresses their specific needs.
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Many of us have clients who are still overwhelmed by the challenges of creating useful content. Help them clearly define quality content. Then use these strategies and tips to help them create and ...
Claudia Benassini Félix's curator insight,
November 27, 2013 3:08 PM
El autor nos introduce a los retos que enfrenta la creación de contenidos: desde su definición hasta el uso de estrategias para su difusión.
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Jay Rosen asks, reasonably, that people start drawing useful distinctions between buzzy terms like content marketing, sponsored content, native advertising, and even brand journalism.
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Meeting Marketing Objectives Through the Laws of Attraction with Inbound Marketing
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Whether you're an author, a blogger, or a public speaker, the best way to connect with your audience is through stories. Learn 3 storytelling techniques. Via José Carlos
Jasmin Rez's curator insight,
April 16, 2013 2:03 AM
"Learn 3 techniques to connect with your audience"
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When it comes to managing content for your organization’s blog, Twitter stream, Facebook page, or Pinterest board, it’s easy to get overwhelmed. With so much content to choose from, how do you decide what to publish?
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Is time spent on website an indicator of content marketing success? Many marketers think so but are they right?
Claudia Benassini Félix's curator insight,
December 2, 2013 11:10 AM
Desde hace tiempo sabemos de la importancia del tiempo que el destinatario invierte en ver/leer una publicación en línea. Esta entrada muestra la importancia de este tiempo como un indicador exitoso del marketing de contenidos. Se acompaña de un video ilustrativo sobre el tema.
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Content marketing isn't an easy fix, it's not the quick lead generator. There are soft benefits of a content strategy that is executed correctly but what about the hard benefits of content, like ROI?
Claudia Benassini Félix's curator insight,
December 2, 2013 11:07 AM
En esta entrada Laura Lake ofrece una minuciosa estrategia para la medición del marketing de contenidos. Ilustra su propuesta con ejemplos como la banca mexicana.
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Blog post at Rebekah Radice : The clock ticks and your head spins. It’s a typical Monday morning full of buzzing to-do’s and beeping reminders.
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There are several people asking the same question: “How Long Does It Take for Content Marketing to Work?” In today’s video, Arnie Kuenn uses different
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Make marketing easier and faster by downloading these 11 inbound marketing templates. They'll help you publish tweets, design ebooks, and report on it all after.
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