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Scooped by
Eva Sanagustin
July 31, 2013 2:38 PM
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Scooped by
Eva Sanagustin
July 31, 2013 1:39 PM
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If your content fails to resonate with a target audience, your buyer personas might be to blame. Content often fails because it's built on a weak foundation of faulty personas that were based on a ...
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Scooped by
Eva Sanagustin
July 29, 2013 11:41 AM
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Individual sales professionals need to create content that attracts opportunities through a more personalized approach or inbound selling.
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Scooped by
Eva Sanagustin
July 27, 2013 12:00 PM
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Scooped by
Eva Sanagustin
July 18, 2013 3:48 AM
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Don't confuse tactical content objectives with your most important starting point: determining your strategic business goals. (Plus, save $100 on CMW registration!)
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Scooped by
Eva Sanagustin
July 16, 2013 4:29 AM
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I once attended a Content Strategy event where we discussed the best way of promoting yourself as a content strategist to companies with some interesting insights.
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Scooped by
Eva Sanagustin
July 15, 2013 3:57 AM
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Is it possible to create 100 unique blog articles in less than 5 hours? You better believe it is, and here’s how…
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Scooped by
Eva Sanagustin
July 9, 2013 9:56 AM
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Did you know that nine in 10 companies create their own content to attract or retain customers? That content is then distributed through social media sites, blogs, email newsletters, webinars,
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Scooped by
Eva Sanagustin
July 9, 2013 6:22 AM
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Learn how to use Blogs to create customers and check out these 7 Steps to make your blog a great tool for your Inbound Marketing Strategy!
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Scooped by
Eva Sanagustin
July 9, 2013 3:32 AM
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Buyer Personas and The Marketing Funnel - Understanding the relationship between the two is fundamental to getting your marketing strategy correct.
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Scooped by
Eva Sanagustin
July 8, 2013 1:43 PM
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Scooped by
Eva Sanagustin
July 8, 2013 12:03 PM
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If you’re putting together a new content marketing strategy, you know how much work there is to do. With your attention pulled in so many directions, it’s surprisingly easy to forget about defining...
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Scooped by
Eva Sanagustin
July 5, 2013 12:25 PM
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Wondering how content curation fits into your marketing mix? Check out these tips and tools to help you curate wisely.
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Scooped by
Eva Sanagustin
July 4, 2013 12:43 PM
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Stories make life interesting and give people a way to connect. People crave them, which creates a big opportunity for brand storytelling. Here are a few basic questions to answer to help you reach...
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Scooped by
Eva Sanagustin
July 4, 2013 3:19 AM
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In our era of limited time and budget resources, measuring the quality of day-to-day and week-to-week content curation efforts can be a challenge. Use this 10 question scorecard to gauge your abili...
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Scooped by
Eva Sanagustin
July 3, 2013 1:12 PM
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Despite understanding that metrics are important, many marketers struggle when trying to decide which metrics matter most. So, here's a look at some metrics that marketers should not overlook.
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Scooped by
Eva Sanagustin
July 3, 2013 6:20 AM
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Is there such a thing as having too much content? Several experts consider this common question in content marketing and share their thoughts, based on collective experience with best practices and...
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Rescooped by
Eva Sanagustin
from #ContentMarketing
July 3, 2013 3:59 AM
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Find out the costs of putting together a content marketing campaign, from strategy to research, content creation, optimization and distribution.
Via Stefano Principato, bContext
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Scooped by
Eva Sanagustin
July 2, 2013 12:16 PM
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Scooped by
Eva Sanagustin
July 2, 2013 9:31 AM
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Everyone’s a publisher now. It’s one of the most common refrains you’ll hear in the world of content marketing. And it’s true.
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Scooped by
Eva Sanagustin
July 2, 2013 4:01 AM
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Anda un poco revuelto estos días el mundo de los dircoms. O a lo mejor lo que anda un poco revuelto es el mundo de los que escriben sobre dircoms. Blogs, webs, foros especializados. Y la agitación ...
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Scooped by
Eva Sanagustin
July 2, 2013 2:28 AM
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Keeping an eye on your tweet frequency helps you to maintain a healthy and consistent level of exposure. What´s the optimal number of tweets you should post per day?
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Scooped by
Eva Sanagustin
July 1, 2013 11:36 AM
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Figuring out how much content you need is a tough question, but Jay Baer supplies an easy formula to get you started
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Scooped by
Eva Sanagustin
July 1, 2013 11:14 AM
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Scooped by
Eva Sanagustin
June 30, 2013 5:51 AM
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There are fascinating people who have amazing ideas all around the globe. It makes sense to learn from (and make use of) the thoughts of others. Try out these 8 favorite remarkable (and stolen) con...
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