Via Robin Good
Marketing de contenidos, artículos seleccionados por Eva Sanagustin
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Recopilación de artículos sobre content marketing, content curation y content strategy. Otros recursos gratuitos en www.marketingdecontenidos.es
Curated by
Eva Sanagustin
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Aprende a compartir contenidos de mejor calidad a través de la opción "embeber" en las principales redes sociales y da un aspecto más profesional a tus post. 
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¿Leen realmente los usuarios todos los artículos y contenidos que comparten?
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NBC News Kills The Demographic, Personifies Its Viewers Instead - 10/03/2012
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![[Plantilla] - Calendario de contenidos y tareas para gestionar una marca en Facebook | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it](https://img.scoop.it/CZ9qEAhYj-I-PD6APZKvtXUNgYEWb61gm8pPsijhXNo=)
Un listado de contenidos efectivos en Facebook y las tareas diarias de un Community Manager en Facebook.
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If you really want your content marketing strategy to get results, tailor your content to each of the 3 different stages of the buying process.
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Content strategies are complicated, and hard to make. But they're powerful tools that marketers have used for decades. Learn how to create one with this detailed walkthrough by Ian Lurie.
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Learn how to use content audits, inventories and stakeholder interviews to drive your content strategy discovery process. Via paulo oliveira
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¿Conoces las tareas de un curador de contenidos en una empresa? En este articulo descubrirás al menos 10 tareas imprescindibles del curador de contenidos Via Víctor V. Valera Jiménez, Celia Muñoz Baeza
Víctor V. Valera Jiménez's curator insight,
August 15, 2013 6:16 PM
Excelente artículo de Ramón Archanco en el que nos describe muy bien cuales son las 10 tareas o funciones fundamentales de todo buen content curator que trabaje para una empresa.
Y es que ya os comentaba hace tiempo la importancia que puede tener un content curator para la reputación online de las empresas: http://wp.me/p2iXnH-5Z
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A few weeks back, I sat through a “content marketing” presentation, where the presenter showed a number of case studies and talked about how the brands were leveraging the power of content marketing to grow their businesses.
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A content marketing method that mirrors the process of filming a movie is proven to be an effective strategy.
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In this week's video SEO Copywriting tip, Heather addresses both the purpose of creating a customer persona and specific ways to go about it, with essential questions.
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Want to tell better stories? Is your content prepped? Then check out these other five ideas!
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There are a fair number of posts and articles on the web about what is all
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A fundamental part of content curation is adding annotation and commentary to third-party content that you choose to share. It’s easy for novice curators to simply focus on finding and sharing rel...
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You need a content marketing strategy and a content strategy. But why and how do you get started? In plain and simple English.
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Four industry leaders offer insight and advice to enable any brand to attempt curation mastery with greater confidence and skill.
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Hacer una infografía no es tarea fácil, no se trata solamente de poner datos en un gráfico, se trata de sintetizar información, interpretar datos de una ma
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Desde siempre se ha considerado que ser organizado es una virtud. La pena es que la mayoría de las personas no son organizadas y esto repercute en su vida
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Learn what inbound marketing is, defined by various smart people across the internet.
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A tool for helping you add lots of different things to Pinterest
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Turn meaningful words into beautiful images in just seconds
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![13 Reasons Why Your Brain Craves Infographics [HTML 5] | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it](https://img.scoop.it/gmLPkN8X1h7gy4FcdrAf7bmaMWt8S7yYbGKaDIxiMng=)
Enjoy our HTML 5 interactive infographic that exaplains why infographics are so successful
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Auditing your content is arguably one of the more tedious marketing tasks, but it’s both necessary and beneficial.
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Explanation of levels of content curation - sets aspirational goal. Relevance to students as a pathway for their development. See Robin Good's great summary.
Robin Good opinion:
Kirsten Wilson analyzes three different levels of content curation presently in use and describes accurately the differences between these.
"In regards to levels of curation it is much like Blooms. There is knowledge level curation- it is done for remembering and understanding (the “Learner Level”).
Another level is applying and analyzing- it is curated for use or been used and is a proven tool for using whether it be your tool or a tool you have discovered from your global connections via Social Media, blogs or simple internet searches (the “Facilitator Level”).
Finally, there are curations that go to the level of evaluation and creation… these are the curations that become invaluable tools to others. It takes the most work, but the result is most thorough and the resource it provides to others can be invaluable (the “Designer Level”)."
He concludes by reminding all would-be curators the importance of attribution and the amount of effort that the "designer level" of curation requires: "In this world of immediate access and available content make every effort to honor the source of your curation, inspiration and/or springboard for design.
Those that do curate at a “Designer” level and in many cases are the first in their field of expertise to find a new “method” put hours into the development and design."
Rightful. Instructional. 7/10
Full original article: http://teachkiwi.wordpress.com/2013/08/31/content-collaboration-and-curation-part-2/ ;
(Image credit: Three trophies by Shutterstock)
Robin Good把内容策展分为三个层次：策展的学习者，策展的设计者，策展的促进者。