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En la blogosfera existe una marcada tendencia, o mejor dicho adicción, a medir el éxito de un post por el número de veces que éste ha sido compartido en red 
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...because all roads lead back to content.Without content on Facebook, you have this:Exciting, eh?Without content on Twitter, you have this:Hmmmmm...Blogs, Pinterest, Instagram, Slideshare, Tumblr, Via Stefano Principato
Stefano Principato's curator insight,
June 27, 2013 12:43 PM
Great content can build relationships and real engagement that is lasting and is way more likely to get your potential customer from AWARE to ENGAGED to even EVANGELIZED
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The science of content marketing is much bigger than publishing an occasional blog. Custom content has grown into a 43.9 billion dollar industry, and even skeptics have to admit that it’s serious business.
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Your content marketing is one of your business's most valuable assets. Here's why. Via massimo facchinetti
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There are numerous examination points to consider, and each of them can make your content strategy that much better.
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En el entorno online, clientes y vendedores sufren una serie de fricciones que dificultan una relación fluida entre debido en parte a la falta de entendimiento entre los sujetos. Un cliente poten...
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Listly List - What is a Buyer Persona? - What is a Buyer Persona? Why the Original Definition Still Matters to B2B, It's a buyer's market, so why do marketers think like sellers?
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There’s a lot that goes into effective content marketing.
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Photos get 53% more Likes, 104% more comments, and 84% more click-throughs. Click here to learn more about how to get more Facebook Likes.
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To determine where content marketing experts place their focus, I asked twenty marketing experts to share their top four content marketing metrics.
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Why metrics are a critical success factor in content marketing – including 8 really good pieces of content,
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Si no estás vendiendo como te gustaría quizás la forma que el cliente se acerca a tu startup (mejor dicho al producto o servicio que ofreces) puede estancarse en una parte del proceso.
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A one-size-fits-all content marketing strategy doesn't work. Read on to determine why location, size, and scope are critical to being effective in your unique market.
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The other day I met a guy who 'does' content marketing. When he heard I'm a storyteller he looked at me as if he found his long-lost sister and cheered, "we do the same thing!". A little sorry for ...
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La semana pasada hablaba de la importancia de la comunicación interna en la estrategia de marketing de una empresa con sus diferentes grupos de interés. Hoy quisiera hablar de otro grupo: los consu...
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What is the best blogging frequency? There is no universal answer. Yet, it's an important question. Here is why and how to answer it.
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"A year from now, what's different?" That's the exact question to ask yourself when you think of content marketing measurement. Content marketing is totally measurable, but it takes time to get rea...
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A content curation primer. Benefits, tools, possible goals, tools, usage cases, data and resources regarding content curation.
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No matter what business you’re in, content marketing is integral to keeping your brand relevant in a fast-paced world. If you’re not quite sure what Via Stefano Principato
Stefano Principato's curator insight,
May 30, 2013 5:19 AM
Business evolves rapidly, and so should your content and how you market it. Be proactive and always on the lookout for unique, innovative ways to reach different demographics with creative content that gets noticed.
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Having a steady flow of engaging and valuable content is a constant challenge for most businesses and brands.
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Eva Sanagustin's insight:
Mi participación pretende distinguir entre marketing de contenidos y branded content.
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Webinars are incredible lead generators, but can be tricky the first few times you do them. If you want to host a successful webinar, follow theses 16 steps
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