Marketing de contenidos, artículos seleccionados por Eva Sanagustin
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Marketing de contenidos, artículos seleccionados por Eva Sanagustin
Recopilación de artículos sobre content marketing, content curation y content strategy. Otros recursos gratuitos en www.marketingdecontenidos.es
Curated by Eva Sanagustin
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October 4, 2013 2:47 AM
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How to Build a Content Creation Process for Your Marketing Agency

How to Build a Content Creation Process for Your Marketing Agency | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Read some in-depth tips and insights about how to set up a process for blogging for your clients.
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September 28, 2013 4:24 AM
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Content Curation: an Introductory Guide by Sadie Baxter

Content Curation: an Introductory Guide by Sadie Baxter | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it

Via Robin Good
Klaas Joosten's curator insight, September 30, 2013 4:22 PM

We can use these steps for our to become experts !

enrique rubio royo's curator insight, October 20, 2013 1:44 PM

Sencilla y útil exposición del proceso de curación de contenidos (excelente síntesis la de la imagen), incluyendo recursos y herramientas que lo facilitan en cuanto al coste temporal requerido en toda curación de contenidos.

Marisol Araya Fonseca's curator insight, February 1, 2014 12:04 PM

Nice guide

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September 25, 2013 11:43 AM
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The Elements of a Style Guide | UX Magazine

The Elements of a Style Guide | UX Magazine | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
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September 24, 2013 2:18 PM
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You Don't Know the Value of the Content You Don't Have

You Don't Know the Value of the Content You Don't Have | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Conversion is a funny thing. Socrates, Plato, and Aristotle, analyzed it and debated about the best ways to do over 2000 years ago, and we're still learning how to do it efficiently today. But I've found that sometimes we can get stuck in our own ...
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September 24, 2013 5:47 AM
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Do You Have a Content Curation Strategy?

Do You Have a Content Curation Strategy? | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
When it comes to your content marketing strategy, think of it like a rock star, argued Curata Inc. CEO and Co-Founder Pawan Deshpande during his lunch and learn session at Content Marketing World yesterday.
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September 23, 2013 5:01 AM
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Fire the funnel -- 5 stages of the real buyer's journey - Chief Marketing Technologist

Fire the funnel -- 5 stages of the real buyer's journey - Chief Marketing Technologist | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The funnel model of marketing and sales doesn’t reflect reality very well. We know this. Buyers don’t proceed in lock-step fashion down a pipeline. They never did, actually.
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September 19, 2013 5:12 AM
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Content Strategy: Definitive Guide To Content Marketing For CREATORS

Thinking about launching a new blog series, training program, or book? How about releasing an album, publishing a newsletter, showcasing a presentation or comedy routine?
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September 18, 2013 4:26 PM
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How to Draw Meaningful Conclusions from Social Media Metrics

How to Draw Meaningful Conclusions from Social Media Metrics | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
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September 18, 2013 1:38 PM
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32 Website Optimization Terms Every Marketer Should Know [Glossary]

32 Website Optimization Terms Every Marketer Should Know [Glossary] | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Discover the definitions of 32 essential website optimization terms for marketers.
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September 18, 2013 4:45 AM
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What Is The Future Of Content Marketing? - B2B Marketing Insider

What Is The Future Of Content Marketing? - B2B Marketing Insider | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
we no longer ask if content marketing is the future, we are now asking what is the future of content marketing? What's your prediction?
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September 17, 2013 6:27 AM
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Veinte preguntas para un retrato robot | Neus Arqués

Para transformar la audiencia en comunidad, es necesario que las personas se comprometan con nuestra propuesta. ¿Cómo pasar de lo macro a lo mic
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September 17, 2013 4:19 AM
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El Marketing de Contenidos: cómo conseguir clientes creando y promocionando contenido atractivo

El Marketing de Contenidos: cómo conseguir clientes creando y promocionando contenido atractivo | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
El contenido es el futuro de Internet. Los consumidores cada vez estamos más cansados y saturados de la publicidad tradicional y tendemos a evitarla e ignorarla por completo.
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September 16, 2013 9:59 AM
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The Four Biggest Content Marketing Pain Points - B2B Marketing Insider

The Four Biggest Content Marketing Pain Points - B2B Marketing Insider | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
What are the biggest content marketing pain points. The latest ebook from ComBlu covers the top four and strategies on how to address them.
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September 13, 2013 10:34 AM
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Is Your Content Marketing Strategy TOO promotional?

Is Your Content Marketing Strategy TOO promotional? | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Businesses may think they need blatantly promotional brand content to fuel conversions, but organic information is often a better approach.
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September 13, 2013 7:08 AM
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How to Nurture and Score Based on The Buyer Perspective — It's All About Revenue: The Revenue Marketing Blog

How to Nurture and Score Based on The Buyer Perspective — It's All About Revenue: The Revenue Marketing Blog | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Editor’s Note: Today’s blog post comes courtesy of Tony Zambito, a leading authority on buyer personas.
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September 13, 2013 5:07 AM
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Seth's Blog: Actually, they're not yours

When you say, "my customers," or, "my readers," you're using a shorthand, but you're also making a mistake. We're not yours. We're ours. Your readers aren't going to spread an idea merely because you ask them to.
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September 12, 2013 10:14 AM
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How to Leverage the Power of the Kindle Ecosystem to Build Your Business

How to Leverage the Power of the Kindle Ecosystem to Build Your Business | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
As if you're not doing enough. You have a website. You update your blog once a week. You're growing your email list. And you try to maintain some presen
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September 11, 2013 4:38 AM
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Diferencias entre Branded Content y Marketing de contenidos (1 reflexión + 1 imagen) - Branded Content, la nueva publicidad por Javier Regueira

Analizamos las diferencias entre el Branded Content como enfoque estratégico de comunicación de marca y el Marketing de Contenidos, como conjunto de técnicas de creación y distribución del contenido...
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September 10, 2013 10:55 AM
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Three Reasons to Embed Content on Your Blog

Three Reasons to Embed Content on Your Blog | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
In addition to video, most social networks give you the option to embed your social posts. Here are 3 reasons why you should embed content on your blog.
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September 10, 2013 10:22 AM
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Targeted Content: The Holy Grail of Content Marketing

Targeted Content: The Holy Grail of Content Marketing | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
For any piece of content to be successful, it has to be personalized and speak to a specific person. Learn how to develop personas and different target markets to create successful content marketing strategies.
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September 10, 2013 3:34 AM
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Tabla comparativa: Pocket vs Instapaper vs Readability

Tabla comparativa: Pocket vs Instapaper vs Readability | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Siguen vigentes las aplicaciones para guardar artículos para leerlos después desde otro lugar y dispositivo, terreno en el que siempre se han destacado tres
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September 9, 2013 10:28 AM
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Las 4 Fases del Inbound Marketing

Las 4 Fases del Inbound Marketing | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
El Inbound Marketing consta de 4 fases que ejecutadas de forma coordinada permiten captar clientes rápidamente. Te explicamos cuáles son.
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September 5, 2013 12:13 PM
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“No genero contenidos propios, ya hay kilos y kilos de contenidos en las redes”

“No genero contenidos propios, ya hay kilos y kilos de contenidos en las redes” | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
La frase que sustenta el titular de este post es real. Cambie el sujeto, el verbo o el predicado. A día de hoy, aún hay empresarios que basan su infraestructura digital en pescar “caladeros de contenidos”.
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September 4, 2013 6:24 AM
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The 6 Ws of social content / We Are Social

The 6 Ws of social content / We Are Social | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Marketing Magazine recently published an article by me on social content strategy. They’ve been kind enough to let us reproduce it in full below: In
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September 4, 2013 3:44 AM
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How Much Does Content Strategy Cost? - Business 2 Community

How Much Does Content Strategy Cost? - Business 2 Community | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
How much does a content strategy cost? This is a common question many business owners have when looking to get into the realm of content marketing and everything it encompasses.


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