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Content Strategy is a plan that assures your Facebook content actually is supporting your overall social media marketing goals. A content strategy should also include your true, authentic voice that’s used constantly to engage fans and grow communities. Via Stefano Principato, jaynalocke 
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I see a content marketing universe where the real differentiator isn’t based on which company is employing the most former newspaper columnists.
Almudena Cano's curator insight,
November 1, 2013 12:52 PM
La importancia de un contenido de calidad adecuado a las audiencias a las que nos dirigimos. Éxito basado en la cooperación y la estrategia.
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Is your content marketing reaching the maximum audience? Use this 37 point content marketing distribution checklist to attract the most readers possible.
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We continue with our Series about Customer Persona. Now it's time to learn how to persuade The spontaneous one with your Marketing Content and Landing Pages
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Putting out fresh, relevant content is not just a good idea today, it's a vital step in achieving business success. Find out how to map your content to the sales cycle and use the information to cr...
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It's time to bring science to social. Stop relying on your gut and start testing. Here's how to A/B test social content.
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Hoy, en Weblog Magazine, te explicaré qué es una newsletter y por qué tu blog debería tenerla Leer más...
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We’ve all been there: You land a new client but soon discover he has no idea what your company does — let alone what he actually expects from working with you. Here are five solid goals that businesses of any type can plan for.
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Listly List - Best Sites for Creating Quote Graphics - Download Phonto - Text on Image 1.3.1 for Android., Pixlr Express, Great for creating your DIY Marketing Graphics - Ipiccy, Find more fun quotes at Quote4Fun!
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Need to put your blogging and content marketing strategy on steroids? An editorial calendar could be the tool you need - 14 free editorial calendars here.
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Los errores más comunes al promocionar contenidos y consejos para promocionar correctamente contenidos en redes sociales.
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Gabriela Tavares y Aldo Faisal publicaron un sesudo trabajo con el impactante título de Scaling-Laws of Human Broadcast Communication Enable Distinction between Human, Corporate and Robot Twitter Users que Jack Schofield tuvo a bien resumir...
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Find out more about how content strategy and content marketing are separate, but connected. The two are related, and there's often significant overlap, but as we begin budgeting and planning for 20...
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In almost every organization, there's opportunity for marketing and sales to be more closely aligned. This shared document can help.
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From Robin Good's insight: "Steve Rosenbaum (the author of Curation Nation) strikes some pretty powerful chords that fully resonate with my vision and expectations about the future of content curation.
On the assumption that "The speed, scale, and number of distinct elements of produced content will double every 24 months." (call it Rosenbaum law) he rightly asserts that, as if there was already enough content, we are going to be literally inundated by tons of it soon..."
Full article: http://www.thevideoink.com/features/voices/the-coming-age-of-the-curation-economy-building-context-around-content/ ;
Via Robin Good, Giuseppe Mauriello
Julie Groom's curator insight,
October 23, 2013 4:48 AM
Curating - how to manage it. And curation experts already exist - they're called Librarians!
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This mind map highlights 47 ways in which you can adapt or "repurpose" the content you create into different media and for different social media channels.
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Algunas aplicaciones, plataformas y herramientas para desarrollar nuevas narrativas multimedia aplicadas al periodismo.
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Content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material. Use these 6 strategies to...
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These are roles and responsibilities to assign as part of any comprehensive content org chart. I drew this simple org chart to help organizations visualize their own content team.
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"Make your customer the hero of your story" was one of the biggest takeaways from Content Marketing World, but how do your operationalize that goal? Here's 7 tips
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Preguntamos a dos de nuestros profesores cuáles son para ellos los mejores ejemplos de Branded Content.
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This is a nice, simple and straight-forward plan that any marketer can adapt to specific business goals and a particular market niche.
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