Marketing de contenidos, artículos seleccionados por Eva Sanagustin

We are going to dig into why you should indeed be sharing your old content, including which posts to share, some techniques for doing it, when to reshare, and ways to repurpose old content.

A content marketing editorial calendar sounds like a great idea, but is it really worth the hype? Many blogs that struggle with consistency have found an editorial calendar to be […]

A continuación publico la que considero bibliografía básica sobre Transmedia Storytelling, Social TV y Branded Content. También he reflejado perfiles sociales y grupos profesionales.

Here are the top 10 lessons we at CMI have learned about content marketing strategy along the way. We hope you find one or two helpful nuggets of wisdom here.

Content has value beyond simple search engine optimization. Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of unique KPIs, including links, engagement, social sharing, and conversions.

When it comes to building a healthy following, nothing is more important than publishing quality content regularly. Keeping a steady pace isn't always easy, though. Most of us have work, school, fa...

While outsourcing content creation can be an effective way for busy marketers to get everything done, it's not always a slam dunk — nor does it make sense in all situations. Consider these dos and ...

Reposting the same content on social media can be quite a controversial topic. Some people don’t like it at all, while others advocate it strongly. For Buffer’s social media accounts, we regularly do this.

Content curation seen by different authors

What is content curation defined - a collection of all of the best definitions I have found online

If you want to use content curation for your organization, but are not sure how it fits into your content marketing strategy, consider these four business benefits. Content Marketing Institute also...

{lang: 'es'}Cada vez esta más claro que las empresas tienen que contar con estrategias de Content Marketing donde generen contenidos de calidad en distintos formatos que les ayuden a generar trafico a la web o blog, pero, ¿qué...