Marketing de contenidos, artículos seleccionados por Eva Sanagustin
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Marketing de contenidos, artículos seleccionados por Eva Sanagustin
Recopilación de artículos sobre content marketing, content curation y content strategy. Otros recursos gratuitos en www.marketingdecontenidos.es
Curated by Eva Sanagustin
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January 18, 2014 3:37 AM
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59 Benefits Of Content Marketing From 50 Expert Marketers

59 Benefits Of Content Marketing From 50 Expert Marketers | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The benefits of content marketing are surprisingly broad...and convincing. We've gathered the best of the best from the best. Read on.
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January 17, 2014 2:43 AM
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Is it a Good Practice to Combine Small Portions of Content From Other Sites? - Business 2 Community

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January 16, 2014 2:23 PM
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Engaging social media content is all about variety - ProPRcopy

Engaging social media content is all about variety - ProPRcopy | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
My mother is the managing editor of a central Oregon newspaper. As part of her position, she’s also responsible for managing the paper’s Facebook account.
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January 15, 2014 3:18 AM
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The ABCs of Content Marketing: A Glossary of Terms

The ABCs of Content Marketing: A Glossary of Terms | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Read this glossary of terms to make sure you're fluent in all the content marketing speak you should know.
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January 11, 2014 9:04 AM
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Tips for marketers to do successful content curation

Tips for marketers to do successful content curation | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
If you're an internet marketer/blogger, I hope this post would help to do successful content curation process as it contains the essential stuffs.
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January 11, 2014 2:35 AM
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How to build an internal content team: Do this, not that - SEO Copywriting

How to build an internal content team: Do this, not that - SEO Copywriting | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Tired of outsourcing your content? Want to build an internal SEO copywriting team? Here's what you need to create successful SEO content in-house.
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January 8, 2014 2:08 PM
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A Scientific Guide to Best Posting Times for Tweets, Facebook Posts, Emails and Blog Posts - Search Engine Journal

A Scientific Guide to Best Posting Times for Tweets, Facebook Posts, Emails and Blog Posts - Search Engine Journal | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
We’re pretty keen on optimal timing for social media here at Buffer, and I figured it was high time I collected all the information we have about online co
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January 8, 2014 2:00 PM
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Cómo escribir una Biblia Transmedia

Cómo escribir una Biblia Transmedia | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
I'm reading Traducción de Eduardo Prádanos a partir del documento original de Gary P Hayes. on Scribd... #ReadScribd
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January 9, 2014 6:05 AM
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Crea un plan de contenidos « Isra García

Crea un plan de contenidos «  Isra García | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Uno de los ejercicios junto a todo el equipo de marketing de contenidos, social media y marketing fue realizar un plan de contenidos. Así que esto es algo de lo que trabajamos al crear ese plan de contenidos para la organización.
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January 8, 2014 1:07 PM
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Cómo definir los objetivos de una estrategia online

Cómo definir los objetivos de una estrategia online | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
La importancia de una correcta definición de objetivos en una estrategia de marketing online, es algo en lo que he insistido en muchos de los posts que he escr
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January 8, 2014 2:41 AM
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The Content Strategy Terminology Problem | Content Rules, Inc.

The Content Strategy Terminology Problem | Content Rules, Inc. | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
In order for us to communicate effectively with each other, we need to have a shared terminology.
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January 7, 2014 10:42 AM
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Is Your Content Marketing a Failure? These Five Metrics Can Tell You

If you do content marketing, you probably want it to help increase sales in the long run. However, the tricky part is that usually there is a time-and-space gap between a piece of content you publish and a closed sale...

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January 7, 2014 10:07 AM
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How to Build a Content Calendar (Plus a Free Template for 2014)

How to Build a Content Calendar (Plus a Free Template for 2014) | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Creating a content calendar for your company from scratch is one of those tasks that seems ridiculously complicated at the outset but which, with a systematic approach and no scruples about stealing other people’s methods, can actually be fairly...
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January 4, 2014 3:44 AM
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How To Double Your Content Marketing ROI In 2014

How To Double Your Content Marketing ROI In 2014 | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
December brings many traditions: enjoying the holidays, wrapping up projects from the year that’s ending, and gearing up for the year ahead.
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January 3, 2014 1:50 PM
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Listly List - Herramientas para curación de contenidos visuales

Listly List - Herramientas para curación de contenidos visuales - Movieclips, Veoh, Google Videos, Videopind, woisio, ZeeiK, Dragontape, Embdr, Shortform, Retelly, Devour.com, Frequency, MeFeedia, 5by, and Vidque...
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December 30, 2013 7:18 AM
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This is Your Brain on Content Marketing

This is Your Brain on Content Marketing | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Content marketing isn't brain science, but if you know a bit about the brain, you'll be a better content marketer. Find out more about how 5 content marketing tactics align with different parts of ...
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December 17, 2013 4:44 AM
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The Best Storytelling Tips for Bloggers and Biz Folks

The Best Storytelling Tips for Bloggers and Biz Folks | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
A well-written blog post is like a good story. It makes us feel that we are right there with the blogger. It can teach us things—about life, or work, or making our way in the world. It can make us ...
Colleen Adam's curator insight, December 17, 2013 3:23 PM

Great to use as an extra resource for Gr. 5 Blogging unit

Don Breedwell's curator insight, December 19, 2013 9:46 PM

We can use this in the classroom everyday.

Bodil Hernesvold's curator insight, January 21, 2014 11:25 AM

Some good ideas on blogging.

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December 16, 2013 3:36 AM
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Storytelling. Lo estamos haciendo fatal. | Eva Snijders | Storyteller

Storytelling. Lo estamos haciendo fatal. | Eva Snijders | Storyteller | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
En España se está entendiendo y trabajando fatal el Storytelling. Aquí cuento porqué lo digo.
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December 10, 2013 4:53 PM
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El plan de marketing para una firma de abogados #inboundmarketing #marketingjuridico

El plan de marketing para una firma de abogados #inboundmarketing #marketingjuridico | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
En esta página podrás descargarte una guía paso a paso sobre como elaborar un plan de marketing, relaciones publicas y publicidad, para una firma de abogados.
Traductamsl's curator insight, December 12, 2013 12:42 PM
Guía para llevar a cabo un plan de marketing para despachos de abogados
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December 10, 2013 12:01 PM
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5 Must-Know Things About Content Strategists

5 Must-Know Things About Content Strategists | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Going way deeper than simply SEO.
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December 10, 2013 10:52 AM
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¿Readability, Pocket o Instapaper?

¿Readability, Pocket o Instapaper? | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Entre las aplicaciones para leer después: Readability, Pocket o Instapaper son la primera elección de muchos, la comparamos para decidir cual es la mejor.
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Scooped by Eva Sanagustin
December 10, 2013 3:49 AM
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Google's Matt Cutts: Stitching Content Makes For Bad Quality Content

Google's Matt Cutts: Stitching Content Makes For Bad Quality Content | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Google’s head of search spam, Matt Cutts, posted a video today on the topic of “stitching content.” Stitching content is the practice of taking snippets of content from other websites and pasting them on your own site, with...
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Rescooped by Eva Sanagustin from Content Marketing & Content Strategy
December 9, 2013 3:37 PM
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The Future of Content: Upcoming Trends in 2014

The Future of Content: Upcoming Trends in 2014 | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
2014 will be an exciting time for the future of content. As technology evolves and competition for user attention increases, marketers need to be agile and adapt to the growing needs and expectations of their customers.

Via Stefano Principato
Stefano Principato's curator insight, December 9, 2013 7:40 AM
Trend 4: Experimentation with content in new mediums
malek's curator insight, December 9, 2013 8:00 AM

The growing need for Transmedia content

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December 9, 2013 4:57 AM
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El marketing de contenidos aplicado a las bibliotecas - BiblogTecarios

Ahora la empresa es más asidua a vender un producto mediante la web, cuenta con el cliente 2.0, interactúa con él, y eso al cliente le gusta porque se cuenta con su opinión, aunque el objetivo final sea vender.
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December 6, 2013 3:51 AM
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Diseño web adaptativo vs estrategia de contenidos

Diseño web adaptativo vs estrategia de contenidos | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
El título que precede a estas palabras, a pesar de ser corto, no estimula mucho.
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