Marketing de contenidos, artículos seleccionados por Eva Sanagustin
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Marketing de contenidos, artículos seleccionados por Eva Sanagustin
Recopilación de artículos sobre content marketing, content curation y content strategy. Otros recursos gratuitos en www.marketingdecontenidos.es
Curated by Eva Sanagustin
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August 4, 2014 5:25 PM
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How Inflow Does Audience Profiles (aka Personas)

How Inflow Does Audience Profiles (aka Personas) | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Learn how to do audience profiles like Inflow, which is faster, less expensive and more effective for inbound marketing purposes than traditional personas.
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August 4, 2014 11:21 AM
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How To Make The Business Case For Content Curation - Heidi Cohen

How To Make The Business Case For Content Curation - Heidi Cohen | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Have You Made the Business Case For Content Curation? If not, this data will help persuade your management to invest in content curation.
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August 3, 2014 12:03 PM
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Marketing de Contenido: Guía para Expertos

Marketing de Contenido: Guía para Expertos | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
El marketing de contenidos es una de las disciplinas con mayor crecimiento y que mayor interés ha despertado en los últimos años en el mundo del marketing digital.
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August 2, 2014 4:47 AM
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Creating Personas for PPC

Creating Personas for PPC | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
“Persona” is not a PPC word, but it’s certainly been seeing a lot more attention as we shift more and more away from keywords to audiences, intent, behaviors and (not provided). Some marketers keep their personas in their heads, some write them on
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Scooped by Eva Sanagustin
August 1, 2014 2:15 AM
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Getting Your Content Calendar Ready for 2015

Getting Your Content Calendar Ready for 2015 | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
It's important to know what days are the most important for your business so you content calendar can incorporate them into the mix.
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Scooped by Eva Sanagustin
July 31, 2014 4:09 AM
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How to Optimize Your Content Strategy With Social Listening

How to Optimize Your Content Strategy With Social Listening | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Social media monitoriing can do much more than inform your social strategy. Here's how it can also help you optimize your content strategy.
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July 31, 2014 3:56 AM
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7 herramientas gratuitas para hacer diseños con frases en 2 minutos

7 herramientas gratuitas para hacer diseños con frases en 2 minutos | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Si tienes una cuenta en Pinterest, probablemente te has dado cuenta que las frases o citas son una de las categorías más populares en esta red. Casi todos los usuarios de Pinterest tienen un table
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Scooped by Eva Sanagustin
July 30, 2014 6:17 AM
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How Do I Create an Editorial Calendar for My Business Blog?

How Do I Create an Editorial Calendar for My Business Blog? | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Wondering how to create consistent content? Check out why your business blog needs an editorial calendar and find out how to create one.
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Scooped by Eva Sanagustin
July 29, 2014 6:32 AM
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35 Tools to Enhance Your Content Marketing Efforts

35 Tools to Enhance Your Content Marketing Efforts | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Here is a comprehensive list of tools to help you get the most out of your content marketing efforts, broken down into five manageable categories.
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Scooped by Eva Sanagustin
July 26, 2014 6:26 AM
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The Top 6 Questions to Ask When Creating Your Content Strategy

The Top 6 Questions to Ask When Creating Your Content Strategy | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Creating a content strategy is not always as easy as it sounds. To get you on track, ask yourself these six questions when creating your content strategy.
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Scooped by Eva Sanagustin
July 22, 2014 4:23 AM
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How to Plan Your Content Marketing Strategy Beyond the Blog (Part 2 of 2)

How to Plan Your Content Marketing Strategy Beyond the Blog (Part 2 of 2) | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
In our second lesson, we’re going to focus more on practical methods to compel your customer to take action.
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Scooped by Eva Sanagustin
July 22, 2014 3:40 AM
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6 Questions Your Boss Should Ask Before Approving Your Content Marketing | Convince and Convert: Social Media Strategy and Content Marketing Strategy

6 Questions Your Boss Should Ask Before Approving Your Content Marketing | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
From the Jay Today video podcast: If you're going to walk into somebody's office and try and get permission, you must talk in the language that they care about. Here's how:
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Scooped by Eva Sanagustin
July 21, 2014 11:16 AM
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Why We Are Hiring for a New Content Role (and You Should Too)

Why We Are Hiring for a New Content Role (and You Should Too) | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
While content curation with a focus on other people's content is important, the content curation technique that took Dwell Media to the next level is focused on internal assets — that is, curating ...
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Scooped by Eva Sanagustin
July 19, 2014 9:34 AM
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How Long Does It Take to Produce a Piece of Content? - Kapost Content Marketeer

How Long Does It Take to Produce a Piece of Content? - Kapost Content Marketeer | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
"How long does it take to produce a piece of content?" We hear this question a lot—from customers, prospects, people just starting out, and those in the th
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July 19, 2014 5:36 AM
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Tell Me about Your Customers – Identifying Buyer Personas | Wood Street, Inc.

Tell Me about Your Customers – Identifying Buyer Personas | Wood Street, Inc. | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
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Scooped by Eva Sanagustin
July 16, 2014 1:46 PM
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Content Marketing Optimization: Focus on 'Critical Few' Metrics

Content Marketing Optimization: Focus on 'Critical Few' Metrics | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
For content marketing optimization, keep your head above water in a rising tide of data by focusing on a "critical few metrics" to measure and communicate the business outcomes of your content effo...
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July 16, 2014 1:45 PM
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Content Marketing Objectives And KPIs - Relevance

Content Marketing Objectives And KPIs - Relevance | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
To set the content marketing objectives and KPIs for your organization, it is important to start with a solid understanding of why your business exists.
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July 15, 2014 4:24 AM
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Las 100 mejores marcas en video branded content en el "Social Video Equity Report" | the orange market

Las 100 mejores marcas en video branded content en el "Social Video Equity Report" | the orange market | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
el blog de marketing de Javier Varela
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Rescooped by Eva Sanagustin from Curation Revolution
July 12, 2014 2:45 PM
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6 Reasons Content Curation Is Your Elephant

6 Reasons Content Curation Is Your Elephant | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it

@Curagami : Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant:


6 Reasons Content Curation Should Be Your Elephant
* Easy to curate content for any receiving device (great for mobile / social web).

* Encourages Sharing.

* More Reach Faster.

* Content Curation Great & Subtle Value Add.

* Great way to test.

* Protects valuable modeled digital assets.

How about you? Is content curation your digital marketing elephant? This post helps define content curation and shares 6 reasons why you will be curating more content next year than this:

http://www.curagami.com/featured/6-reasons-curation-becomes-elephant/  ;

 

Post mentions Scoopiteer @Brian Yanish - MarketingHits.com 


Via Martin (Marty) Smith
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Scooped by Eva Sanagustin
July 8, 2014 10:53 AM
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Content Marketing Objectives And KPIs | B2B Marketing Insider

Content Marketing Objectives And KPIs | B2B Marketing Insider | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I ge
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Scooped by Eva Sanagustin
June 23, 2014 6:22 AM
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Cómo compartir tu contenido más de una vez sin hacer spam

Cómo compartir tu contenido más de una vez sin hacer spam | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Compartir tu contenido más de una vez en redes sociales puede ayudarte a doblar fácilmente tu tráfico social. Descubre cómo hacerlo sin caer en el spam.
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Scooped by Eva Sanagustin
June 19, 2014 6:28 AM
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A Step-By-Step Guide To Link Building For Boring Industries Or Products

A Step-By-Step Guide To Link Building For Boring Industries Or Products | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Within the current search landscape, most search engine optimisation campaigns have become increasingly content-led. The majority of the campaigns that I work on revolve largely around the production and placement of high quality content on top-tier sites. This approach to search engine optimisation is more akin to a typical PR campaign than a traditional SEO […]
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Scooped by Eva Sanagustin
June 18, 2014 6:11 AM
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Hiring a Content Marketer - Concentric Content Marketing Strategy Agency

Hiring a Content Marketer - Concentric Content Marketing Strategy Agency | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Hiring a content marketer: How to write your content marketer job description, what you should look for in a candidate, and content marketer salaries.
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Scooped by Eva Sanagustin
June 15, 2014 12:18 PM
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Selling Content Strategy #1: Understand your current content environment - Content Strategy Inc.

As an internal in-house team member, selling content strategy can seem daunting. This blog series tackles a strategic content strategy selling approach.
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Scooped by Eva Sanagustin
June 9, 2014 5:33 AM
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downloading + media | “Contenido eres tú”, ebook colaborativo para entender al Contenido

downloading + media | “Contenido eres tú”, ebook colaborativo para entender al Contenido | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it

He coordinado este ebook para que no tengas excusas y te puedas poner manos a la obra con los contenidos. Descarga gratuita.

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