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Una selección de ideas para publicaciones de bibliotecas en Facebook. 
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I probably don’t need to convince you of the value of content marketing as much has been written on the topic in the past few years.
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Eva Sanagustin's insight:
Mi guía en 10 pasos para encontrar el contenido vendedor que hay escondido en tu empresa.
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By implementing goals and metrics, you can determine what makes great content in your industry and then make adjustments along the way to improve.
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Where do you find new valuable content for your area of interest? Here a few selected tools that can help you out.
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Content curation is the art of finding, selecting, contextualizing, personalizing and illustrating relevant information items on a specific topic and for a specific audience
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All businesses and people within businesses become enamored with process at some point. Process is good. Process can also be bad. Bad to the extent doing the process becomes more important than
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A step-by-step promotion plan for content marketers, including timing, influencers, social media, and outreach.
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Without a doubt, content fuels your sales pipeline. At least it should.
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When UK.gov revamped their website, they audited every single piece of content on the site. Their goal was a simpler website that only addressed topics that only the government could address. So they were ruthless, ditching 92,000 pages (and only keeping 45,000) by the end of the project. And with this thorough, audit-everything-and-leave-out-nothing approach, they
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Few companies have a strategy for dealing with their global content. Here are some ways to know whether or not your company needs a global content strategy.
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Content is useful for attracting prospects and generating and nurturing leads as they move through the stages of the buying cycle. But don’t stop at sales; instead, create content to continuously e… Via Stefano Principato, massimo facchinetti
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Content marketing has seen a tremendous surge in popularity over the years and it has become an indispensable part of modern marketing strategies.
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What is a content marketing strategy and what should be included? Discover the three tactics needed in every documented content marketing strategy.
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Here is the ultimate guide to content marketing optimization. It breaks content optimization into 5 categories with 50 tactics. It's more than just search!
Salomé Lendínez's curator insight,
August 25, 2014 2:24 AM
Más de 50 técnicas para el marketing de contenidos!
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According to GetResponse blogger Marya Jan, creating quality content requires that you infuse the unique, mutual personality characteristics of businesses and their customers into whatever gets written.
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Estamos viviendo sin duda los días del marketing de contenidos; y del mismo modo, vivimos en una época de sobreabundancia de información, donde bueno es igual a mediocre... el ganador se lleva todo
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Though most marketers are coming to recognize the value that a well-planned and executed content marketing strategy can deliver, when it comes to getting buy-in from the boss, many are still being ...
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It’s easy to breathe new life into old content using video. Here are 5 ways to repurpose your written content into dynamic & engaging new video content.
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![Is Gated Content a Necessary Evil? [Case Studies + Optimization Tips] | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it](https://img.scoop.it/SrHtd7e20OFz8WDfPnENDHUNgYEWb61gm8pPsijhXNo=)
Is the "best practice" of gating content best for conversions? Experts share their stance – and surprising results from their gated content campaigns.
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Post Marketing Persona Creation: 7 step guide to how to integrate marketing personae into your marketing plans. Questions to guide you. BUT don't skip #3!
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Shlomo Goltz discusses how he viewed personas with disdain, until he witnessed them being used properly and to their full potential that changed his mind forever.
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Part 2 explains an effective method of creating a persona, beginning with knowing nothing about users and ending with a refined perspective.
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