Marketing de contenidos, artículos seleccionados por Eva Sanagustin
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Marketing de contenidos, artículos seleccionados por Eva Sanagustin
Recopilación de artículos sobre content marketing, content curation y content strategy. Otros recursos gratuitos en www.marketingdecontenidos.es
Curated by Eva Sanagustin
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October 20, 2014 10:35 AM
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Content Marketing Tools: The Ultimate List | Content Marketing Forum

Content Marketing Tools: The Ultimate List | Content Marketing Forum | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
We ve updated our Ultimate Content Marketing Tools list to include over thirty new tools and several new categories such as localization, digital asset management, web analytics and social media analytics.
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October 20, 2014 5:01 AM
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The Four Steps to Great Content Marketing

The Four Steps to Great Content Marketing | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Successful content marketers must consider four areas when choosing a partner: Content strategy, creation and distribution, as well as analytics.
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October 19, 2014 1:36 PM
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How to Create a Content Marketing Strategy | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Create a Content Marketing Strategy | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
How to create a content marketing strategy your customers will love, in 7 steps. Build your content marketing plan with downloadable framework from Jay Baer.
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Scooped by Eva Sanagustin
October 18, 2014 5:42 AM
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5 Fresh Content Marketing Ideas for Presentations

5 Fresh Content Marketing Ideas for Presentations | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
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October 16, 2014 12:20 PM
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Content Marketing Strategy 101: Make it a Game

Content Marketing Strategy 101: Make it a Game | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
To get buy-in and in-house advocates for your content marketing projects, don’t think a boring PowerPoint presentation will do the trick. Play to their spirited competitiveness and gamify your cont...
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October 15, 2014 4:55 PM
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64% Would Rather Share a Cartoon Instead of a Photo

64% Would Rather Share a Cartoon Instead of a Photo | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
After testing over 300 participants, I’ve demonstrated that cartoons are more than entertainment, they are powerful social media tools.
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Scooped by Eva Sanagustin
October 14, 2014 3:44 AM
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downloading + media | Calendario editorial: plantilla para organizar tus contenidos cada semana

downloading + media | Calendario editorial: plantilla para organizar tus contenidos cada semana | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it

Plan de contenidos gratuito con esta herramienta automática

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Scooped by Eva Sanagustin
October 13, 2014 4:44 AM
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How to Repurpose Blog Content for Social Media |

How to Repurpose Blog Content for Social Media | | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Do you spend a lot of time writing blog posts and creating social media content? This article shows how to repurpose blog content for social media.
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Scooped by Eva Sanagustin
October 10, 2014 4:33 AM
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A Complete Content Audit and Spreadsheet Template

A Complete Content Audit and Spreadsheet Template | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
How to run a content audit on your blog and discover opportunities to improve social media sharing, optimization, and more.
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Scooped by Eva Sanagustin
October 8, 2014 4:35 AM
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¿Por qué el contenido se hace viral? Un estudio de 100 millones de artículos - 40deFiebre

¿Por qué el contenido se hace viral? Un estudio de 100 millones de artículos - 40deFiebre | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
¿Por qué el contenido se viraliza? Grandes hombres y mujeres de la historia han intentado responder a la más antigua de las preguntas. Hoy la respondemos.
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Scooped by Eva Sanagustin
October 4, 2014 3:17 AM
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The Epic List of Content Strategy Resources

The Epic List of Content Strategy Resources | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Over 200+ hand-curated content strategy resources: books, blogs, journals, articles, conferences, and meetups - all in one place!
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October 3, 2014 11:09 AM
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The Often Forgotten Ingredient for Measuring Content Marketing - Jeffbullas's Blog

The Often Forgotten Ingredient for Measuring Content Marketing - Jeffbullas's Blog | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Content marketing is a way of life for many businesses. It’s a primary way B2B marketers generate leads, establish thought leadership, engage and brand build
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October 3, 2014 2:24 AM
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Content Marketing Editorial Calendar Templates: The Ultimate List | Content Marketing Forum

Content Marketing Editorial Calendar Templates: The Ultimate List | Content Marketing Forum | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Need an editorial calendar to plan out your content? Use this ultimate list to weigh your options.
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Scooped by Eva Sanagustin
October 2, 2014 2:15 PM
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A Content Strategy Template You Can Build On

A Content Strategy Template You Can Build On | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Are you doing content strategy the right way? Use this content strategy template to create your own best practices and wow your clients.
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Scooped by Eva Sanagustin
October 2, 2014 11:56 AM
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How Our eBook Launches Have Evolved (after 235,000 eBook Sales) : @ProBlogger

This week on my main blog - Digital Photography School - we launched our 24th photographic eBook (a guide to ...
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Scooped by Eva Sanagustin
September 25, 2014 8:24 AM
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How To Get Your Content In Front Of The Right Audience

How To Get Your Content In Front Of The Right Audience | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
By taking an active approach to content marketing, you're ensuring that your content is ready to meet your ideal clients and prospects where they are
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Scooped by Eva Sanagustin
September 25, 2014 3:19 AM
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Promote Your Content Marketing

Promote Your Content Marketing | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Promote your content marketing by dividing your audience up into segments. You must understand the difference between PR and promotion to make it work.
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Scooped by Eva Sanagustin
September 24, 2014 12:53 PM
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How to Evaluate and Optimize Your Best Social Media Content

How to Evaluate and Optimize Your Best Social Media Content | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Tips and methods to evaluate social media and optimize your posts
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Scooped by Eva Sanagustin
September 24, 2014 4:38 AM
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State of Travel Content Marketing: Trends and Brands Taking Flight in 2015

State of Travel Content Marketing: Trends and Brands Taking Flight in 2015 | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
In our latest ebook,
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Scooped by Eva Sanagustin
September 23, 2014 11:50 AM
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How to Write a Content Marketing Plan in 7 Steps

How to Write a Content Marketing Plan in 7 Steps | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Once you’ve established your business online with a website, it’s time to start advertising to your audience. The Internet is a huge space with vast amounts of pages and information, so it is unl…
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Scooped by Eva Sanagustin
September 23, 2014 4:44 AM
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A Smörgåsbord of Content Marketing Metrics

A Smörgåsbord of Content Marketing Metrics | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
What kind of content marketing metrics should you be measuring, to determine whether you have the right strategy in place? Which metrics are the best indicators of success?
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September 23, 2014 4:37 AM
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How to Create a Social Media Posting Schedule | Constant Contact Blogs

How to Create a Social Media Posting Schedule | Constant Contact Blogs | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
You know that sticking to a schedule is important for your business. It helps you get things done, and keeps everything running smoothly. The same is true
Marco Favero's curator insight, September 23, 2014 9:45 AM

aggiungi la tua intuizione ...

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September 21, 2014 12:31 PM
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Content Marketing: What To Measure Beyond Sales & Leads

Content Marketing: What To Measure Beyond Sales & Leads | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Sure, you should be measuring revenue and leads related to your content marketing, but what are the other less-obvious benefits that content provides?
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Scooped by Eva Sanagustin
September 18, 2014 4:33 AM
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The Content Marketing Tipping Point: Are we there yet? | Lush Digital

The Content Marketing Tipping Point: Are we there yet? | Lush Digital | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Content Marketing has proven to be a viable method for business to attract clients. In fact, clients are demanding content. Are we at a tipping point?
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September 15, 2014 2:23 PM
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These Are the Formulas 5 Major Publishers Use to Grade Their Content

These Are the Formulas 5 Major Publishers Use to Grade Their Content | Marketing de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
A new crop of
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