Marketing de contenidos, artículos seleccionados por Eva Sanagustin
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Recopilación de artículos sobre content marketing, content curation y content strategy. Otros recursos gratuitos en www.marketingdecontenidos.es
Curated by
Eva Sanagustin
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Discussing You need a content inventory with a client will have two reactions. Either a glimmer of hey you’re right, let’s do this, let me help. Or the... 
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Do you use title tags and meta description tags? Of course you do because you already know meta tags can help boost your search engine rankings. But did
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There are three types, each has certain advantages and disadvantages, but when used in concert represents an optimized approach for brands to ensure the maximum amount of prudent content gets seen and business goals are met.
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A list of the best website graders and content scores to help you fine-tune your marketing and track the impact of your content.
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Do you struggle with finding trained content marketing professionals? About one-third of content marketers in CMI’s B2C research report are experiencing that same challenge this year (and that’s a big jump over last year.) Why has this staffing problem grown? Better yet, how can you find some solutions? Read on for insight from our B2C roundtable.
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From
moz
Most marketers have heard about the importance of content audits but aren't sure where to start. This post walks you through every step.
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Una guía para saber cómo promocionar una estrategia de contenidos en redes sociales y blogs. Incluye promoción orgánica e impulsada y un plan de promoción.
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Although inbound marketing tactics are important to your overall content marketing plan, if you only focus on that, you will fail.
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I have a somewhat-random, step-by-step routine for auditing my own Twitter account (world, really, but I start with my account). I wrapped it up in
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Formulate the right content strategy and get one step closer to your consumer. Via massimo facchinetti
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Expecting customers to succeed with your product without your help is expecting too much. This is why I love working in “content.” My job boils down to proactive education that helps businesses succeed with our software. About me? I’ve been a content strategist for quite a while now, focusing exclusively on software startups. I mostly did contract/freelance
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Mi visión de las métricas que podemos usar para medir el marketing de contenidos.
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Content curation is a great tactic for marketers without the resources to produce tons of original content. Columnist Chuck Sharp shares his tips on how to do it right.
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Descubre cómo crear una estrategia paso a paso de marketing de contenidos para conseguir mejores resultados y conversiones. Inbound Marketing.
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In the UK, every vehicle over three years old used on public roads must undergo a test to check it’s roadworthy.
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Today, Content Marketing is a social media buzzword. But the idea to create meaningful and engaging content in order to acquire and retain customers is very old. Here are 3 pioneers of content marketing from the 19th century showing how storyloops can turn into sales and increase reputation.
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A huge list of tools, apps, icons, and backgrounds for creating amazing, professional images for social media and marketing.
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It is mainstream that to share a news on Twitter one should repeat it a few times, for the simple reason that your followers aren't up online on twitter all day and that they are likely to miss your great news.
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Creating a content calendar for your company from scratch is one of those tasks that seems ridiculously complicated at the outset but which, with a systematic approach and no scruples about stealing other people’s methods, can actually be fairly straightforward. Use this free template to learn how to build a content calendar for your 2014 content marketing success.
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Content marketing is the SEO investment of today and the future, if you want your site to rank well in the SERPS. Here's why it will never go out of style.
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Lo que crees que esperan tus audiencias de tus canales sociales y lo que de verdad quieren
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Are you struggling to make content marketing work? Not getting the results you deserve? You can. This post answers 6 key content marketing questions.
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Find out how buyer intents affect your content strategy and how to adapt it to satisfy your readers needs.
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