Marketing de contenidos, artículos seleccionados por Eva Sanagustin

Critical tips to help you maximize your 140-character interactions.

Often, we share our posts once or twice, and then never again. Try another approach to keep your content engaging while getting more traffic and more life out of every post.

"Cuál es el impacto esperado de la interacción y en qué…

Keep things fresh by switching up your content balance. Here are 23 different offer formats to experiment with.

En marketing de contenidos hablamos mucho de las buyer-personas, sobre todo cuando empezamos a definir la estrategia. Este término se utiliza para designar

The term "content marketing" has become so broad and all-encompassing as to render it functionally useless to marketers.

  Hey Munchkins!   The blogosphere is packed with content marketing tutorials, usually just repeating themselves over and over (and over…) while not teaching us anything new, unless they are about specifics niches. My problem was that they all address bloggers or SEO fellas, while there are so many awesome audiences out there just dying... Read more

Se te da bien escribir y estás empezando en esto del Marketing de Contenidos. No tienes ni idea de estrategia y buscas un manual. Una guía. Suerte, ¡me has encontrado!

The buyer’s journey is an important framework for marketing strategy — but what does it look like? How are buyers getting from step one (“Do I have a need?”) to a justified decision?

There’s nothing simple about creating a content strategy. Maintaining and improving a content strategy over time? That’s even tougher. However, the odds are definitely in your favor. Only 44% of…

Even the most stalwart of tools in the content marketer’s arsenal – the editorial calendar – has transformed itself over the years. To help you stay in step with the progress, here’s a set of tips, tools, templates, and takeaways.

Who do you want to reach? What type of content should you create? Where to post your content & How to amplify its reach?…