Marketing de contenidos, artículos seleccionados por Eva Sanagustin

One of the biggest challenges for brands on social media is to consistently
publish high quality content, day in and day out. Since it's this
consistency that can really help to boost levels of engagement and foster a
stronger relationship with your fans and followers, it is imperative to get
right - and one of the best ways to do this is with a social media content
calendar.

A customer journey map tells the story of the customer’s experience: from initial contact, through the process of engagement and into a long-term relationship. It may focus on a particular part of the story or give an overview of the entire experience. What it always does is identify key interactions that the customer has with the organization. It talks about the user’s feelings, motivations and questions for each of these touchpoints.

Content marketing is not a thing. So, stop selling it. Sell value, for your customers and business.

Did you know that every day on the internet: There are 4.75 Billion pieces of content shared There are 1.8 Billion photos uploaded There are 700 Million Sn

Un manual o guía de estilo es una de las formas más eficaces para definir las bases y normas de comunicación de tu empresa. Estas guías serán útiles para muchas personas desde creadores de contenido. diseñadores etc.

Content launch anxiety, as I define it, is the fear and stress felt before a piece of content you’ve put a lot of blood, sweat and tears into is about to be launched.

Want your content distributed? Examine Content Marketing Distribution: Pull vs Push. Here are 20 different types of content distribution & 11 content tips.

Content audits aren't just about technical issues or SEO. Here's how to audit your site for better content quality and audience experience.

Te explicamos una regla sencilla para mejorar tu planificación de contenidos. Otra de las fórmulas mágicas del Marketing de Contenidos: 4-1-1

Which are the most useful data points in order to determine the effectiveness of your content?

A 10 minute recorded call will get these 10 pieces of content - video, podcast, blog post, graphic, slideshare, tweet, LinkedIn post, G+ post, Facebook post and Pinterest pin

Every so often a website needs a spring cleaning, dusting off of your content pages and taking a good, hard look at whether the current content meets your needs. In essence, a content audit is similar to cleaning out your closet, the closet in the hall that you put everything in when guests come over and then forget to take it out again.

A content audit is a good way to improve and update your website. It offers a systematic way to review all of the content in order to thoroughly examine it wit

When you’re creating useful, actionable, epic content, everyone deserves to see it. So how do you get your hard work seen by the largest audience possible?

Welcome to the inaugural post in our Contently Labs series, where we answer common questions we hear from current or prospective brand publishers. Today's question:

You don’t have to create original content every time. So how do you re-mix and repurpose content to save time and effort with your content marketing?

Complexograms and content marketing: reflecting the ideal status of each customer segment as they near the close of the buying decision process.

In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it impor