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Scooped by
Eva Sanagustin
February 24, 2015 11:33 AM
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Quick and easy buyer persona development for your inbound marketing strategy with MakeMyPersona from HubSpot.
A recent article in the McKinsey quarterly has highlighted a phenomenon that many of us have observed: B2B purchasing decisions are tracing increasingly complex journeys – and these changes are…
Via Stefano Principato
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Scooped by
Eva Sanagustin
February 20, 2015 6:44 AM
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If you're struggling to make a living online, it could be your lack of a documented content strategy. Learn the simple way to draft a strong content plan.
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Scooped by
Eva Sanagustin
February 19, 2015 6:33 AM
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Artículo de investigación, en el que explico paso a paso y con datos, cómo descubrí los motivos de la caída en las tasas de apertura de mis newsletters.
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Scooped by
Eva Sanagustin
February 19, 2015 6:26 AM
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Analizamos las diferencias entre el Branded Content como enfoque estratégico de comunicación de marca y el Marketing de Contenidos, como conjunto de técnicas de creación y distribución del contenido (fundamentalmente informativo) en el ámbito digital.
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Scooped by
Eva Sanagustin
February 17, 2015 1:02 PM
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An in-depth introduction to the use of personas and buyer personas including more resources.
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Scooped by
Eva Sanagustin
February 13, 2015 12:17 PM
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You don't need to impress them all. Just the right one. And this goes for SMB marketing buyer personas too.
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Scooped by
Eva Sanagustin
February 13, 2015 9:45 AM
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For each marketing goal, there is a set of content performance metrics to track. Make sure you cover all the essential metrics there are.
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Scooped by
Eva Sanagustin
February 13, 2015 6:32 AM
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Working from one editorial calendar is essential for the long-term success of your blog.
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Scooped by
Eva Sanagustin
February 13, 2015 4:33 AM
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The most effective marketers' budgets for content are twice as big as those of less effective marketers. Here's what you should know to get a bigger—better—content budget this year.
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Scooped by
Eva Sanagustin
February 11, 2015 5:54 AM
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You already know a social media plan can help get your content seen and shared. Now it's time to create one of your own.
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Scooped by
Eva Sanagustin
February 11, 2015 5:29 AM
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Here are 6 reasons why you need to organize your content in a centralized location.
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Scooped by
Eva Sanagustin
February 11, 2015 3:59 AM
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Scooped by
Eva Sanagustin
February 9, 2015 11:36 AM
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Are the executives in your company hesitant to invest in content marketing? Use these four steps to get your boss on board.
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Scooped by
Eva Sanagustin
February 7, 2015 5:41 AM
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In order to work effectively, marketing cannot work in silos. A comprehensive integrated strategy will not only deliver higher returns, but it will also unify brand identity and mean that marketing budgets are used more efficiently - as content can be repurposed across various channels and campaigns.
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Scooped by
Eva Sanagustin
February 7, 2015 5:40 AM
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Start planning your marketing campaigns for 2015 with this Retail Email Calendar Infographic. Maximize your success this year!
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Scooped by
Eva Sanagustin
February 6, 2015 4:32 AM
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Para construir una plantilla de buyer persona o cliente ideal debes basarte en diferentes estudios sobre tu sector de negocio y en los conocimientos propios que tengas sobre tus clientes actuales
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Scooped by
Eva Sanagustin
February 5, 2015 12:59 PM
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Collaboration has gone Google. Create a story and then share your video.
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Scooped by
Eva Sanagustin
February 4, 2015 6:04 AM
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First, we'd hire a full-time editor. But that leaves more than $400,000 to spend on a platform, audience development, video, and more...
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Scooped by
Eva Sanagustin
February 3, 2015 11:41 AM
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Creating content, especially in a lean marketing team, is an all-hands-on-deck endeavor. Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers in 2015.
After all, we're well past the infancy of content as a marketing maybe. It's a marketing must: 78% of CMOs now believe content is the future of marketing. But where do you find the smart,..
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Scooped by
Eva Sanagustin
January 31, 2015 4:09 AM
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We asked several marketing thought leaders, What is Your Role as a Curator? Should You Create Context and Advance a Story? Or is Pushing Links a Service? We received a whole range of different answers (see below in this batch). Most of the video interviews took place at the 2014 B2B Marketing Profs (@marketingprofs) Forum in Boston. We'd like to hear from you on this topic. Comment here and follow this discussion on Twitter #debatecurate@slidebatch. Don't forget to share with others!
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Scooped by
Eva Sanagustin
January 24, 2015 2:26 AM
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Are you looking to expand the reach of your content? Consult our list of promotion tools.
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Scooped by
Eva Sanagustin
January 23, 2015 12:21 PM
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How does YOUR #PersonaPlaybook stack up? #QualityNOTQuantity #ContentGap pic.twitter.com/8NkJ3ZUk4j
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Scooped by
Eva Sanagustin
January 23, 2015 12:21 PM
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La definición de arquetipos de usuarios de un sitio web es fundamental para orientar las estrategias de la metodología centrada en el usuario.
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Scooped by
Eva Sanagustin
January 23, 2015 11:26 AM
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A hands-on guide to content curation featuring advice from over 30 marketing experts.
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