Marketing de contenidos, artículos seleccionados por Eva Sanagustin

Aprende cómo preparar un plan de contenidos o calendario editorial para los blogs de tus clientes y descarga gratis una plantilla para elaborarlo.

Do you have a monitoring tool set up to track important mentions on Facebook, Twitter, blogs and more? Are you monitoring the trends related to conversations about your brand?   Is all that social media activity paying off? I have a business mentor called Bill Liao who is a highly successful business person.  Listening is one of the most important things he taught me. What are people saying that is negative or positive about you or your business? There are many things to consider when looking fo

How often should you post to your social media accounts? Discover industry-specific data on the optimal social media posting frequency.

Meet Pablo, the easiest way to create engaging social media images. Here are 10 ways to get started using Pablo today!

Chances are some sort of content marketing will be happening in your business.

Do you know the difference between a website design agency and an inbound marketing agency? They both build highly functional websites, they both offer on-site SEO, and they both have teams of highly…

Cómo poner en marcha esta increíble forma de hacer marketing digital en 10 pasos explicados de forma directa, sencilla y sin florituras. Inbound Marketing en 10 pasos

Muchas veces, sobre todo cuando comenzamos a escribir artículos en un blog personal o corporativo con la intención de aportar contenido de valor, no basta solo con redactarlo y dejarlo publicado en...

You want to publish more content. You know quality must trump quantity. So how can you actually publish more consistent content without getting overwhelmed?

Descubre qué es el Buyer Journey o las etapas por las que pasa el usuario antes de contratar tu producto o servicio y qué contenido darle en ellas.

Stories are the currency of human relationships - Robert McKeeHaving been Chief Storyteller for Microsoft Dynamics AX and now being responsible for publishing Customer Stories across Microsoft Business Solutions I often get asked what it takes do storytelling in business. Likewise when you need to hire someone to do the job who and what should you look for? In short what is the job description of a Chief Storyteller? So whether you are simply trying to be a better marketer or you are looking to add a storyteller to your team the below should help get you started.What do you think about the jo

The challenge of natural story sharing

So I started to think of what sort of game might work with the way people naturally tell stories in conversation. I thought about how:

When's the last time you combed through every page on your site? Learn why content audits are so important and how to conduct one.

Take a step-by-step look at how to quickly build relevant buyer personas and easily create resource-rich content aligned with your audience needs.

Content marketing can be one of the most effective ways to generate leads. Here are the key content marketing metrics to monitor to optimize your marketing

Having trouble convincing your boss of the benefits of content marketing? Columnist Arnie Kuenn has some advice.

While content marketing has had significant trend growth across 2014, it’s still an area that baffles over half of marketers…

And while B2B Marketers everywhere generally still

Learn how to develop tone of voice for your organisation, and clients through putting together a Content Style Guide.