Marketing de contenidos, artículos seleccionados por Eva Sanagustin

Ever wondered what Content Marketing is, how it relates to SEO and what’s involved in a Content Marketing plan? Koozai’s latest blog post can help.

Las herramientas son muy utiles, el problema es que hay demasiadas. Es por eso que entreviste a 33 expertos. Me revelaron sus herramientas SEO favoritas.

Te damos algunas razones más para que empieces a considerar hacer Inbound Marketing si eres una ONG.

Expertos de la talla de Rand Fishkin, Lisa D. Myers, Aleyda Solís o Bas van den Beld han compartido sus reflexiones sobre Inbound Marketing. ¡Descúbrelas!

Learn the elements of a quality buyer persona by dissecting these real examples.

What is the biggest benefit of content curation? Hear from 28 marketing experts, including Lee Odden, Heidi Cohen and Jay Baer.

Esta entrada la tenía en borrador desde hace varias meses pero entre una cosa y otra nunca tenía el tiempo suficiente para prepararla y publicarla, cuando hagáis un poco de scroll veréis por qué. En los últimos años, nuestro diccionario de siglas en torno al marketing online no ha parado de crecer y crecer, ...

There is no more universal love/hate relationship in business than our unending use of PowerPoint. When well crafted, a slide deck can help speakers tell a story that inspires their audience. However…

The terms "Content Strategy" and "Content Marketing" have become blurred together, yet the two couldn't be more different. Learn what sets them apart.

Roojoom: When it comes to quantifying your content's ROI, it's important to focus on 'what' to measure just as much as 'how' to measure.

Read through this Roojoom to cover all your ROI bases >>

Content curation is completely different from duplicate content as it adds value to an audience and brings SEO benefits.

Want a successful business blog? Here are the 5 winning elements you need with detailed blogging tips to help you achieve your blogging goal.

¿Quieres saber cuántos clientes te aporta un post nuevo en tu blog? En este artículo por fin te aporto la cifra exacta… ;)

Have content curation fails? To meet your need more content, you use other people's content but it doesn't make your content marketing strategy succeed?

It's safe to say that in 2015, the vast majority of businesses are creating content for marketing (B2C 77%, B2B 86%) 2015 CMI/MarketingProfs. But to what

Learn how to translate inbound marketing into language that will get your finance folks excited about the methodology!

So you want to rock at content marketing, but your editorial calendar kind of sucks. Here are 10 things you can fix to rock at content planning.

Website engagement metrics case study from Make-A-Wish Foundation of America.

Un calendario de redes sociales te permitirá tener un flujo de tráfico e interacciones constante y balanceado en las diferentes redes sociales

Do you live and breathe content marketing? We came up with 24 tell-tale signs that you are passionate about your job.