Marketing de contenidos, artículos seleccionados por Eva Sanagustin

It happens every day—you're in the middle of working on something, but get distracted by a Facebook post. Or perhaps you get an email from a friend telling you to read this interesting article. Or maybe you check our favorite blog and see a post that catches your ...

A new study upends our assumptions about the value of blog posts, revealing that a post's lifespan is nearly 24 times what we thought.

¿Qué es más importante a la hora de gestionar un blog corporativo: la calidad o la cantidad de artículos? ¡Te lo explicamos en este post!

Oh, the pressure.  Now it’s like a drumbeat from all directions.  Everyone from the CEO down wants to know what’s going on with content marketing. …

Which one should you invest in?

Los mapas de contenidos son procesos de empatía y creación de contenidos que nos ayudan a generar formatos más específicos y personalizados. ¡Utilízalos!

El objetivo de un mapa de contenido es proporcionar contenido relevante a la persona que lo está consumiendo (de ahí que los buyer personas son importantes) y a acercar esa persona a la decisión de compra (su ciclo de vida).

What to post? This beginner's guide to Content Curation provides some good ideas for sourcing

Measuring the success of a content marketing campaign is difficult and time consuming. These metrics give an insight on the whole strategy measurement.

Descubre cuáles son las métricas que te indicarán si tu estrategia de marketing está dando buenos resultados

How taking a break from publishing to your blog led to some great findings with blog strategies and repurposing. Learn our top tips and what worked best.

Content alone has no magical powers. It won't transform your business or get you where you need to go ... until you add one thing ...

Tu prioridad debe ser siempre ayudar crecer los negocios de tus clientes, así que es clave proporcionarles servicios en el ámbito de marketing de contenido y a la generación de leads.

Looking to optimize your analytics investment? Hint: It's not just about the tools. Here's what—and who—it takes for successful marketing measurement.

Marketers need to understand content marketing, content strategy, and intelligent content. Why? Here’s the short of it – Content Marketing Institute.

Looking to make your social media more measurable? Here's research and analysis to put it in context for your business. Also 5 actionable marketing tips.

What content marketing skills should be on the must-have list? Content marketing experts share what they would put at the top – Content Marketing Institute.

Randy Frisch, COO of Uberflip, joins the Content Pros Podcast as our new co-host! This week, he teams up with Chris to discuss customer advocacy, best content marketing practices, and the importance of relevance above quantity and even quality.

Short-term serialization of content offers advantages to both brand and audience. Create your own series with this how-to guide – Content Marketing Institute.