Marketing de contenidos, artículos seleccionados por Eva Sanagustin

An in-depth checklist for how to get a bigger budget (and what you should do once that happens).

Actionable insights to boost your Content Marketing ROI, with tips for creating and measuring your best digital marketing strategy.

Have you ever concluded that one or several of your content pieces have performed exceptionally well? Even significantly better than other pieces? Your content (and all those involved in it’s creation) deserves a hearty pat on the back, as well as songs of praise. But once your content performance parade reaches its end, what do you do with …

Grab our Social Media Publishing Schedule Template to start organizing your social media marketing strategy.

How a Divisible Content Strategy Gives Your Brand More for Less

The first guide to creating the right message, is knowing who you're talking to. Personas can help you do just that.

Content marketing is different these days. You used to be able to publish blog posts on just about anything, and ...

“If you write great content, people will find it.” While that’s certainly a nice dream, content creation is only half the battle – the rest is gaining notice. Let's learn how to get your content out there!

We know Facebook has a huge amount of data on people. For the last 18 months, they've been sharing more of this information than ever before through their platform, Audience Insights. As a result, we can begin to pull together audience personas for very little cost other than time, effort, and a Facebook account.

Content Curation is an extremely effective way to grow promote your brand and engage your audience without big investments. Learn how to do it right here!

There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?

As you build an online presence with content marketing, should you develop fans or customers? The answer isn't as straightforward as it may seem.

With a few key metrics and some simple (enough) math in Microsoft Excel, you can create content marketing that converts.

It's time to build a content strategy that creates content your audience loves and stays sustainable throughout the year.

For an editorial calendar that succeeds, fix these 10 common mistakes.

Metrics & ROI - It's much easier to start a journey if you know where you're going—and much more likely you'll actually get to somewhere you want to be.

Marketing Strategy - B2B marketers tend to agree that most employees in their organization cannot name the company's buyer personas and don't know the key attributes of those personas, according to a recent ...

Here is a guide to create and perfect your social media calendar. It will help you plan ahead and save time when sharing on social networks.

Here's a handy, systematic, and exhaustive guide to content marketing that covers the essentials of building a viable online platform that converts.

Learn how to develop tone of voice for your organisation, and clients through putting together a Content Style Guide.