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Personas have been used in branding for quite a long time, but a brand persona and a buyer persona are not quite the same. 
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Looking for shortcuts to reduce or eliminate content creation? Then discover the secret to republish existing content using these tips. It will save you time and money.
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Cómo crear una estrategia de marketing de contenidos: El proceso - Hootsuite Social Media Management
En la era de las redes sociales, todas las empresas son editoriales y lo que las editoriales necesitan es un flujo constante de buen contenido. Pero esto e
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Great content marketing is all about creating a steady stream of great content. Discover 5 ways to speed up content production without compromising quality.
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La cuestión es que no todas saben cómo lanzarse al mundo del social media y, más aún, no todas saben definir haciendo qué y por qué.
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Documenting a content marketing mission statement is simple, but most content marketers don't have one. Here’s our content mission template.
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Inconsistency. Sporadic frequency. Irregular scheduling. Tackle these planning challenges by building your own data-driven content calendar template.
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If you’ve got 5 different personas and 10 steps in your sales funnel, no wonder you’re holding back! Here's how to create content for every stage of the buyer’s journey.
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Here is how you can reformat one piece of content into an entire marketing campaign using the repurposing strategy, which fulfills the promise of less content/same results.
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Learn how front-end and back-end content strategists operate and why they must work together – Content Marketing Institute
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Content - Identifying the ideal topics to curate—those most likely to engage your audience and support your content marketing strategy—is a key component of content curation.
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(c) St Helier Town Hall, Jersey; Supplied by The Public Catalogue Foundation We all love stories. It catches our attention and stays with us for a long time. The power of storytelling in content writ…
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Before completing this template, talk to consumers. Send emails, hop on calls, run surveys and questionnaires.
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Señoras y señores, para Merkaweb es un orgullo presentar LA GUÍA DEFINITIVA DEL MARKETING DE CONTENIDOS EN EL E-COMMERCE Nuestra Guía Definitiva del Marketing de Contenidos en el e-Commerce es una selección [...]...
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Let’s be clear about the mission of content marketing: to use content to reach, engage, and build trust with your audience so that when they’re ready to bu
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Cada estrategia, cada acción táctica,… cada paso que demos, debe estar alineado con los objetivos de la empresa. Cada cosa que hagamos debe aportar su grano de
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A great article that guides you through the process of social media campaign planning. Get significat results from your campaign with the right planning.
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Mi cuestionario te hará las preguntas básicas para hacer el plan de tu blog y tendrás la solución en 2 minutos.
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Siempre digo que la definición de objetivos es la base de cualquier estrategia. Si no tenemos claro a dónde nos dirigimos no tendremos mapa que seguir
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Content - If you aspire to be a successful content strategist or marketer, here are nine things you should plan on learning—the sooner, the better!
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The content marketing gold rush doesn’t seem to be slowing, and articles advising brands they need to jump on the bandwagon continue to plague the internet like timeshare salesmen in 1970s Spain.
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What sort of experience and knowledge does someone need to become a successful content marketer? Demian Farnworth outlines five essential skills.
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So, have you done anything since last week? Are you paralyzed by fear? Just don’t know where to start? Think it’s too late? Fear and paralysis are understandable. But it’s not too late. You can still do this. Just like a solid plan will help you refocus when people try to derail your efforts during the year and will keep you headed toward your goals, creating a plan to DO the plan will end the paralysis and help you get moving.
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It’s not creative or sexy, but it will keep you out of trouble – how to ethically and legally use other people’s content on your own platforms. -- Content Marketing Institute
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