Marketing de contenidos, artículos seleccionados por Eva Sanagustin

I’ve written a few content strategies in my time, and I strongly suspect that most of them are gathering dust on a shelf somewhere. Or maybe propping up a wobbly desk. That’s not to say that content strategy isn’t worthwhile: it’s just the point of content strategy isn’t to create a document. The point is …

Three steps for composing a narrative.

Outsourcing content creation to remote workers can save your company valuable resources. Here are eight tips for doing it right.

Looking for a way to simplify the process of publishing your curated content on Facebook? Discover how to curate and schedule content using three free apps.

Today's content marketers need to wear more hats than ever, as illustrated by this delightful infographic from Uberflip.

Frustrated by content-focused marketing terminology? Consider this new spectrum to operationalize them to further your business – Content Marketing Institute

Mi último libro explica cómo las empresas de diferentes tamaños pueden utilizar los contenidos para crecer.

Habréis observado que durante los últimos meses se ha popularizado el término “Native Advertising”. Tras debatir con algunos compañeros de la nueva Asociación Española de Branded Conten…

A free, easy to use tool to help you build your content marketing strategy. Simply fill in the blanks and receive your content plan straight to your inbox.

Have you ever hear the phrase you need to “get inside your reader’s head?” If you are like me, you might be a little tired of hearing this statement. Although you know you are supposed to do it, you don’t have any specific instructions on how to do it. It’s important to understand your reader

¿Cuál es el mejor momento para enviar una newsletter a tus usuarios?

Content marketing remains fairly new for many marketers. The (appropriately) loud voices in the marketplace like The Content Marketing Institute make it feel like the trend of using valuable content to engage customers to action or to progress alon

You can’t just hire someone to “handle” your content marketing. At the very least, you’ll need three people to make it w…

If you could transplant marketers from the 1950’s into a modern marketing department, they likely wouldn’t understand half of what we do. How could you explain…

Ayer en la tarde di un entrenamiento SEO al equipo de contenido de uno de mis clientes  y me gustaría compartir un escenario específico que al hablar de contenidos me gusta incluir: La Reutilización.  En el pasado he escrito y compartido acerca de contenido y SEO: Hace algunas semanas con esta presentación de “SEO & Content” …

Customer Journey Map Template

What is a buyer persona? It’s a semi-fictional representation of your ideal customers that’s based on data and market research on your current customers and the pain points that your product addresses. Another great definition of buyer personas come from the Buyer Persona originator Tony Zambito, “Buyer personas are research-based archetypal (modeled) representations of who buyers … Continued

Download this checklist to get insider tips on leveraging your buyer personas in your everyday marketing tactics.

Here are some example descriptions of the types of people a system of community colleges is interested in supporting bet…