Marketing de contenidos, artículos seleccionados por Eva Sanagustin

As social media managers or small business heads, do you struggle with keeping your social media accounts updated for your audience? Are your upset that your

Sales - Marketing to the wrong people doesn't help you. Knowing what motivates purchase decisions is essential to building a successful inbound program. So how do you figure out what motivate

B2B marketers can utilize social media buyer personas across different marketing channels to increase ROI.

At Contently, we think of content's value as a series of concentric rings, and we track ROI from the inside out.

The Ultimate List of Content Curation Tools and accompanying map, is comprised of both business grade tools that support organizations’ content marketing strategies, as well as personal curation tools that can be used by individuals for hobbyist or organizational purposes.

Do you have one business but many social media profiles? Here’s how to identify the purpose and create a mission statement for each social media profile.

Even the most stalwart of tools in the content marketer’s arsenal – the editorial calendar – has transformed itself over the years. To help you stay in step with the progress, here’s a set of tips, tools, templates, and takeaways.

Content marketing is hard enough without benchmarks. This post will walk you through sample content marketing budgets at $1k, $5k, $15k, & $50k+ per month.

Create a core content strategy statement with this simple fill-in template and improve your content marketing results – Content Marketing Institute

It’s not the sexiest part of your digital strategy, but creating a content
calendar is essential for marketing success. It sets you up for consistency
internally, promotes flexibility and innovation when it comes to content,
and helps your audience know what to expect from your brand and when.

Storytelling isn't just for startups, small businesses, or mom and pop shops. Every company needs a storytelling strategy to grow a loyal customer base. Learn the fundamental types of stories and start developing your own today.

Last year, for the first time, content curation and aggregation (38%) outpaced content creation (34%) as the “top investment area” for online marketers.

Evergreen content is timeless, which makes it the type of content people love to link to, share and go back to time and time again.

Follow these tips to help your content go further and win you favour with search engines' algorithms.

Understand the lead magnet and learn how to create lead magnets to quickly magnify the zize of Your email list.

There's a big difference between content marketing and marketing content. One focuses on top-of-funnel activity while the other fuels the entire buyer's journey.

Curation is sharing content published elsewhere. It’s an effective way to produce new content, take part in larger conversations, and promote like-minded ideas.

Outbound and inbound marketing are both important to make sure your business thrives, but which does paid advertising or content marketing give you more bang for your buck?